What is brand incubation?

Incubation project is divided into two parts, one is the core project and the other is the derivative project. Core projects are the basis for the survival and development of enterprises, and derivative projects are the driving factors for the diversification and collectivization of enterprises.

An enterprise or department must have its own basic or core projects from the beginning of its establishment. "Starting a business through a project" is an iron law. Without projects, enterprises will inevitably do nothing and stagnate; Without good projects, enterprises lack competitive position, and if they don't advance, they will retreat. No project or no good project is the main internal cause of a company's fatal short life.

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Incubation management is a new and practical compound functional discipline system based on culturology, economics, management, sociology and ecology in the process of "knowledge wave" sweeping the world and knowledge-based production factors becoming knowledge-based.

Liu Haiming, a famous brand expert in China and executive director of the Brand Committee of Marketing Society of China Academy of Social Sciences, believes that this borderless network Datong society is essentially a knowledge-sharing society and a knowledge-driven society.

The birth of incubation management can make China's thinking and China's mentality, which have long lacked self-confidence and self-esteem after the New Culture Movement, return to the dimension, and make China's corporate and brand culture system, especially the fragmented, one-sided and deformed management system, change in the dimension.

In fact, entrepreneurs in China have been studying, exploring and choosing suitable management tools and models, but most of them are disappointed, confused, misplaced and helpless. After research and induction, we think that the most suitable China management tool and model for China people and human beings in the 2nd1century should be "incubation management".

Incubation management is divided into five incubation systems and ten specific incubation contents. They are all based on application and practicality, and are praised by the industry as "the most advanced management concept in 2 1 century" and "the next most effective scientific management model for mankind". The five incubation systems are incubation project, incubation mode, incubation team, incubation brand and incubation potential field.

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