? Dai Wei lost to Lao Lai 100 billion, and was chased by160,000 people. How bad is his story?

18 17, the first bicycle was born in Paris, France. Since then, great changes have taken place in the way people travel. Although there are private vehicles such as cars and battery cars, the most environmentally friendly bicycles are still the best choice for many people to travel. The biggest advantage of bicycles is their convenience. It won't take up too much space when riding, it won't be bothered by traffic jams, and you don't have to bother to find a parking space when parking.

However, for many people, buying a bicycle is not very practical. Therefore, the emergence of bicycles has undoubtedly made bicycles a more convenient means of transportation. In this ranks, ofo bike-sharing used to be the market leader.

However, I think everyone has gradually discovered that the little yellow car that used to be in the streets has disappeared.

The teenager was successful and was admitted to Peking University at the age of 18.

Dai Wei, 199 1, from Anhui. His family conditions are very good, and his father is a state-owned enterprise executive. Because of my father's work, the family moved to Beijing soon. In a big city like Beijing, Dai Wei can naturally receive the best education, and his parents are very strict with him. Therefore, Dai Wei, who has no pressure in life, has been focusing on his studies since he was a child, and his academic performance is also excellent.

Unlike the generally recognized "second generation", Dai Wei is not complacent because of the conditions created by his parents, but is very strict with himself. 18 years old, admitted to Peking University with excellent results. His major is Finance Department of Guanghua School of Management. He always wears a pair of black-rimmed glasses and is unsmiling, which makes people think that he is a serious person. But in fact, as soon as he entered school, he began to cultivate his hobbies.

In Peking University, the first club that Dai Wei joined was the Bicycle Association. No matter on weekends or holidays, he will ride his bike around with the members of the association, and even Phoenix Ridge has left their training footprints. They often ride long distances, sometimes even more than two thousand kilometers. In this process, David gradually liked the feeling of riding a bike. Especially at that time, the traffic problem in Beijing was very serious, and riding a bicycle made them feel unprecedented freedom and convenience.

During his college years, Dai Wei began to show his entrepreneurial talent. At that time, he was not only a member of the Bicycle Association, but also became the president of the Student Union when he was a sophomore, all because he studied very hard and achieved excellent academic results. In order to maintain this achievement, he naturally needs to go to the library as often as many students around him. Gradually, Wei Dai found some shortcomings in the library.

At that time, the library had fixed opening hours every day, but in fact, many people went to the library to prepare their graduation thesis or take the postgraduate entrance examination. In this case, time is extremely precious to them, and many people even want to study in the library all night. However, the library does not have an all-night study room, so many people are worried that they will leave at lunchtime.

This question inspired Dai Wei to start a business. Although the library has not set up an all-night study room, why can't it set up one for everyone to study? Just do it, Wei Dai immediately wrote an application to the school leaders, hoping that they could approve their own 24-hour coffee shop to provide a place for students who need to study all night. Although it was banned by the property at first, it finally won the right to use the residential room.

In this way, Dai Wei was originally just a "classmate" around everyone and became a "boss" overnight. As soon as the library closed, his 24-hour coffee shop was crowded with students who wanted to study all night. Because of this entrepreneurial deed, Dai Wei also boarded the campus website and became a famous entrepreneur on the campus of Peking University. In an interview, he admitted that he hoped to gain self-worth and sense of identity by helping others, which became the driving force for his later entrepreneurship.

Participate in teaching and create new projects.

At the end of college life, Wei Dai was qualified for the postgraduate entrance examination because he was the president of the student union at school and performed well at ordinary times. Being sent to graduate school is the dream of many people during their whole university life, but in the face of this excellent opportunity, Dai Wei made an unexpected choice. He didn't go to graduate school directly, but came to a poor town in Qinghai with the Central Committee of the Communist Youth League and started his own teaching life.

