Good people are rewarded in Luding Yifa Nursing Home.

Lu Ding, General Manager of Nanjing Yifa Real Estate Development Co., Ltd.

"Give me a fulcrum and I can turn the earth."

There is such a person who has been involved in Nanjing real estate for fifteen years, but he is a quiet "hermit";

There is such a person who always takes social responsibility as his own responsibility and is willing to be the messenger of beautifying the city;

There is such a person who pursues pleasure and business in Gai Lou and is called "desperate Saburo";

There is such a person, always with an insatiable heart, constantly climbing a new ideal realm.

This is a true portrayal of Mr. Lu Ding, general manager of Nanjing Yifa Real Estate Development Co., Ltd..

From several million yuan in the early days of the company's establishment to the first operation of 15 years 1 100 million yuan, from a single real estate development of more than 20 people to teamwork of hundreds of people, it has become a group company integrating real estate, property management, market management and catering management.

On1October 25th, 2006, 165438, Mr. Lu Ding won the honorary title of "Pioneer of Independent Innovation" in China Private Enterprises 100, which is another honor after dozens of medals since Yifa Real Estate was established. When Lu Ding faced this heavy medal, it not only strengthened the realization of the blueprint for the future, but also reminded him of his thinking about fifteen years of struggle.

As early as the beginning of 1993, the pace of reform and opening up developed in the north and south of the motherland. Lu Ding was fortunate enough to be invited to join the investigation team to the United States organized by the Nanjing Municipal Government. After returning home, the exotic customs, skyscrapers, jade carvings, marble, granite, beautiful and clean environment and green sea water on the other side of the ocean always linger in Lu Ding's mind, vividly arousing his infinite feelings. He wondered why Americans could build their country so brilliantly in just over 200 years, while Nanjing, known as the ancient capital of the Six Dynasties, was far from them. Is it because their heads are made of special materials? From then on, Lu Ding decided to join the real estate development industry, taking social responsibility as his own responsibility, and determined to be the messenger of beautifying the city.

Save difficult enterprises and take risks.

It's Lu Ding's style to do what you say. After returning to China, I kept raising funds and registered Yifa Real Estate Company for fifteen years. From the development of the first building of 1993 Zhenjiang Road 10 to the built commercial and residential area of Daijiaxiang, Yifa Company has successfully developed one building after another. The important feature of real estate development is location, location or location. People often say that "with a good plot of real estate, development is half done." Indeed, many developers have turned their attention to the "fertile soil" with development value, while some "thin land" in the old city is rarely visited. Luding, on the other hand, runs counter to ordinary people, conducts "reverse reflection" and focuses on the "thin land" that developers are unwilling to invest, which just makes up for the "vacancy" in urban development and construction. Lu Ding believes that the development of these "thin lands" can not only improve the living conditions of the citizens in the old city and change the dirty, chaotic and poor environment in the city, but also train employees and lay a good foundation for the company's development.

Risks and opportunities coexist, and difficulties and light coexist. 1995 Several dormitories of Nanjing Electron Tube Factory, located in Lane 32, Shuizuogang, are dangerous buildings built in the 1950s and are in urgent need of renovation. However, according to the terrain and cooperation conditions there at that time, it was very difficult to develop and complete this project. It was necessary not only to cross the street with underground gas pipelines and hundreds of meters high support pipes, but also to cut out 6,700 square meters from the planned construction area of 1.2 million square meters. 124 More than 24 demolition workers have been resettled, 10 More than 0 development companies have to give up because of the difficulty in development. After hearing the news, Luding immediately went to the scene to make a detailed investigation and careful analysis, and soon reached an agreement with the factory. Many people are worried about his bold move and don't even understand it. They think that the company will not only get no economic benefits, but may also make compensation. After Lu Ding's unique enterprising spirit and rigorous scientific attitude, the delivery was completed as scheduled according to the contract in only one year. When seeing 124 households' dream of a new house for many years, Lu Ding realized that she had earned it herself, and that she had won the reputation and satisfaction of the enterprise after paying for the society.

Nanjing Wuzhou Electric Machinery Factory is a district-owned enterprise with losses and insolvency for many years. Qinhuai district government is very eager to develop the factory to get rid of the predicament, but it has found more than a dozen development companies, all of which have retreated because they are unprofitable. So the relevant leaders of the district government, with a try mentality, found Lu Ding. I didn't expect Lu Ding to sign the contract immediately after knowing the situation. 1996 to 1 demolition started, 1997 to 1 year 1 month high-quality comprehensive building was put into use. The factory not only got all the commercial buildings on the ground floor, but also got 15 sets of commercial houses. Get rid of the extremely difficult dilemma in one fell swoop.

