20 15, leading housing enterprises have gained a lot. The industry is optimistic about the market of 20 16.

Since March, listed real estate enterprises have intensively released 20 15 annual report and 20 16 development strategy. Last year, housing enterprises encountered "ice and fire". Developers who focus on first-and second-tier cities earn a lot of money, while developers who rely too much on third-and fourth-tier cities are difficult to get rid of inventory pressure, and their performance is greatly affected.

The performance disclosure of listed real estate enterprises has not yet completely ended, but it is not difficult to see that leading real estate enterprises have gained a lot and the industry differentiation has intensified; The position of traditional real estate business is hard to shake, but housing enterprises are constantly trying new businesses such as "going out to sea" and finance.

20 15, leading housing enterprises have gained a lot.

Last year, real estate enterprises represented by leading real estate enterprises such as Vanke, Poly, Country Garden and China Resources achieved good results in the market.

Due to the excellent sales performance, many real estate enterprises announced that they would reach the annual sales target ahead of schedule as early as 20 15438+0 1. Real estate enterprises such as Evergrande and China Shipping have also raised their sales targets and finally achieved them.

As a leading enterprise in the industry, Vanke's annual report shows that the annual sales area in 20 15 * * is 2067 10000 square meters, and the sales amount is 2614.7 million yuan, up by 14.3% and 20.7% respectively year-on-year, and its share in the national commercial housing market has further increased to 3%. Tan Huajie, senior vice president of Vanke Group, even described the performance of 20 15 as "the best year in history" when releasing the annual report.

Country Garden and Poly Real Estate, which rank among the "100 billion housing enterprises", also performed well. Country Garden Group disclosed in Hong Kong on March 5th that the contracted sales amount of 201401600,000 yuan and the contracted sales area of 201530,000 square meters increased by 7 1% and 10.7 respectively.

In addition, the performance of some emerging companies is more eye-catching. For example, Taihe Group achieved an operating income of 65.438+0.48 billion yuan last year, a year-on-year increase of 76.93%. Beijing News reporter Chen Yuming

Housing enterprises are optimistic about the 20 16 market.

For this year's property market, many housing companies are more optimistic, so the goals set are relatively optimistic.

Mo Bin, president of Country Garden, said at the performance conference that urbanization will continue, real estate will benefit from continuous policy stimulus, and real estate is about to usher in the most relaxed policy cycle, so he is relatively optimistic about the development of the industry. According to Country Garden, its domestic sales target in 20 16 is168 billion yuan, which is about 20% higher than the contracted sales of the whole group in 20 15.

Chen Zhuolin, Chairman and President of Agile Group, holds a similar view. According to his prediction, "China's economy will maintain steady growth in 20 16 years. The relevant policies recently implemented by the government will help to further stimulate the atmosphere of the real estate market. Agile believes that the rigid demand for first-time home ownership or improved housing will continue to dominate the market. " It is reported that Agile set a sales target of 46 billion yuan in 20 16. By March 24th, Agile had sold over10 billion yuan, up 30% year-on-year.

In addition, Yu Liang, president of Vanke Group, also stated in June this year that the sales target of Vanke in 20 16 is 300 billion yuan. If this goal is achieved, its performance growth rate will also reach more than 15%.

However, it is worth noting that some housing companies have actively lowered their expectations. For example, the annual report disclosed by Wanda Commercial Real Estate on March 24th shows that more than 50 shopping centers are expected to be opened in 20 16, and the property sales contract is about 100 billion yuan, which is 64 billion yuan lower than the sales in 20 15/640.8 billion yuan, which shows its determination to transform.

(The above answers were published on 20 16-03-25. Please refer to the actual situation for the current purchase policy. )

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