Shanghai hang lung plaza Property Telephone

Chen Qizong, a native of Taishan, Guangdong, is currently the chairman of Hang Lung Group, which is one of the few big consortia in Hong Kong. The young boss is the heir to his father's business.

After successfully investing in the mainland, Chen Qizong did not devote himself to domestic charity like other rich people, but made a high-profile donation to the United States, and later joined the United States. This move is really intriguing.

Chen Qizong's father, Chen Zengxi, was born in a wealthy family. Before the war, he studied civil engineering in Japan. He made a living by working in the 1950 s, and was responsible for foreign exchange, building mortgage and loan business in Wing Lung Bank Group.

In the late 1950s, he started his own business, running a small amount of real estate, assisted by his brother Chen Zengtao.

1960, Chen Zengxi established Hang Lung Co., Ltd. and officially listed for real estate business.

When Hang Lung Company was born, the 1960s was the time when Hong Kong's economy took off. The real estate industry is booming and business is booming.

Chen Zengxi died in 1986, when Chen Qizong was still young and had just gone to the University of Southern California to study, so the business of Hang Lung Co., Ltd. was temporarily managed by Chen Zengtao.

Chen Qizong didn't return to Hong Kong to take over as chairman of Hang Lung Company and formally take over his father's business until he finished studying in the United States and obtained a master's degree in business administration.

Chen Qizong is a young man with knowledge, strategy and courage.

After he took over, he made a comprehensive study on the past, present and future business development of the whole company, and also made a comprehensive analysis and study on the present situation and future trend of Hong Kong economy, and made a thorough and detailed discussion on the whole world situation, and then determined his own business strategy on this basis.

Chen Qizong deeply realized that the basis of business decision-making is to know yourself and yourself. Know yourself and know yourself, classify them, and know yourself and know yourself under different conditions. The specific objects and contents of "Bi" and "Ji" are different.

As far as enterprise management is concerned, when making a business plan, the enterprise is the main body and the external environment is the object, and the "other" and "self" are divided into internal and external enterprises.

In the process of competing with competitors, I am the "self" and the "other" after the competition.

When dealing with crowd relations, managers themselves are the subject, and superiors, subordinates and peers are the objects. At this time, "self" is me, and "others" are others who make business plans, set business goals and arrange production plans.

To understand "there" and "self", we should distinguish the specific objects and contents of different categories and conditions.

In the process of decision-making, we should first convert the known situation of "there" and "ourselves" into measurable figures as much as possible, and then analyze and compare all kinds of figures, which is more accurate. This is also a common method for calculating and using strategies in the Art of War.

"The Art of War" pointed out: "The Art of War: once, twice, three, four balances, five wins; The degree of life, the amount of life, the number of life, the number of life, wins. "

In enterprise decision-making, various policies that affect enterprise competition can generally be transformed into several measurable figures.

Even some special concepts and psychological elements have specific terms and corresponding standards for decision makers to weigh and compare.

Chen Qizong's treatment of enterprises is like an array of soldiers on the battlefield, which is the only way for him to succeed in a short time.

From listing to 1990, Hang Lung's business development tends to be "conservative", and Chen Zengxi adopted a steady and steady strategy, mainly renting property.

He doesn't like loans, he has money to do it, but he doesn't do it without money, seeking stability and safety. Compared with the emerging real estate developers at that time, it seems to be in a "sleep state".

On 199 1 year, 1 month, Chen Qizong became the chairman of "Hengjiang" Group, and adopted a series of adjustment measures to awaken the sleeping lion of Henglong who had been sleeping for 20 years. Now besides Hang Lung Limited, it also includes Amoy Management Limited and Hotel Group.

"Henglong" Group is full of vigor and vitality. In the past, Hang Lung was "waiting for the opportunity", but now Hang Lung is "taking the initiative".

Chen Qizong's overall strategic thought is like the next game of chess. Every time he takes a move, he must consider the direction of the second step, the third step and even the whole chess game, and how his opponent will move. Therefore, his business decisions have been linked, supported and responded to on a global scale.

From 65438 to 0992, Hong Kong's real estate continued to rise for a long time, showing a temporary low.

