Brief introduction of Hunan Xinhua Bookstore Group Company

Hunan Xinhua Bookstore Group is a state-owned book publishing enterprise, which has gone through a glorious history of more than 50 years. Its predecessor, Hunan Xinhua Bookstore, was established on August 27th, 1949, and it is one of the earliest cultural enterprises in Hunan.

The Group has always adhered to the orientation of advanced culture, kept pace with the times, pioneered and innovated, and made unremitting efforts and due contributions to the construction of material civilization, spiritual civilization and political civilization in the province. It has been rated as "window unit of spiritual civilization construction in the whole province", "excellent unit in China book publishing industry" and "advanced unit in national press and publication system".

The Group belongs to Hunan Publishing Investment Holding Group, and is a national first-class wholesale enterprise and general distributor of books and audio-visual publications. Its business projects include the wholesale, retail and import and export of Chinese and foreign books, teaching materials, audio-visual products, electronic publications, stationery and periodicals, as well as foreign cooperative publishing, hotel tourism, property management, education and training.

The Group has fully implemented the chain operation strategy, established a chain operation platform of Xinhua Bookstore covering the whole province, now governs 14 city and state companies and 86 county and city companies, and has 339 direct chain stores all over three provinces and four rivers, especially a number of large bookstores such as Shaoyang Xiangzhong Bookstore, Zhuzhou Bookstore, Yueyang Xinhua Bookstore, Hengyang Oriental Bookstore, Yiyang Bookstore and Chenzhou Bookstore, which are led by Hunan Bookstore.

During the Eleventh Five-Year Plan period, the Group will continue to consolidate and expand the advantages of publication distribution, actively cultivate and expand new growth poles, and strive to build a mutually supportive and complementary industrial development pattern such as publication distribution, hotel tourism, real estate development and lifestyle supermarket with deepening reform as the driving force and strengthening management as the means, so as to build the Group into a scientific, flexible and effective cross-regional, cross-industry and cross-ownership group.