Is there a shop in Beijing Aobei Longde Square?

Beijing Longde Plaza attracts investment.

I. Overview of the Project:

Longde Square is located in the core of Beijing Aobei Business District, 3 kilometers away from the Olympic Park and the Olympic Village in the south and adjacent to Aobei Villa in the north.

Longde Plaza has a total construction area of about 330,000 square meters, and the first phase is a large-scale comprehensive commercial project of 240,000 square meters; The second phase is nearly 90,000 square meters of commercial apartments and ground floor businesses. Upon completion, Longde Plaza will become the largest shopping center in northern Austria, integrating leisure shopping, dining and entertainment, residence and office.

Second, the project location and transportation:

Longde Plaza is located at the junction of Chaoyang District, Haidian District and Changping District in Beijing. It is adjacent to lishuiqiao North Road and Li Tang Road on the east and west sides respectively, and is connected with beiyuan road, Anli Road, North Fifth Ring Road, Jingcheng Expressway and Badaling Expressway. * * * A road traffic network has been built in northern Austria.

At present, there are nearly 20 bus lines leading to various urban areas in Beijing where Longde Square is located. At the same time, Metro Line 5, which runs through the north and south of Beijing, meets the light rail 13 line connecting the east, north and west of Beijing in lishuiqiao, and the transfer station is only 600 meters away from the project.

Longde Plaza has superior geographical location, convenient traffic conditions and high accessibility, and its appearance will completely change the shopping habits of consumers in northern Austria and even in northern Beijing.

Three. Circumstances around the project:

1. Consumer groups:

Within 2.5km of Fiona Fang in Longde Plaza, there are more than 20 completed and under construction real estate projects, including Tiantongyuan, the largest affordable housing project in Beijing, and commercial housing projects, including Northern Pearl, Tomorrow's First City, Beiyuan Home, Park 2008, East Asia Aobei, and high-end apartment projects such as Ravi, Aocheng Zundi and Beichen Green Home with a regional population of 500,000, plus 5km south of the project.

Such a large permanent population constitutes the consumer group of Longde Square. According to the survey, the existing residents in this area are mainly young white-collar workers, mostly engaged in securities, finance, advertising, computers, trade and other industries in Zhongguancun, Wangjing, Asian Games Village and CBD, with strong consumption power. However, due to the lack of large-scale comprehensive commercial projects in the region, these consumers can only spend in areas such as the Asian Games Village. The appearance of Longde Plaza can meet the consumption demand of consumers in the region and improve the consumption level of the whole region.

2. Current business situation in radiation area:

The core radiation area of Longde Plaza extends from the North Fourth Ring Road to lishuiqiao, including the Asian Games Village business district and the Aobei business district. Although the Asian Games Village developed earlier, the initial regional orientation was mainly residential, and the development of commercial projects was relatively backward. At present, the population of this area is nearly 6.5438+0 million, but the main commercial area is only 6.5438+0 million square meters. The northern part of Austria developed rapidly only after the introduction of the Olympic plan. At present, regional commerce is dominated by community commerce, which is relatively scattered, small in scale and low in grade. The completion of Longde Plaza will make up for the commercial gap in the whole Asian-Olympic region, greatly improve the regional commercial atmosphere and enhance the regional commercial value.

Third, the benefits of the Olympic Games have stimulated the acceleration of regional development.

It is estimated that the 2008 Olympic Games will bring 280 billion yuan of business opportunities. By then, the total number of tourists in Beijing will reach 65.438+0.7 billion, including 4.63 million overseas tourists. Visitors from other provinces to Beijing will reach a peak within one or two years after the Olympic Games, reaching1.1.300 million, and overseas tourists will reach 4-5 million. Every foreign tourist who comes to watch the games will spend 1/4~ 1/3 of the total amount in the Asian Olympic business district. It can be predicted that the Olympic economy will bring huge business opportunities and promote the commercial appreciation and business circle maturity in nearby areas.

With the development of northern Austria and the promotion of Olympic economy, it is inevitable that the core of Asian-Olympic business circle will move northward. Due to various favorable factors such as policies and transportation, the lishuiqiao plate where Longde Plaza is located has great potential and will surely become a new commercial center in the Asian-Olympic region.

Four. Project format and investment process layout:

Longde Plaza includes lifestyle supermarket-Carrefour, building materials supermarket -B&Q, home supermarket, large department store, star-rated multi-hall cinema, Chinese and western restaurants, skating rink, fitness, KTV, home appliance communication, automobile supermarket, children's theme store, beauty salon and various brand stores.

At present, Carrefour (28,000 square meters) and B&Q (10.5 million square meters) have signed a formal lease contract, and major stores such as large department stores, cinemas, fitness, skating rinks, book audio-visual hypermarkets, home appliance stores and automobile supermarkets have entered the stage of contract negotiation. Catering, KTV, children's theme stores, beauty salons and various brand stores began to attract investment in an all-round way.

Longde Plaza is expected to be put into trial operation around the end of 2007 and officially opened before May 2008 1. If you are interested in expanding the market in Beijing Aobei area, you are welcome to contact us.

Project Type: Department Store/Shopping Center Store

Venue: Dongxiaokou Town, Tiantongyuan, Beijing (500 meters north of lishuiqiao).

Start date: it is expected to be June 5, 2007 +20071October 38.

Developer: Beijing Longde Land Co., Ltd.

Sales hotline: 6411555564111155.