Beijing Top Ten Mid-range Shopping Mall Brand Shop

NO 1 Guangxin Tiandi-the luxury lineup of world-famous brands

Before the opening of Guangxin, the position of ITC in Beijing seemed unparalleled. With the appearance of new light, it has brought new impacts to people, and the myth of the past has been broken. At present, ITC has become another area where international brands and multinational companies gather in CBD after ITC.

Guangxin Tiandi Shopping Plaza is a top-level shopping plaza built in CBD business district with a total investment of 750 million yuan by Taiwan Province retail giants Shin Kong Mitsukoshi Department Store and Beijing Hualian Group. It has a luxurious lineup and 90 international top brands and 938 world-renowned brands. Including top brand flagship stores 10, 24 well-known brand stores with counters for the first time in China, 42 new concept stores with internationally renowned brands, and 53 brand stores with counters for the first time in Beijing.

The total area of Guangxin Tiandi173,000 square meters. Prada, Chanel, Gucci, San Ferragamo, Hugo Boss, Coach, etc. A flagship store has been set up in Guangxin Tiandi. These flagship stores will achieve "zero time difference" at the same time for the first time, and the new products in each season are no different from those displayed in Parisian stores or new york stores. According to the reporter's observation, GUCCI flagship store covers an area of about 1500 square meters, which is larger than the Central Plaza store in Hong Kong. And there are internationally renowned new concept stores such as Dunhill, BV and Annasu, as well as more than 70 well-known brands that opened counters in China and Beijing for the first time. This shows that Beijingers have n kinds of luxury choices. Maybe you can rank first if you are not careful: the first person to wear these brands in China!

The second financial street shopping center-the most upscale business in western Beijing

Over the years, the most upscale shopping centers in Beijing are all in the east, which used to be Saite, Lufthansa and Guo Mao Mall. Later, Oriental Xintiandi and Guangxin Tiandi, which just opened in April this year, are also very popular. However, on September 16, this high-end fashionable and luxurious financial street shopping center, which has been brewing for nearly five years and has been postponed for four times, revealed its true colors and became the most luxurious high-end shopping center in the west of Beijing.

Financial Street Shopping Center is wholly owned by a subsidiary, and designed with reference to the old international famous shops such as Fifth Avenue and Champs Elysé es, with a total volume of 89,000 square meters. Louis vuitton, Dior, Gucci and Ferragamo, the world's top brands, have set up their headquarters here, and more than 300 internationally renowned brands have appeared at the same time, and Lane Crawford, Asia's leading fashion store, has also settled here.

The interior space of Financial Street Shopping Center is extremely open, and the huge transparent dome is used for natural lighting. LaneCrawford, a high-end department store, has a business area of 39,000 square meters, occupying half of the space on the south side.

Is the next floor, a * * * five floors, similar to the Pacific Place in Hong Kong. The reporter saw at the scene that the first floor is an international boutique street, and LV is the most conspicuous position at the door. I feel that this store is larger than Kong Harbour City. There is also a very eye-catching sign outside GUCCI flagship store, which is very "big name".

While focusing on the world's top fashion luxury brands, Financial Street Shopping Center introduces sports brands such as Adidas and Nike, as well as mid-range brands such as Jack Jones. Although the positioning is clear, shopping centers with an overall volume of nearly 40,000 square meters cannot all be top fashion brands.

Orders for the Third World Trade Day —— Using ZARA to raise awareness

Three things that Beijing white-collar workers must do when they book in Japan. One is to look at ZARA, Spain's first clothing brand, and the other is to eat leopard gall; The last one, of course, is the awning, which is called the first in Asia.

With the entry of ZARA, World Trade day order is the fastest commercial project in Beijing. ZARA is the first clothing brand in Spain and the third largest clothing retailer in the world. At present, some good brands in Hong Kong and Europe choose to enter Shanghai first and then come to Beijing. ZARA is like this. ZARA World Trade day order Store is divided into two floors with an area of 1700 square meters. The reporter visited a circle roughly, and his popularity was significantly higher than that of other stores. The shopping environment in the store is good, but it is too spacious, so the goods are too scattered. Although ZARA, an internationally renowned brand flagship store, helps out, the cluster effect is not obvious.

Besides ZARA, there are many fashion brands here. For example, Adidas has only more than 20 flagship stores and fashion direct stores around the world. One of the top Japanese restaurants opened by Japanese parliamentarians is among them. This is the first time that a top Japanese restaurant has entered China. There is also the first foreign language bookstore opened by foreigners in Beijing.

Although the popularity and facilities of World Trade day order have not yet reached the level of mature shopping malls, nearly 100 world-class brand stores have been opened, and the shopping environment has been carefully arranged, which has already shown the clue of an international commercial street.