This small town called Dongxia Town is very remote, and there is only a rugged mountain road connecting the town and the county seat. This rugged mountain road has become an obstacle for many people to go out, but Dai Wei is not sleepy at all. For a person who has been riding in the cycling association for many years, a mountain bike can help him to go back and forth easily. In his spare time, he also fell in love with riding a bicycle to enjoy the scenery of Qinghai alone.

This special experience made Dai Wei feel the charm of riding more deeply. For him, this is not only a convenient and quick means of transportation, but also a way to better understand the world. At this time, Dai Wei had an idea of doing something around bicycles, but he didn't know how to start.

After one year's teaching life, Dai Wei returned to Peking University to continue his postgraduate study in economics. A stable life gives him time to think about his business plan. Qi Xin, a few classmates around him, finally worked out the cycling project of ofo. This project is based on Dai Wei's own riding experience in Qinghai. Considering that many people were willing to travel by bike at that time, it was summarized as a cycling tourism project.

After the initial formation of the project, funds became a big problem. At that time, Wei Dai and his classmates were only graduate students and had no stable financial resources. They don't want to rely on the strength of their families, so they hope to find financial support through themselves. After some thinking, Dai Wei found his brother Xiao Changxing, because he founded the angel investment institution Hunting Capital at that time, which might provide them with financial help.

For this meeting, Wei Dai and his companions prepared a lot of time, and even assigned everyone to introduce which part after seeing Xiao Changxing. Unexpectedly, when this group of people really met in the office, Dai Weigang told the story of his own teaching for 30 minutes as planned. Xiao Changxing interrupted them, saying that there would be a meeting later, and offered to invest 6,543,800 yuan for them.

Business fails, * * * enjoys the birth of a bicycle.

The ofo cycling project ended in failure, but Dai Wei was not discouraged. After reflection, he believes that the main reason for the failure of this project is that there are some problems in the allocation of funds, and it has not solved the practical problems in people's lives. So, in the spirit of solving problems for others, Dai Wei began to plan the next entrepreneurial project. At this time, he remembered that he had lost his bicycle four or five times in college, so he had the idea of building a bicycle.

He found his brother Xiao Changxing again and got an investment of one million yuan. But this time, he was very cautious in the use of funds, knowing that he could not use all this10 million to produce bicycles. How can you get a batch of bicycles if you don't produce them yourself? Soon, Dai Wei launched an activity in Peking University, hoping to recruit 2000 students who are willing to contribute bicycles.

According to Wei Dai's plan, these 2,000 students who contributed bicycles can use them for free, while other students have to pay a certain fee if they want to use them. He wrote his plan as a post, which soon spread on the campus of Peking University, and many excited students came to sign up. In this way, Dai Wei recruited enough 2000 students willing to contribute bicycles, and his bicycle sharing plan began.

The cycling project of ofo*** received a good response from the beginning. After only one month of operation, the daily order successfully exceeded 3000. Obviously, Dai Wei is not satisfied with only implementing his own entrepreneurial projects on the campus of Peking University. He is going to replicate the mode of ofo*** enjoying bicycles in other universities in China. But this obviously requires a lot of money, and soon the investment of 1 million won will be used up soon.

At this time, ofo*** enjoys cycling, which has become a minor celebrity in the country, so soon, without Dai Wei's own troubles, investors took the initiative to find him. Allen Zhu, the investor of Jinshajiang Venture Capital, was the first to offer him an olive branch. He is an extremely keen investor. Prior to this, he had successfully invested in Hungry and Didi Chuxing, and both of them got extremely rich returns. He is very optimistic about Dai Wei's ofo*** bicycle project and offered to invest10 million.

Allen Zhu not only invested a huge sum of money himself, but also introduced many investors to Dai Wei, helping ofo*** enjoy the cycling project and raised a rich capital base. With the help of these investors, ofo*** enjoys bicycles and quickly settled in most universities in China, with a daily order volume of 500,000. With the growing momentum of the bicycle industry, various brands emerge in an endless stream, and soon ofo*** will have many competitors.

