How to choose a facade

Step 1: Choose a good location and store, and choose a business location to grasp the following points:

1. Grasp the principle that "passenger flow" is "capital flow"

When opening a shop in a busy and crowded area, the chances of success are often much higher than those in ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods or services you sell can meet the needs of consumers, you will certainly have good performance. The areas with large passenger flow are ① the commercial center of the town (that is, what we usually call "urban area"); (2) Near the station (including the train station, long-distance bus station, passenger ferry terminal, and the starting point and end point of the bus); ③ Hospital entrance (large hospitals with inpatient departments are preferred); 4 school gate; 5 popular tourist attractions; ⑥ At the entrance of a large wholesale market.

2. Using the effect of "the store is in Duo Long", we might as well listen to the consumer's statement:

Miss Lu, a white-collar worker in a company, is a big consumer of flowers and often sends baskets and bouquets to customers and friends. She said that she might go to a nearby flower shop to buy flowers except when she was in a special hurry. Many times, she is in a hurry to go to Stadium Road to buy flowers, because there are many flower shops, complete varieties of colors and choices. Ms. Jiang, who teaches in a university, always likes to go to Dongpo Road, Wulin Road and other places with dense clothing stores to buy clothes. She thinks that in addition to many styles, many stores can shop around, and it is easier to start with a price. So don't worry about competition in the same industry. Once there are more and more horizontal shops, it will have a polymerization effect, and it is easy to expand influence, gather popularity, and form a professional street. Business is definitely better than doing it alone.

3. Note that the choice of business location is closely related to business content and potential customer base. All walks of life have different characteristics and consumers, and prime location is not the only choice. Some shops are not as good as those in relatively remote areas, such as small shops selling oil, salt, sauce and vinegar. Opening a business in a residential area is definitely better than downtown. Another example is a stationery store, which is obviously not as ideal as a cultural and educational area in a prime location. Therefore, we must determine the best place to open a shop according to different business industries and projects. The following table is for reference. It can be bypassed by analogy: operating in ideal areas, such as snack bars, grocery stores, specialty stores, hotels, bookstores, stationery stores, flower gift shops, laundry rooms, video halls, photo studios and other cultural and educational areas, rice shops, grocery stores, hair salons, newsstands, tailor shops, nurseries, water supply stations, fruit shops and other residential areas, car wash shops, motorcycle repair shops and so on.

Step 2: Do further investigation. After the initial selection of the location of the store, it is necessary to make a further comprehensive investigation, make some investigation and analysis on the relevant situation, and then decide whether to finally set up a point here.

Mainly examine the following aspects:

1, the situation of the store itself. Xiao Luo, who runs an audio-visual product store, recently opened a store from someone else. This shop with an area of 15 square meters is located in the second prosperous area. The daily passenger flow is also considerable, but the rent is very cheap. As long as it's 800 yuan a month, Ronaldinho thinks he's got a bargain and secretly enjoys it. Unexpectedly, it took more than 10 thousand yuan to decorate, and less than a month after the grand opening, a paper "violation notice" made him dizzy. It turned out that the last family learned through internal relations that the store would be demolished sooner or later, so they came out of the shell, took a ticket and ran away, leaving a hoop for Ronaldinho. Therefore, before renting a storefront, we must conduct a careful investigation and understanding of the storefront.

2. The background of the landlord Some people are eager to find a shop, so they searched all over the streets. Sometimes I can really find several shops with the words "transfer" and can't wait to talk to them about the conditions, pay the deposit or even rent. In fact, this practice is extremely hasty and it is easy to bring a series of sequelae. If you really take a fancy to the storefront, you'd better inquire about the real landlord (that is, the property owner) from the side first, and have a basic understanding of its background before making contact. Generally speaking, it is best to talk to the real landlord directly. If the landlord says that he has leased the contracting right and is unwilling to intervene again, it is not too late for you to negotiate with the present shopkeeper. In addition, once the negotiation is successful, we must also pay attention to the formal pre-agreement and ask the property owner to change the name of the lessee. △ Competition in the same industry is mainly about business performance and commodity price level. By investigating the operating performance of similar shops in the same lot, we can initially calculate the possible profit of renting the shop; And examining their commodity price level is to determine their future commodity prices accordingly. These are all very necessary.

3. Passenger flow "passenger flow" is "capital flow". Investigating the passenger flow can not only give you a good understanding of the future business situation, but also provide a scientific basis for you to decide the future marketing focus. Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) the structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. For example, stores near schools should consider winter and summer vacations, stores in concentrated areas of institutions and companies should master their own commuting time, and stores near stations should find out the law of off-season passenger flow. These are the important basis for you to set the business hours. Step 3: Take your favorite store as soon as possible. Once you find the ideal store, you must make a decisive decision and win the favorite store as soon as possible. Otherwise, sleeping is likely to be preempted by others because of your momentary hesitation, leading to missed opportunities. How to win the store? Negotiations are naturally crucial.

4. Talking about the rent price For opening a store, rent is often the biggest fixed cost. Before negotiating with the landlord, you should first have a score in mind and set an acceptable highest price. The price must be: ① You think you can definitely afford it. In particular, it is necessary to pay off the rent for several years at one time to see if you have the ability to pay; 2 budget, it is estimated that there is money to earn; (3) To inquire about similar facades nearby, the prices are basically the same, which is more reasonable. Then, based on this self-set maximum rent price, it will be easier to succeed by comparing the rent price given by the landlord and negotiating the price after weighing.

5. Talking about payment methods There are many ways to pay rent. Generally, the most common ones are monthly settlement, regular payment and one-time payment. If the landlord wants to share a certain percentage of profits according to your business situation in addition to the fixed monthly rent, you can settle the accounts on a monthly basis, so that it can be settled in time without increasing the calculation difficulty for a long time, and both parties are satisfied; Some facades set the rent for one or two years, and then renew it, which often increases year by year according to a certain proportion. In this case, the best way to pay the rent is to pay it once every six months or once a year, so that once there is a new store or a job-hopping intention, the deposit will not be lost; Other stores are rented for a long time, and the rent is 10 to 20 years. If you have enough money and are optimistic about the store you have chosen, you can also pay the rent of 10 to 20 years in one lump sum, which will not only avoid worrying that the facade will be poached by others at a high price, but also save a lot of rent, because in the long run, the rent of the facade will generally rise.

6, talk about additional conditions to negotiate with the landlord, in addition to talking about rent, but also pay attention to talk about relevant additional conditions, which can also help you save a lot of money. First of all, before renting a house, you should have a clear understanding of the existing situation in the store, including decoration and equipment. Then, through consultation, ask the landlord to carry out basic renovation of the facade room before renting it, such as removing the original scrapped equipment and decoration, carrying out basic repairs on the roof, floor and wall of the store, adding or maintaining water and electricity facilities, or asking the landlord to bear the corresponding expenses and deduct them from the rent. In short, we should try our best to save money. At the same time, you can ask for a deposit exemption through negotiation. The deposits of facade houses in some prime locations are often considerable. Although the money will eventually be returned to you, if you continue to operate, the money will stay there. For entrepreneurs with tight funds, this is also a big "burden". If we talk well, it is entirely possible to unload it. In addition, you can also ask for a delay in paying the rent through negotiation. Try to reduce the initial rent, and then pay according to the standard after the business is on the right track for a period of time to make up the difference in the previous period. As long as you sincerely and reasonably analyze the words to the landlord and actively limit the extension period, some reasonable landlords will agree, which can also reduce a lot of economic burden for the initial stage of entrepreneurship.