How to write the app promotion plan of the property company?

The promotion plan for the property company to promote app home is as follows:

1, target user analysis: You need to know who your target users are, what their characteristics are, and what their accustomed communication methods are. For example, your target users are young people who prefer to use social media such as WeChat and Weibo to get information.

2. Publicity content design: design publicity content according to the characteristics of target users. The content should be clear, emphasizing the convenience and advantages brought by customers, such as online repair, complaints and suggestions, and checking property bills. At the same time, users can be attracted to download and use the client through activities and offers.

3, publicity channel selection: according to your target users, choose the appropriate publicity channel. For example, posters can be posted in communities, corridors, elevators and other places to provide downloaded QR codes. At the same time, it can be promoted on social media such as owners' groups and community forums.