Encouraged by Deng Xiaoping's southern tour speech, the economy rose rapidly and the real estate industry flourished. Many Hong Kong businessmen have turned their real estate investment targets to the mainland, which has also had a certain impact on the real estate industry in Hong Kong.

At this time, Chen Qizong did the opposite, vigorously increased land reserves and acquired investment real estate in Hong Kong. In this way, the strength of Amoy, the main property investment of Hang Lung Group, has been greatly enhanced.

By March 1994, its market value was $32.2 billion, exceeding the holding company's $2.36 billion. In addition, Amoy's market value ranks first among the constituent stocks of the Hang Seng Index.

In the overall strategy of Hang Lung Group, from 1992, Chen Qizong crossed the Luohu River and invested in the real estate industry from Hongkong to the Mainland. The investment choice of mainland real estate is in a new hot spot-Shanghai.

He was the first to invest in the development of properties in Hongkou District and Xujiahui District of Shanghai, and bought 3 hectares of land east of Portman Shangri-La Hotel in Jing 'an District of Shanghai at the end of 1993. During the four years under the leadership of Chen Qizong, the business of Hang Lung Group has been flourishing.

The cover of the annual report of Hong Kong Hang Lung Group 1993 shows a photo of China Chess.

It is not difficult to see that this cover reflects the business strategy of the boss of Henglong Group, that is, overall planning, careful arrangement and decisive decision-making.

The only constant in the world is change, and there is nothing wrong with enterprises being good at dealing with it.

However, one of the characteristics of Chen Qizong is that he prefers "perseverance" instead of "ambition". He has a first-class sense of the opportunity to make money, and he let himself go from the beginning.

Another thing Chen Qizong did after taking office was to introduce "Henglong" to Chinese mainland. Up to now, Hang Lung's investment in the Mainland has reached several billion yuan.

Its investment is concentrated in Shanghai, and there are three projects: the first project is "hang lung plaza" located in Nanjing West Road, Jing 'an District, covering an area of 3 1 100 square meters. It will be built into a commercial and office complex with a total investment of more than 500 million US dollars, and Henglong holds 80% of the shares.

The second project is the "Ganghui Square" in Xujiahui, Shanghai, covering an area of 50,700 square meters. It is a city within a city integrating shopping, entertainment, office, residence and leisure.

Hang Lung is the largest shareholder with a total investment of more than 500 million US dollars, accounting for 42% of the shares. The third project is that siping road "Hengcheng Garden" will build two 22-story residential buildings, and the two-story commercial platform Henglong will hold 70% of the shares.

Chen Qizong also founded Morningstar/Xinghui Group, and made more than 50 investments in 65,438+06 countries in Europe, America and Asia. Headquartered in Shanghai, China, Morningstar has made about 10 industrial investments in the Yangtze River Delta.

It has invested billions of dollars, including Suzhou Zixing Paper Co., Ltd., the largest coated paper factory in China, Shanghai Xing Hang Group, Shanghai Guandaer Steel Structure Co., Ltd. and Jiangsu Tianmu Fire Equipment Wood Industry Co., Ltd..

Its sister institution "Xinghui" is engaged in financial business, including market operation, fund management and consulting services. The offices are located in Hongkong, Peking, Taibei, new york, Boston and Chicago.

Chen Qizong takes an active part in various social activities. He serves as a director of the Hong Kong Securities Regulatory Commission, a number of universities, a number of European and American listed companies and a number of international think tanks. He is also the chairman of the Hong Kong branch of the Asia Society.

20 14 Chen family charity foundation "Morningside Foundation" donated 350 million dollars to Harvard University to support the development of Harvard School of Public Health. This is the largest single donation received by Harvard University since its founding 378 years ago.

Subsequently, Chen Qizong promised to donate $20 million to his alma mater, University of Southern California, as a long-term development fund for the Department of Functional Science and Functional Therapy. Such a huge amount of handwriting has greatly inspired people.

This high-profile donation is undoubtedly a glorious thing. To this end, Harvard University decided to change its name to Harvard Chen Zengxi Public Health College.

