How to do well the distribution of integrated ceiling

First, the integrated ceiling storefront address is the location of the storefront. In order to be in an invincible position in the fierce market competition, location is the most critical. A first-class brand must be in a first-class store or a first-class store. Of course, it must also be in the three related areas: ceiling area, plywood area, cabinet area and bathroom area, but it is best to be next to big brands, such as European-style cabinets, high-quality bathrooms and the largest and most prosperous plywood retailer. Be a retailer instead of a wholesaler. Because retailers are end customers and wholesalers are circulation customers, transportation is convenient, and it is best to choose the main channel if possible. To be a first-line brand, we must compete in the first-class ring. Secondly, the quality of store decoration: 1, the grade must be higher than that of competitors, and it is best to keep up with the big brands of related products, such as AIA, Jinding, Baolan, Top, Skilling integrated ceiling and other image stores, so that high-end consumers can know that your store is a big brand at a glance. 2. The internal display must be exquisite. Even the best products need good display to set off their own grades. For example, what will happen to Rolex watches and what will McDonald's look like when it opens to the vegetable market? Gong Li wore a red cotton-padded jacket when she played red sorghum. I'm afraid no one says she is beautiful, but when she is wearing a suspender skirt and high-grade jewelry to attend public occasions, who can say that she is not a beauty? Therefore, if a good product wants to impress the hearts of high-end consumers, it must show its taste, set off noble and exquisite booths, soft lighting, unique crystal handicrafts and so on. And simply and generously set off the grade of the product and the taste of the specialty store, don't worry about bad business. 3. Then, choose the products to be displayed in the specialty store. Specialty stores should focus on displaying differentiated products of brands, supplemented by popular products. Consumers will be refreshed and different when they enter your store. When they are infected by your product style and consider competitors' products with your product standards, you will take another big step towards success. Second, the integrated ceiling marketing team construction 1, the store manager co-ordinates the operation and implementation of the whole project, serves as the marketing plan management team, and assigns task assessment indicators. Second, high-quality shopping guide will invisibly improve the grade of products and enhance the image of brands in the hearts of consumers. Third, the salesman is a bridge between products and users, and a scout to promote sales and find target customers. Capable salesmen can represent the corporate image and promote product sales. Personnel training, task assignment, assessment, perfect management system, reasonable salary mechanism and feasible marketing plan. Brand is made by talents. We should attach importance to the construction of talent team, retain talents and make good use of talents in order to make our enterprise bigger and stronger. The author visited the agents of many brands. Because I can't stand the cold business in the early days of opening, and the sales are reduced, good brands can't sell at a good price, and they are reduced to the point of competing with brand-name products. This practice is not good for the brand, and it is not a one-time thing to make a brand. I chose a brand, installed a specialty store, organized a marketing team, and made plans. The steps are as follows: 1. Distribution of benefits of integrated ceiling partners To make a good brand, we must mobilize all available forces and use all available resources. At present, there are many hidden rules of dealers in our building materials industry, which can not be ignored by a brand operator. The promotion of related industries, designers and property management companies can not be ignored, so how to mobilize these related resources for my use? This needs to be profit-driven, so our price must have space and sufficient motivation to promote and introduce these related resources for us. Therefore, our price system must be maintained, and a feasible distribution scheme must be worked out, such as how much profit the dealers will increase, and the benefit distribution of decoration companies, foremen, designers, cabinets, bathroom guides, joint promotion units, etc. Must be properly handled and fulfilled. 2. The promotion of residential terminals, holiday promotion terminals and sales promotion are also very important in modern brand marketing. Brands should often run to the terminal, advertise near local high-end real estate, promote sales with big brands (such as cabinets, bathrooms and floor tiles), implement holiday promotions such as discounts and rebates, and cooperate with manufacturers to make plans and prepare goods. Consumers had better pick up the goods immediately during the holiday period, because many promotional orders will often be returned to other low-end brands after the holiday, and there is not so much energy to compare after buying the goods. 4. Advertising In order to cooperate with the smooth development of the above points, we need different forms of publicity to let our audience know about our plan. In order to cooperate with the implementation of our plan, different plans have different publicity methods. For example, the propaganda of hidden rules must be one-on-one, face-to-face communication, and must be kept secret. Group buying activities and promotions should be publicized with great fanfare. The more people you know, the better. Outdoor advertising, television advertising, leaflets, radio and other conditions are ripe. Do all the above work well, and you can win only by perseverance. Just like a long-distance race, you fall down before the finish line, and you can't win no matter how fast you run in the early stage. Finally, it is realized. No matter how good the planning scheme is, it must be implemented effectively. Only when it is implemented in place can it be effective. In short, we must turn intangible ideas into tangible products, and tangible products into effective social benefits, and our marketing is successful. Yan Song integrated ceiling wishes everyone a prosperous business.