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How to carry out investigation and research? What are the survey methods?
0 1
Field observation method
Investigators are getting direct, vivid, authentic and reliable first-hand information through field observation. However, what is observed is often the superficial phenomenon or external connection of things, which has certain contingency and is greatly influenced by the subjective factors of the investigators, so it is impossible to carry out a wide range of observation, so it should be used in combination with other investigation methods.
02
Interview survey method
A more in-depth investigation method than on-the-spot observation can obtain more valuable information, which is suitable for situations such as in-depth investigation problems, large differences in survey objects, few survey samples or inaccessible places.
03
Meeting investigation method
Because of its simplicity, it is often used in investigation and research. By inviting a number of interviewees to collect information in the form of seminars, analyze and study social problems. The advantages are high work efficiency, quick access to more detailed and reliable social information, and saving manpower and time.
04
Questionnaire survey method
Its advantages are convenience, quickness, large sample, short period and relative simplicity, which are suitable for the investigation of current problems.
05
Expert investigation method
This is a forecasting method that takes experts as the information object, relies on their knowledge and experience, and judges and evaluates the problem through investigation and research. Its advantage is simple and intuitive, and it is especially suitable for information analysis and prediction subject which lacks information and historical data but is influenced by social, political and human factors.
06
sampling survey method
In a certain way, some samples are taken from the survey population for investigation, and the results are used to illustrate the overall situation. The advantages are saving manpower, material resources and financial resources, obtaining relatively accurate survey results in a short time, and having strong timeliness. Organizing a comprehensive investigation is wide, time-consuming and difficult, and sampling surveys are often used for inspection and verification.
07
Typical investigation method
A method of selecting representative specific objects in a specific range to investigate and study in order to understand the development and nature of similar things. When the survey sample is too large, a typical survey can be used. However, we must pay attention to the choice of objects, and accurately select the representative objects that know the whole situation better.
08
Statistical investigation method
An investigation method that reflects the following situations by analyzing the form of fixed statistical reports. Because the content of statistical reports is relatively fixed, it is suitable for analyzing the development track and future trend of something. ?
09
Literature investigation method
The method of obtaining information about the respondents through the collection and extraction of documents. It is suitable to study the development and changes of the respondents in a period of time, and the research angle is often to explore a trend or find out an evolution process.
In the actual investigation and research work, investigators are generally not limited to a certain method, but use these methods alternately and flexibly. These survey methods can be supported by research factories and are free of charge.
0 1 research factory: network survey
Easy-to-use online questionnaire editing and recycling tool, free support for WeChat red envelope reward function, accelerate questionnaire recycling.
Investigate the factory: unannounced visit.
Professional field visits, unannounced visits and closed-loop rectification tools.
Usage scenarios: store and outlet inspection, equipment investigation and safety investigation; Mysterious customers patrol stores and make unannounced visits to service quality/business environment; City creation inspection, garbage sorting inspection, garden green space inspection, human settlement environment monitoring, etc.
Investigate the factory: face-to-face interview
Conduct face-to-face interviews through APP, supervise the interviewer's work and settle labor expenses.
Usage scenario: census, household water and electricity survey and other surveys that require home visits; Street visits such as popularity, satisfaction and new product test records; Off-line investigation of non-network environments such as underground supermarkets and remote mountainous areas.
Research factory: CATI cloud mobile phone survey
Cloud CATI telephone survey, online automatic dialing, multi-agent management, call status tracking, full recording.
Usage scenarios: consumer research, market research, product survey, social situation and public opinion survey; Service quality, teaching quality, property logistics and government job satisfaction survey; Customer maintenance, customer management and service satisfaction return visit.
Investigating factories: in-depth interviews
Rich sample database of enterprise executives, experts, government civil servants and consumers, one-on-one interviews, in-depth understanding of potential motives, attitudes and emotions, decision-making factors, product/service use, etc. Respondents.
Investigating factories: a symposium
65,438+08 years of professional research experience, serving government and enterprise customers 65,438+00,000+,assisting the government, enterprises and institutions, and organizing nearly 1,000 group seminars on social conditions and public opinion, consumption decision-making and product/service use.
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