At that time, Ali's investor Shaq was also interested in the cycling project of ofo*** and had an investment plan. However, the two men had a huge disagreement on the future market development of ofo * * * * Shack hopes that * * * can go out of the campus and go to a bigger market, but Dai Wei insists that only * * * can continue to make profits in major universities. So Ali finally gave up investing in ofo*** to enjoy bicycles, and instead invested in mobike, the biggest competitor of ofo*** to enjoy bicycles at that time.

Poor management, but owe users rent.

At that time, ofo*** enjoyed great advantages over mobike, mainly in the convenience of riding. Ofo*** enjoys riding in the traditional chain car mode, using mechanical locks and QR codes combined with switch locks to facilitate riding and parking, thus winning the favor of more users. And mobike * * *, which was not dominant at the beginning, has been constantly upgrading after winning more investment.

Allen Zhu not only introduced more investors to Dai Wei, but also introduced him to Didi, which is also developing rapidly. I hope both sides can cooperate. Because at that time, Didi was also considering how to solve the user's last 1 km problem, and the two sides just fit perfectly to cover the entire travel process of users.

At this time, for ofo*** Leqi, it is simply the golden age of development, but Dai Wei has embarked on the old road of that year, and there have been big problems in the handling of funds. First of all, he spent 30 million yuan to invite Lu Han, a star, to speak for ofo, and frantically spread this advertisement in major cities, regardless of the cost, just to seize market share. Secondly, at an ordinary annual meeting of the company, Dai Wei actually gave out millions of options to lead the whole company to carnival.

Actually, it's a company, but it's a mess inside. The whole management team is mostly Dai Wei's classmates or relatives, which is not very formal. Ofo*** enjoys cycling, and soon there is a problem that cannot be maintained in time. Sometimes nearly 500 cars are scrapped in one day. However, Dai Wei did not realize the seriousness of the matter in time. In order to beat his competitors, he still put a large number of bicycles in various cities, set up high user subsidies and various red envelope activities.

This quickly caused dissatisfaction among investors. Thinking that rival mobike was also burning money to seize market share, Allen Zhu proposed to merge ofo with mobike to become a giant in the bicycle market, but Dai Wei immediately rejected the idea. At this time, I am still willing to firmly support ofo*** to enjoy bicycles, and also actively help ofo introduce international capital Softbank Group. Masayoshi Son of Softbank Group said that he would invest $6543.8+$800 million in Dai Wei, but he put forward certain conditions.

One of the conditions is that the daily order of ofo is required to exceed 30 million. In order to achieve this condition, Dai Wei, who is short of funds, took the last step, that is, using the user's deposit. But who knows that even if the conditions are met in this way, Softbank Group will eventually refuse to invest on the grounds that David's internal management problems are serious. Subsequently, Allen Zhu also withdrew its investment, and Dai Wei drove Didi out of ofo on impulse.

After losing all investors, Dai Wei can only choose to continue to use the user's deposit to maintain the company. This is also the reason why the user asked for a refund of the deposit, and ofo was delayed. In 20 18, Dai Wei officially announced his resignation as president of the company, that is, in this year, the court announced a notice of "restricting consumption" to Dai Wei. Now that the company has been enforced, Dai Wei himself has long since disappeared.

Conclusion:

Dai Wei's entrepreneurial career can be said to interpret the word "high opening and low walking", from a schoolmaster who was walked by Peking University to a talented entrepreneur who founded ofo*** to enjoy cycling, to the most successful post-90s generation of Forbes China celebrities, and then to the compulsory restriction of consumption by the court.

In fact, in this process, he had countless opportunities to correct his mistakes, but unfortunately he missed them and fell into the whirlpool of interests step by step. David's failure not only hurt himself, but also brought trouble to those users who trusted him. If he had insisted on the original intention of "helping others solve problems", nothing would have developed to this day.