Build a nest to attract phoenix and build a technology incubator

"A smart developer is not only based on the growth point of economic benefits, but more importantly, he should share the worries for the government", which is a mantra that Lu Ding often said. Gulou District is the seat of jiangsu provincial party committee and the provincial government and the political, economic and cultural center of Nanjing. Here, commerce and trade are prosperous, science and technology are developed, and there are 22 universities and dozens of scientific research units, such as Nantah, which occupy the right place and the right time. Therefore, the task of building a technology incubator on Guangzhou Road and building a first-class easy-to-develop technology building has historically fallen on the shoulders of easy-to-develop companies. As the head of Yifa Company, Lu Ding is well aware of the heaviness of this pair. In order to finish the task on time with good quality and quantity, he sometimes goes to the construction site for more than ten hours. On August 19, 2000, due to the once-in-a-century torrential rain, the foundation pit collapsed and the life and safety of the surrounding residents were disturbed, which brought great difficulties to the rescue work. He insisted on organizing emergency rescue in the first line for several days in a row, and personally analyzed the dangerous situation research measures with engineers and technicians. It took only 28 days to eliminate the danger and resume the normal construction of the project, two months ahead of schedule. He said, "We can't let the government's investment promotion plan be affected." Up to now, Yifa Science and Technology Building has been erected in only 1 1 month, which has created favorable conditions for the government of Gulou District to attract investment. However, when the project went up, Lu Ding himself was overworked, lost more than ten kilograms of meat and lost his voice. Someone asked him emotionally: "You are already rich, why do you have to work so hard?" Lu Ding replied: "Sometimes I feel really tired and really want to rest, but my career and responsibilities don't allow me to rest. Although my personal life is very good, my goal is not just to be satisfied with personal eating, drinking and having fun, but to fully reflect the value of life and let the company develop to scale. Strong enterprises and rich employees are my greatest pursuit. " The completion of Yifa Science and Technology Building provides a very convenient platform for the government to attract more technology enterprises to develop technology incubators. Yifa company is favored by technology bosses with a starting price of more than 5,000 yuan (all buildings nearby are 6,000-7,000 yuan). In just two months, it has attracted nearly 50 high-tech enterprises and added a batch of fresh troops to the tax revenue of Gulou District.

Advance despite difficulties and build a portal project

Yifa Information Building, located at the intersection of Zhongshan Road and Guangzhou Road 1, was an open space of 3,800 square meters before development. It is a golden land that attracts the attention of the whole city and a gateway project of metropolis. The project has been idle for 10 years for various reasons, which not only affects the image of the whole metropolis, but also causes a huge waste of land resources. An important factor causing the plot to be idle is that there is an urban underground drainage pipeline of more than 200 meters below the plot, which passes through the middle of the plot. Without reconstruction and relocation, this project can't be implemented at all. If the pipeline is rebuilt, it will not only cost millions of dollars, but also have considerable technical difficulties. In addition, it is located in a prosperous area, with busy streets and throats of people and cars, and the difficulty is really difficult to get into the sky.

Facing the harsh battlefield reality, whether to advance in spite of difficulties or to retreat in spite of difficulties, Lu Ding led the people who were trying hard to eat and drink chose the former. When the project took over, some people asserted that it was difficult to start, some people couldn't chew it badly, and some people couldn't take it easy. Lu Ding doesn't believe in this evil. He was not intimidated by public opinion, but looked around for the breakthrough point to solve the problem and asked experts to demonstrate. Lu Ding felt that such a golden plot could no longer be so idle, and it was easy for people to destroy their social responsibility and social reputation.

After many twists and turns, Yifa finally has a solution. With the full support of the Municipal Drainage Office, after careful calculation and scientific transformation, many difficulties in construction were overcome and underground drainage pipes were transformed, with a capital of more than 2 million yuan. Remove the obstacles of the whole project. This measure not only ensures the project to start as scheduled, but also relieves the problem of poor drainage in rainy season every year, which has been widely praised by all walks of life.

