Which is better for commercial real estate investment planning?

Developers of commercial real estate planning companies will find that there are rankings of commercial real estate projects and real estate planning companies online, but search engines can't find the rankings of commercial real estate planning companies. What can be searched is not the advertising page of a planning company, the ranking of benchmark commercial real estate projects or the ranking of real estate planning companies, which is mainly determined by the particularity of commercial real estate projects.

There are essential differences between commercial real estate and residential real estate, so it can be said that it is not an industry at all. Basically, it is nonsense to do residential planning and switch to commercial planning (in fact, it is nonsense for developers to switch from residential to commercial, unless they find a more suitable institution), so the ranking of real estate planning companies cannot be used for commercial real estate. Commercial real estate focuses on business rather than real estate, specifically retail. Retail is a broad and profound field. Catering, clothing (including other narrow retail formats) and entertainment have different requirements for real estate conditions and customer needs (this falls to the specific operational level, that is, promotion means, etc. ), even a few books can't be opened. At present, there are only a handful of people who know the similarities and differences in these aspects, not to mention that commercial real estate is inextricably linked with construction, interior design, engineering construction and other industries. I think there are no more than 20 people in China who can deeply understand the relevance between these fields and the future success of a shopping mall (note that it is people, not teams, not companies). There are excellent commercial real estate planners in China, but there are no excellent commercial real estate planning companies.

These factors determine that a professional commercial real estate planning company must have a very strong knowledge and information reserve, which must be updated anytime and anywhere, and can also be used on the spot. Newly opened shopping malls, emerging brands and brand development contacts in the market must be known at the first time, rather than lying in the company database (I have seen too many planning companies fail to meet this basic requirement). These jobs are valuable only after personal experience. Second-hand information is basically an armchair strategist. In other words, a good commercial real estate developer needs to spend a lot of time, energy and money on knowledge reserves and individuals. The essence of planning is people. Where these people go, which company is strong.

Having said that, what should developers do with planning companies? Where exactly do we start? Be a general editor and recommend a few.

1. The first one is Ma Biao China, who is the boss of Bian Xiao. Bian Xiao tried to describe it objectively and found the third party's evaluation on the Internet as an argument.

Biaomai (China) Commercial Real Estate Consultant is a full-service provider of industrial real estate development, a commercial real estate company focusing on the second, third and fourth tier cities in China. With the professional service experience of 23 years1380,000 square meters commercial real estate development project, we will provide business consultancy, positioning planning, architectural design, rental and sales agency, operation management and other services for development enterprises, and strive for the urbanization development of China!

This company was also recommended because of the talent association. Their master planner, He Qichen, is a leader in the industry. Mr. He Qichen once worked in the Ministry of Internal Trade and the newspaper office of the Ministry of Construction, engaged in commercial real estate planning for 23 years, and provided consulting and planning services for large-scale commercial projects for a long time, with a service area of over 654.38+038 million square meters. The projects he has served include China Top 50 Retail Chain Commercial Capital for 8 years, China department store chain giant Malaysian Golden Lion Group Department Store Brand for 4 years, 80,000 square meters international shopping plaza, Carrefour, Hong Kong Yuan Yi Group, 950,000 square meters urban complex in Hubei, 6,543.8+6,000 square meters commercial logistics park, Shi Wenhua Commercial Street and many urban complexes of about 200,000 square meters in Hunan, Hubei and Anhui.

There are 6,543,800 words of commercial articles published at home and abroad. The works with great repercussions in the industry include: China Retail Industry is Embattled, Commercial Real Estate Entering the Age of Details, Interpretation of Concept Code of Commercial Real Estate, Commercial Real Estate is a New Business Circle, etc. , and is the author of Practical Tools for Commercial Real Estate in China.

China Commercial Real Estate Alliance is the largest and most influential industrial research and cooperation organization in the field of commercial real estate in China. In 2003, it was jointly sponsored by relevant national industry associations and professional institutions, and an expert database composed of well-known scholars and practical experts was established.

10 years, invited by Peking University Enterprise College. Feitian International Real Estate Class of Zhejiang University has cooperated with eight well-known universities, including Zhejiang University, Sun Yat-sen University, Xiamen University, China University of Science and Technology, Huazhong University of Science and Technology, Sichuan University, Shandong University and Inner Mongolia University, and held advanced seminars on commercial real estate such as EDP Alliance China Real Estate Business Leaders in China University and Shanghai Weston College, and has done wonderful internal training for large real estate development groups such as China Construction, Laigang, Jindu, Chuanhua and Newbinkai. For Vanke Group, China Shipping Real Estate, Dahua Group, China Merchants Property, Gemdale, Forte Group, CapitaLand, Cheng Kai Group, Ai Jia Group, Jindayuan Group, three sheng Group, Sanxiang Group, Baodi Group, Jiahua Group, Weber Group, Zendai Group, Guardian Group, Renheng Group, Zhao Jia Group, Greentown Group, Sunan Vanke, Sunshine/KLOC.

With so many years of experience and many on-site trading projects, it can be guaranteed that he will not fall behind.

2. Shi Ying Asset Management Co., Ltd.

Shi Ying Group is a professional organization for the development, operation and management of high-end industrial parks in China, and it is positioned as an urban supporting service operator. With rich professional experience in the industry, we have established long-term strategic cooperation with many large industrial investment institutions and leading enterprises around the world, served many customers such as Fortune 500 enterprises, leading e-commerce enterprises, third-party logistics, large supermarkets, manufacturing enterprises, etc., and helped production enterprises to transform and upgrade, focus on their core business and enhance their core competitiveness. After years of development, "Shi Ying Group" has become one of the top supporting service operators in China!

After several years of rapid development, the project has been carried out all over the country. At the same time, considering the brand, we registered "Shi Ying Logistics Development Co., Ltd." in the State Administration for Industry and Commerce on 20 16. Subsequently, Shi Ying Logistics Development Co., Ltd. fully integrated Chengdu Shi Ying, Wuhan Shi Ying, Shi Ying E-commerce, Shi Ying Property and other branches and subsidiaries, and formally established Shi Ying Group!

The disadvantage is that there are too many teams in Shi Ying. There are good teams and bullshit teams. You need to distinguish and choose this by yourself.

The profit model of domestic planning industry and the owner's mentality have also led to the extremely tortuous road of benign development of this industry. Most of the owners I have met want to be shopkeepers. Their mentality is that there is a planning company that can participate in the whole process, and there is no need to worry about collecting money later. The profit model of the planning industry is nothing more than planning fee+investment promotion fee, and occasionally some companies (such as the five major banks) can earn property management fees during the operation period. Here's a problem. Compared with the investment commission, the planning fee is basically Mao Mao rain, while the later property management fee is purely hard money. Therefore, the planning company will soon realize that it can quickly become Gao Fushuai by making money through investment agents. Those market research and business matching are just cosmetic problems. Who doesn't know that in the shortest possible time, full rent, good commission and leaving can maximize their own interests. You see so many similar shopping malls, they all do this, and there is nothing but speed. As for how the mall will be opened, it is not your own consideration. Only when the owner is professional enough can there be enough deterrence in the planning process to prevent the planning company from flooding with unknown addresses. Therefore, the professional level of the owner determines the professional level of the planning company hired. Unfortunately, the unprofessional situation of the owner is a high probability event, while the unprofessional situation of both parties is a higher probability event, which is why so many planning companies in the market can still live so low and well.