When it comes to the purpose of this donation, Chen Qizong is not shy at all: "My late father firmly hopes that education will flourish, and he hopes that his name can be linked with Harvard University, the world's top research institution."

After the news of the donation came out, some people questioned why Chen Qizong, as a China native, donated hundreds of millions of dollars to American universities, but turned a blind eye to domestic education.

In fact, Morningstar Foundation has donated scholarships to five key universities in China, such as Tsinghua and Peking University, but Chen Qizong's donation in China may not even be a fraction of that in the United States.

He once said: giving back to society is not the same as just referring to money. The more money some Hong Kong entrepreneurs donate, the less respected they are.

Many entrepreneurs have no self-cultivation and no sense of giving back to society. The act of donating money is not from the heart, but is forced by the social environment and has to donate money.

However, I don't know if it is to avoid people's talk, Morningside Foundation still insists on funding, protecting and restoring China's historical and cultural sites for many years, including the most famous Fu Jian Palace in the Forbidden City, which later triggered a series of topics.

Fu Jian Palace, located in the northwest corner of the Forbidden City, is the only reconstruction project approved by the State Council.

Chen Qizong's China Cultural Relics Protection Foundation signed a cooperation agreement with the Palace Museum, and the Foundation was solely responsible for the restoration of funds and management matters, and returned them to the country after restoration.

Some people find it strange that these rich people have never made money and can't afford to get up early. Why are they so kind?

Then it was revealed on the Internet that Fu Jian Palace had become the exclusive private club of the world's top billionaires, which may be the real purpose of Chen Qizong.

However, Chen Qizong also defended this matter. He said that the construction team changed the Forbidden City into a five-star hotel without her consent. Of course, he didn't agree. There are many five-star hotels under his name all over the world. How can it be rare for the Forbidden City?

As early as 20 10, the White Paper on Private Wealth in China published by Forbes showed that 27% of China's high-net-worth people had overseas status, and more than half of them bought a lot of real estate as a wealth carrier. One of the most striking is Chen Qizong.

"Donating money in the United States is a glory to ancestors, and donating money at home is asking for trouble." From this sentence, we have clearly realized Chen Qizong's attitude, which was unexpected before he joined the United States.

Nowadays, the rich people in the society have the best conditions for various immigration methods. For these people with strong economic strength, immigration is no longer a matter of showing off their identity, but a pursuit of life.

According to statistics, nearly 40% of billionaires emigrated overseas, which undoubtedly caused an uproar. A large number of people in society despise and despise those who forget their ancestors, thinking that "sons don't think their mothers are ugly, and dogs don't think their families are poor". Coupled with the deep social class gap, these symbols are even more disrespectful to people.

But some people defend these rich people, and it is understandable to yearn for a better living environment and educational resources abroad. After all, these are undoubtedly what we lack or do unsatisfactory at present, and we cannot blame those who have the conditions to leave.

What they do has nothing to do with patriotism, but they have doubts about the progress of domestic economic development and do not have enough time and patience to wait for a better development environment, so immigrants seek new development opportunities.

These arguments may have been credible a few years ago, but the international situation in the last two years shows that almost no country can compare with us in national strength and economic strategy. Do rich people with such potential development space still despise it?

Maybe it's different positions and views. We can't understand the thoughts of the rich, and we have no position to stop them from joining the ranks of foreigners one after another.

However, it is really unacceptable for Chen Qizong to make a net profit of several hundred billion yuan on the mainland and then turn around and abandon it.

For Chen Qizong, the development of Henglong Real Estate depends on the foresight of our ancestors and ourselves, and the hundreds of billions of dollars earned in the Mainland depend on the excellent vision of enterprises, but he failed to see that the present success is actually based on domestic policy tolerance and public compromise.

Chen Qizong's investment in Harvard undoubtedly brought great honor to his family, and he was willing to spend more money.

However, how many China people have worked hard all their lives, but he doesn't care, which is undoubtedly a chilling thing.

Entrepreneurs have feelings, hearts and hearts, and give back to the society, so that the society can get a group of respectable entrepreneurs and the future of the country and the market can be well guaranteed.