There are Macau Street Tea Restaurant, Hong Kong-style Tea Restaurant, Indian Restaurant, Southeast Asian Restaurant, Italian Food in chronological order ... The most famous one is Leopard International Food Fair, but the per capita consumption level of 200 yuan can only make most people have a rare opportunity.

I went to see the canopy at night, which was really shocking. The 250-meter electronic canopy in the center of the square, known as "looking up at the whole Beijing", really deserves its reputation. World Trade day order is divided into two floors, north and south, and the electronic awning passes through the two floors to separate and connect the two floors. The "Japanese order" came from this. ...

The Fourth International Trade Center-the oldest luxury store

China World Hotel is the best five-star hotel in Beijing, and Guo Mao office building is the most famous first-class office building in Beijing. As its companion, Guo Mao Shopping Center must also be at a five-star level. The core of this grade is not the decoration cost of 40 million dollars, not the modern olive modeling and skating rink, but what kind of famous products you choose. The combination of 40 world-class famous brands, 60 clothing brand stores and 200 fashion stores constitutes the luxury lineup of the International Trade Mall.

The average rent of shopping plaza in Guo Mao Mall is as high as 54.8 1 USD/m2/month, but it is still basically saturated, with an average occupancy rate of 98.69%.

Guo Mao Mall opened in August, 1990, and took the lead in introducing the retail business model of brand stores in Beijing, with a total construction area of 60,000 square meters and a business area of 30,000 square meters. 1999, Louis? Vuitton opened the second leather goods store in Guo Mao Shopping Center after Wang Fu Hotel, becoming the first luxury brand to settle in Guo Mao. In the following years, the number of luxury goods in Guo Mao Mall has increased several times.

In May, 2000, the new International Trade Mall was rebuilt and expanded at a cost of US$ 40 million. It is understood that the transformed Guo Mao Mall has settled in 185 brand stores, among which more than 40 international first-line brands such as LV, GUCCI and Cartier are concentrated in the boutique area on the first floor of the most expensive shopping mall. A salesperson at Macon Discount Store revealed that "the monthly flow of 300,000 yuan is not prominent in these world famous stores, such as the LV monthly flow of about 3 million yuan in Guo Mao."

As the third phase of the International Trade Project is about to start, International Trade has gradually become the center of the international trade circle from the property construction group 10 years ago, and then the core of the CBD of Beijing Central Business District, and its leading position has been established. Although there are luxury merchants such as Guangxin Tiandi and Financial Street Shopping Center, there are still a large number of luxury buyers who only recognize the golden signboard of "International Trade".

Xidan Joy City —— "Noble" in Xidan Business Circle

In Xidan business circle, it is not only Meimei Department Store that sees fine business opportunities, but Joy City, which COFCO has invested heavily in, has also set its sights on high-end businesses. The total construction area of the project is 205,000 square meters, of which the commercial area is 654.38+10,000 square meters.

Joy City, formerly known as Xidan Shopping Mall, has undergone three "dynasty changes" and was originally planned to attract young consumers aged 65,438+09 ~ 35. After the change of ownership, the product positioning of the project will also be changed into a high-end shopping center, and more than 300 international first-and second-tier brands will be introduced.

Up to now, 20 brands such as ZARA, Bestseller and cosmetics supermarket Sephora have settled in. In the end, more than 300 brands will settle in Joy City, among which more than 30 brands will settle in Beijing for the first time. It is understood that there are many world-renowned brands.

The longest flight escalator in the world will be from the first floor to the sixth floor, with a total length of more than 50 meters; The project also has the largest curtain wall in Asia, the largest digital cinema in China, the largest dining area in Xidan business district and the largest cosmetics supermarket in Beijing. Among them, only digital cinemas account for more than 10000 square meters, and there are as many as 13 cinemas, and the dining area also accounts for 20000 square meters. Make up for the lack of comprehensive commercial supporting facilities such as catering and entertainment in the business circle.

Yansha Friendship Shopping Mall N06 is famous for its high-priced goods.

1992, Yansha Mall was completed in a wheat field, and the high-priced goods filled with shelves quickly became famous in the rich circle, and the famous Yansha business circle was also formed.

In the eyes of many people, Beijing Yansha Friendship Mall itself is like a luxury, so that a popular saying among mass consumers: "If you want to know the life of the world's richest people, go to Yansha Mall."

Founded in 1993, Beijing Yansha Friendship Mall is the first Sino-foreign joint venture retail business enterprise approved by the State Council. Because of this, its vitality was much stronger than that of many state-owned department stores at that time. Yansha Mall has a building area of 40,000 square meters and a business area of 22,000 square meters. Together with Kempinski, Kunlun, Great Wall and other five-star hotels, it forms a high-consumption business circle in JD.COM.

