Business model canvas in the new generation of personal business model supplies

Title: Personal Articles on the New Generation Business Model

Press: Machinery Industry Press, July 20 12.

The business model canvas is divided into nine modules.

Both for-profit organizations and non-profit organizations need paying customers to survive, and each organization provides one or more services. Customer groups are the foundation of an organization's survival. Without paying customers, no organization can survive for a long time. Enterprises that provide services to other institutions are called b to b enterprises, just like enterprises that provide OA services in China, and enterprises that provide services to consumers are called b2c enterprises, just like Taobao, which provides e-commerce services in China.

The different types of services that an organization can provide to its customers are as follows.

1)? Convenient. For example, we saw the charging treasure rental service in the restaurant.

2)? The price is cheaper. For example, you can buy genuine books cheaper than Xinhua Bookstore on Dangdang.

3)? Product design. For example, although muji is more expensive than its competitors, its product design is more environmentally friendly and beautiful.

4)? Brand. For example, many luxury goods, because of brand value, can double the customer identity.

5)? Reduce costs. For example, UFIDA of to b provides financial software services, which reduces the cost of enterprise manual financial management.

6)? Reduce risks. For example, the consulting company CreditEase Fortune provides better financial advice to customers.

Refers to the way of trading. Such as physical transactions or electronic transactions, face-to-face or telephone communication.

Organizations must clearly define the types of relationships that customers care about. Is it personalized, automated or self-help? Is it a single transaction or a subscription service? The organization must also clearly define the basic objectives of the customer relationship. For example, the relationship with customers is mainly to increase the number of customers or maintain existing customers and increase their consumption.

1)? Sell at one time, such as selling a house.

2)? Lease sales, such as renting a house.

3)? Fees for services or use are charged by hours or times, such as psychological counseling.

4)? Subscription fees, such as the annual VIP fee for iQiyi members, are a continuous service.

5)? Intermediary fees, such as real estate transaction intermediary.

1)? Human resources. It refers to employees.

2)? Physical assets. Such as land, machinery, factories.

3)? Intellectual assets. For example, patents, company brands.

4)? Financial assets. Such as cash, credit line, financial guarantee, etc.

1)? Make. Including processing/designing/developing products.

2)? Sales. Promote, display and sell products to potential customers. Specifically, it also includes designing and implementing advertising and promotion plans.

3)? Support. Help the whole organization run smoothly, such as personnel management.

Refers to the interpersonal relationship that ensures the effective operation of the business model. It is impossible for an organization to have all the resources and complete every detail independently. And some of these businesses can be outsourced to more professional institutions. For example, real estate developers will outsource property management to property management companies.

Obtaining core resources, implementing key businesses and carrying out important cooperation all require costs. A good cost structure is scalable. That is, every time an enterprise increases a customer, the marginal cost will gradually decrease. For example, software companies are like this.