Who is the designer of the regional flag of the Hong Kong Special Administrative Region?

Mr. He Mao, the designer of the regional flag and emblem of Hong Kong Special Administrative Region, is one of the few famous authoritative planners, architects, designers and artists in the field of architectural design in the world today. At the China Real Estate Summit on September 10- 1 1, the reporter was lucky enough to meet him. Mr. He had an in-depth discussion with reporters on urban planning and design.

If a person's occupation can be judged by his clothes, the reporter made a mistake when interviewing Mr. He Mao, an architect, at the China Real Estate Summit in September 10-I just thought he was a designer at first. During the interview, I realized that I can't just ask some questions about "real estate design"-he is an artist completely. The title of "Chairman of Hemao Architectural Design Co., Ltd." on the business card reminds reporters that he is still a businessman.

Architecture, art and honor

Mr. He Mao was born in Shanghai, 1936. Received a degree in art history from Williams University, with a minor in theology and music theory. 1960 When he graduated, he won the Hutchinson Prize for his outstanding artistic creation. After receiving the Arthur Li Man Scholarship, Mr. He continued to study architecture and urban design, and obtained a master's degree in architecture from Harvard University at 1964. Mr. He Jiong worked as a personal assistant to walter gropius and Scofield Keane before he returned to Hong Kong at the end of 1964. He Mao Design Studio was formally established on 1968, integrating architectural design, urban design, interior design and graphic design.

Perhaps honor is not very important to him, but the reporter can't help but be surprised-Mr. He Mao is a registered architect in Hong Kong, Singapore and France, and was elected as the chairman of the Hong Kong Institute of Architects in 1997 and 1998. During his 33-year career, Mr. He Mao has been awarded numerous honors and awards, including 65438-0979 honorary doctor of humanities awarded by Williams University. 1993 Honorary Senior Fellow, Philippine Institute of Architects; 1996 Bicentenary Career Achievement Award of Williams University, USA; 1997 the Shanghai municipal construction Committee awarded the first prize of the excellent architectural specialty of the new jinqiao building. From 1997, Mr. He Mao was invited as a "forum scholar" of the World Economic Forum. In March, 2000, he was invited to be the international consultant of the American Foreign Strategy Association. ...

Mr. He Mao has offices in Beijing, Shanghai, Guangzhou and Hong Kong. Now, Mr. He Mao is widely involved in the construction of residential communities in China. Under his guidance, he designed and planned more than 3 million square meters of residential projects. Recently, his large-scale design, the design of "Ten Thousand Mega Homes" in Shanghai, won the gold medal of the first national classical residential district competition in the new century by the Ministry of Construction. His latest work, 90,000 square meters residential area of Shanghai Vanke Waltz Garden, was sold out within 48 hours.

Market design and humanization

"The domestic housing market will become a big market. The peak of the market is about 15%, the low end of the market is about 15%, and 70% of the market share is aimed at the mass market, "Mr. He Mao said. "According to the next five-year plan, China will build 5.7 billion square meters of housing, including 2.7 billion square meters in the urban area and 3 billion square meters in the suburbs. China's housing market is in a transitional stage of supply. " A large number of idle low-quality houses are neglected, and many new projects are still under construction in the country. "He Laoshi takes a big city in China as an example, including 9 million square meters of vacant houses." Because of poor quality and rough design, no one cares so far. At the same time, there are still 5 million to 6 million square meters of houses under construction every year, and the vacancy rate of low-quality houses is still rising. "

Mr. He Mao said that about 59% of the population in major cities live in their own houses, and many of them are preparing to buy a second house. Consumers are becoming more and more picky and have more time to wait for quality products. Now, the construction of public housing funded by the government has stopped, leaving the huge task of housing construction to enterprises. How to improve the design quality to ensure market share will be the most competitive factor among developers.

Real estate investment with market potential must have the following qualities: good and convenient geographical location; Humanized theme planning; Beautiful environment and landscape design; High-quality unit mode; Beautiful and pleasant architectural design; Extensive and comprehensive market strategy.

"Now many developers think that it is enough to draw a beautiful renderings when designing buildings. I don't think this is design. " Mr. He Mi said, "Design is not a hardware problem, but a software problem. Real estate projects with market potential must be consumer-centered and have substantial selling points. Are there any attractive themes in the design of residential quarters? Are residential communities' people-centered' and' ecological-centered'? Is the outdoor scenery pleasant and livable? Does the interior design layout conform to the modern lifestyle? Is the living unit energy-saving and the environment comfortable? Comfortable and pleasant living room environment is there modern facilities? Whether there is high-quality property management and after-sales service is a problem that designers should consider. "

Haihe House and Tianjin

"I have been to Tianjin many times, but unfortunately I didn't leave my work in Tianjin." Mr. He Tao is not without emotion. "Tianjin is very distinctive, such as the Haihe River, which is not available in Beijing. It is very rare for a river to run through the whole city. Urban planning can focus on Haihe River, do cross-strait real estate and make a fuss about water. Haihe River is the soul. Such planning is art, not just architecture. At the same time, writing articles on the Haihe River can beautify the environment and bring business opportunities to tourism. "

Mr. He said that the houses in Tianjin are also very distinctive. "The baby in Beijing is a quadrangle, and the baby in Tianjin is a house." Mr. He said that it is very helpful to maintain these houses and bring them back to life, which will enhance the image of the whole city.