Among the imported goods that account for 30% of Lufthansa Mall, international brands abound, including French cosmetics, Swiss watches, Japanese household items and American office series. Lufthansa has 10 luxury brands, namely Cartier, Dzheniya, WMF, Giaenchy, Lancel, Canali, Pal Zileri, Montegiappa, Chusadi jeans and so on. It also operates 6.5438+10,000 kinds of high-quality goods with 400,000 colors and specifications, and almost all domestic well-known trademarks have a place in Yansha.

Yansha always appears as a high-end department store. In recent years, with the adjustment of business strategy, more and more international luxury brands have entered Yansha Mall. Only in today's luxury goods everywhere, Yansha's name has overshadowed the mall itself.

NO7 Saite Shopping Center-the first merchant of luxury goods.

1990 is the first year for luxury goods to enter the Beijing market. In August this year, Guo Mao Shopping Center opened, and four months later, Saite Shopping Center opened. Strictly speaking, Saite is no longer a so-called luxury consumption place, but has taken the lead in introducing the retail business model of brand stores in Beijing, becoming a famous modern shopping place in Beijing that mainly provides high-end goods and services. It should be said that the significance of Saite lies in that it has taken the first step of Beijing's business from scratch and accelerated people's cognition of business.

At the beginning of the opening of Saite Shopping Center, the prices on its shelves really surprised Beijingers in 1992: British Rolex watch155,000 yuan, German Montblanc fountain pen 7900 yuan each, and Guangdong Chaozhou embroidery tablecloth1000,000 yuan! Today, more than ten years later, it may be nothing, but in those days, one of the motivations for many consumers to patronize Saite was to see what was behind the astronomical figures. It's not just these numbers that can be changed. Before Saite, Beijingers and even China people never enjoyed the shopping environment and smiling service. But after more than ten years, many of the above services have been seen in major shopping malls in Beijing. For more than ten years, with the emergence of luxury shopping malls, Saite's monopoly position has long been broken.

The north gate of Saite has been completely renewed after its successful bid for the Olympic Games, but now Saite has gradually faded out of the sight of "luxury consumption". Faced with the pressure of international retail giants, retail operators and public opinion in Beijing are probably most concerned about staking the land, and the price is no longer the focus of debate.

NO8 Oriental Xintiandi-Perfect taste day by day

The Oriental Xintiandi Shopping Center developed in Li Ka-shing, with an area of over 6,543.8+0.2 million square meters, is one of the largest shopping centers in Asia, and has now developed into a "flag-planting" place for a famous brand in Beijing, and is a newly rich consumer in Wangfujing. As a comprehensive shopping mall, Oriental Xintiandi has shown a new situation in men's and women's clothing, jewelry, watches, catering and entertainment facilities since 2005.

The upgraded Oriental Xintiandi Zone II provides new areas for luxury enjoyment in Beijing, including the world's largest flagship store of Omega Cheretti 188 1, the flagship store of Iron Lion Tony, and Chusadi, Miss Six, Costumeuomo, tommy hilfiger and Gieves &；; Hawkes and more than 40 flagship stores have opened in this area.

In addition, Shisheido and SK II of beauty/personal care products, and the first H2O flagship store in China; Hengxin Diamond Palace, the largest diamond in Asia; Car showrooms include Rolls-Royce, Lamborghini, Audi and Volkswagen showrooms. There is also sony explorascience, the first experiential technology exhibition hall in Asia except Japan.

The UG floor of Grand Hyatt Oriental Hotel will set up a world-class jewelry and watch area-"Zuncui Time Hall", and the platform floor of Oriental Plaza will be shaped into a high-end consumption area with CEO as the target group-"Sky Avenue", which will provide unique top-level brand exhibition halls and high-end catering for Jinling who works in the office building of Oriental Plaza and high-end consumers in other parts of Beijing.

The opening of flagship stores of various brands means that the second district of Oriental Xintiandi, featuring top international fashion brands, will become another high-end fashion center in Beijing. It is reported that these stores will keep pace with international fashion, and high-end fashion new products that appear in Paris and Milan every year will also appear in Beijing stores.

Most people who go shopping in Oriental Plaza are white-collar workers. From the perspective of positioning and investment promotion, Oriental Xintiandi has not entered many first-line brands, mainly second-line and sub-line brands. But now the brand positioning of Oriental Plaza has been raised a lot, such as Omega, Celetti, Iron Lion Tony and so on. The reporter found that many of his brands had raised their prices more than five years ago.