On the development direction of property service industry

Panoramic carding of the industrial chain of property service industry: downstream demand determines the development of the industry

Property service refers to the maintenance, conservation and management of houses and supporting facilities and related sites, as well as the activities of maintaining environmental sanitation and related order in related areas. Generally speaking, property services include comprehensive management, maintenance and management of houses and facilities, maintenance of public order, cleaning services, greening management, decoration management services and parking management services.

From the industrial chain structure, the upstream of the property service industry refers to the supply of property resources, including building materials supply, communication and software services and various real estate development. At present, China's property services involve many types of real estate, including public properties such as houses and office buildings. Mid-stream property services include comprehensive property management, public order maintenance, cleaning services, greening management and other forms of services; The downstream of the industrial chain is the object of property services, mainly including owners and households.

In the upstream field, the representative enterprises of building materials suppliers include Oriental Yuhong, Beixin Building Materials, China Building Materials, Conch, Ningxia Building Materials and Weixing New Materials. Representative enterprises of communication and software suppliers include China Telecom, China Mobile, ZTE and Huawei. Representative enterprises of real estate developers include Country Garden, Vanke, Poly, Sunac China, Greenland Holdings, Gemdale and China Resources Land.

In the field of mid-stream property services, from the domestic market, the representative enterprises include Country Garden Service, Evergrande Property, Greentown Service, Elegant Life Service, Poly Property, Sunac Service, Colorful Life, China Shipping Property, Jinke Service, China Resources Vientiane Life, Xincheng Yue Service, Jindi Property and Great Wall Property.

Regional heat map of industrial chain of property service industry: the eastern region is relatively concentrated

The following figure selects the enterprises related to the upstream link of the industrial chain of China property service industry. It can be seen from the distribution that the development of China's property service industry is highly related to the development of regional real estate industry.

From the perspective of regional distribution, in the eastern region where the real estate market is mature and the downstream demand for property services is large, the enterprises in the property service industry are more concentrated and the resources are richer.

From the distribution of representative enterprises, the enterprises related to China's property service industry chain are mainly distributed in areas where the real estate industry is relatively mature. Taking Guangdong as an example, the representative enterprises of real estate development include Country Garden Holdings Limited, Vanke Corporation Limited, Poly Real Estate (Group) Limited, China Resources Land Limited, Gemdale (Group) Limited and Agile Group Holdings Limited; The representative enterprises of property services include Country Garden Life Service Group Co., Ltd., Evergrande Property, Ya Life Smart City Service Co., Ltd., Poly Property Service Co., Ltd., Cai Life Service Group and China Shipping Property Management Co., Ltd.

Business development of representative enterprises in property service industry

At present, the development of China's property service industry shows a trend of large number of enterprises, small scale and market concentration to be improved, among which Country Garden Service, Evergrande Real Estate and Greentown Service are currently in the leading position in China. The business development of representative enterprises in the industrial chain of the property service industry is as follows:

Latest investment and financing trends of representative enterprises in property service industry

Since 20021,the head enterprises in the property service industry have been active in investment and financing, and most of the investment projects are mergers and acquisitions of property service enterprises. The latest investment and financing trends of property service representative enterprises are as follows:

—— For the above data, refer to the Analysis Report on Business Model and Market Investment Strategic Planning of China Property Service Enterprises by Forward-looking Industry Research Institute.