I'm going to give a lecture to a property management company. What should I say? Do you have a model essay?

The property management industry is a new and competitive sunrise industry in China, and service is the essential feature of the property management industry. Performance management is an important means for property management enterprises to achieve organizational strategic goals and cultivate core competitiveness, an important content of enterprise management and a powerful guarantee for improving the overall service level of the property management industry. China's performance management thought is still relatively backward. From the perspective of employee performance management, this paper starts with the characteristics, requirements and current situation of industry performance management, analyzes the problems existing in the current industry performance management process, and then puts forward some suggestions for optimizing industry performance management.

Property management performance performance appraisal performance management performance management process

1. Property management is a new industry in China, but as far as the property management industry itself is concerned, it is also an extremely complex comprehensive industry. After more than 20 years' efforts, China property management has become an important part of urban management, playing an increasingly important role in people's lives. Property management enterprises have accumulated rich property management knowledge and experience in the continuous development. Property management has broken away from the traditional housing management mode of looking at the house, sweeping the floor and repairing the house, and has become a scientific system with unique operating norms, involving equipment management, house repair, security, cleaning and greening, including real estate, law, construction, engineering, management and service.

With the gradual socialization, specialization and marketization of property management, owners have higher and higher requirements for property management. How can property management enterprises further improve the quality of management services and meet the increasing service demand of owners? How can we remain invincible in the fierce market competition?

Based on the market and owners, property management enterprises strengthen service and detail management. In the past, it was difficult for some enterprises to obtain huge profits and rapid growth through correct decision-making and grasping market gaps. Nowadays, the competition among enterprises is the competition of core competence. If China property management enterprises want to enhance their core competitiveness and survive and develop in the fierce market competition, they must learn from foreign advanced enterprises, seek benefits from internal management, improve organizational performance and enhance their core competitiveness through performance management.

Performance management refers to a management activity that motivates employees to continuously improve their performance through the establishment of enterprise strategy, the decomposition of objectives, the evaluation of performance and the application of performance in daily management activities of enterprises, and finally realizes organizational strategies and objectives. After China's entry into WTO, real estate enterprises are facing severe challenges. How to grasp the "important strategic opportunity period", win the initiative and take the lead in development, we must work hard to improve the core competitiveness of enterprises, and the construction of advanced performance management system is an important link. How to adapt to the national conditions of China, establish a perfect performance management system under the special social and economic environment of China, and effectively develop organizational performance and employee performance is an urgent task. From the perspective of employee performance management, this paper starts with the characteristics, requirements and current situation of industry performance management, analyzes the problems existing in the current industry performance management process, and then puts forward some suggestions for optimizing industry performance management.

Second, the characteristics and requirements of performance management in the property management industry

(A) the characteristics of the property management industry

The property management industry is a new and competitive sunrise industry in China, and service is the essential feature of the property management industry. Xu Hu, a model worker in the construction industry, believes that property companies cannot produce physical products, but their products are services, and the quality of services determines whether property companies can survive and develop. Marketization of property management companies, commercialization of property management services and standardization of property management market are the development trends of property management industry in 2 1 century.

As an indispensable service industry in modern society, property management has a short development history. But analyzing itself, there are several outstanding characteristics. First, judging from the process of real estate reproduction cycle, property management,

We should not only participate in the production and construction stage, but also participate in the consumption and use stage; From the point of view of the parties contacted by property management, it includes not only developers, owners and users, but also relevant government departments and specific professional service enterprises, so it has the complexity that ordinary enterprises do not have. Secondly, the services provided by property management companies are provided to specific consumers-owners, property users and lessees. The unique scope of this service object distinguishes it from the situation that the products of general enterprises are oriented to the general public. Third, the services provided by property management are diverse, including tangible management, maintenance and service, as well as intangible environment, atmosphere and image; Among them, there are general services that can be used for private consumption, which can be "whoever pays will benefit"; It also includes those unique services that only all owners and users can collectively consume and enjoy, and they have the nature of "quasi-public goods".