In the process of developing Yifa Information Building, Lu Ding always goes to the site three or four times a day. People saw Lu Ding wearing the morning glow and holding the moon on the construction site. He often said, "The construction site is my home. Whenever I see a tall building rising from the ground, I will be elated. " Thanks to Lu Ding's personal supervision, from the project quality to the project progress, from the material approach to the installation project, everything is interlocking to ensure perfection. For major issues, directly invite the leaders of functional departments and relevant departments to implement one-stop on-site office. The capping of the main structure took only seven months, and it was completed in 14 months. I gave a satisfactory answer to the people and society in Nanjing and presented a generous gift to the 10th National Games.

Benefiting the people, big market and big investment.

Benefiting the people is the persistent pursuit of Yifa people for many years. From the development of Shuizuogang 32 Lane Community to the resettlement of 24 households in Daguang Road, Hanzhong Garden, Sajiawan Garden/KLOC-0, Yifa Company's strong sense of social responsibility for benefiting the people is reflected, and Daijiaxiang Comprehensive Commercial and Residential Community is typical.

This area is located at the edge of Gulou District, west of the city wall and north of Xiaguan District. For a long time, it only relied on roadside open-air markets to provide food baskets for residents. From time to time, we can see sewage cross-flow, mosquitoes and flies swarming, and garbage piling up, forming dirty, chaotic and poor. Although the people have called for many years, they have never been resolved. This is also a heart disease that has not been solved for a long time by the municipal government and the Gulou District Government.

With the strong support of the municipal and district governments and a strong sense of social responsibility, the government invested heavily in the construction of Daijiaxiang residential district, and at the same time built a parking lot covering an area of more than 3,000 square meters. At present, according to the requirements of the municipal and district governments, the farmers' market has been fully renovated and carefully prepared to become an A-level farmers' market. It is estimated that it will be put into use in August this year. This move will fundamentally change the dirty, chaotic and poor situation in this area and comprehensively improve the overall quality of life of residents in this area.

Yifa Real Estate (15) has achieved fruitful results in its glorious years. Looking at the present, under the leadership of manager Lu Ding, all the easy-to-send people are sincerely United, pioneering and innovative, working hard and making remarkable achievements in the industry. Zhenjiang Road 10 Residential Building, Daguang Road Complex Building, Jiangning Road Complex Building No.29, Gupinggang Complex Building, Shuizuogang Residential Building and Tiger Distance have been built successively. Yifa Science and Technology Complex Building, Yifa Wuzhou Complex Building, Yifa Information Complex Building, Daijiaxiang No.7 Complex Building, Jiangning Phoenix Port Catering Project, etc. have developed and completed a construction area of nearly 200,000 square meters, with a qualified rate of 100% and an excellent rate of 30%. In particular, the construction of Yifa Science and Technology Building and Yifa Information Building provides a platform for science and technology enterprises to start businesses, making them the landmark buildings of "Guangzhou Road Science and Technology Street".

"Do something to have a position." For four years in a row, the company won the honorary titles of "Advanced Enterprise with Foreign Investment", "Civilized Unit in Gulou District", "Active Unit in Building Gulou", "Home of Model Workers" and "Enterprise with Respect to Contracts and Trustworthiness", and became the "Top Ten Taxpayers" and "Key Protection Unit" in Gulou District. In 2005, Yifa Information Building was rated as one of the "Top Ten Buildings in Nanjing", only in 2006 *.

Faced with many honors and achievements, someone asked what the secret was, and he said, "Honesty, diligence and wisdom."

Honesty is priceless and the accumulation of wealth. First of all, businessmen are characterized by making money, but they must be reasonable and legal. A gentleman is good at money, so don't forget profit for making money.

Second, the more money you make, the greater your social responsibility and the more obligations you have to the country and the people. This is obligatory.

Third, under the premise of ensuring the completion of national taxation and social responsibility, the extra funds are used for the development of enterprises themselves, which is called self-reliance and enduring. Taken together, social benefits and economic benefits should be grasped together.

Diligence is the foundation of getting rich. No slacker in the world or history is successful. Those who are content with the status quo, sit idle and wait for the pie to fall from the sky will eventually have no way out. Diligence produces wisdom, and practice produces true knowledge. Only dare to think and innovate, seize the opportunity and make decisive decisions can we be invincible in the shopping mall.

Since 15, Yifa people have gone through a difficult entrepreneurial process from creation, start-up, development to growth, contributing to the beauty of the city and love for the society. At the same time, it also laid a solid foundation for the development of enterprises. With the passage of time, Yifa Real Estate is moving towards the "flagship".

Say goodbye to the past, under the leadership of Lu Ding, we will keep pace with the times with his passion and wisdom to create a better future.