Building the world's leading jewelry culture industry group

Shenzhen Fu Bao Jewelry Co., Ltd. was established on 1989 with a registered capital of 60 million yuan. Is "the world's leading platinum jewelry manufacturer" and "the first platinum jewelry manufacturer in China". Is a large jewelry enterprise specializing in jewelry research and development, production, processing, sales and service, as well as self-operated import and export business. Now it has invested in five-star Baohengda International Hotel, Li Lang International Jewelry Industrial Park and Li Lang Software Park.

The company is headquartered in "Fu Bao Li Lang Jewelry Culture Industrial Park" in Longgang District, with complete supporting facilities and a construction area of 65,438+200,000 square meters. This cultural industrial park is the sub-venue of the 5th, 6th and 7th China International Exposition. After more than 20 years' development, Fu Bao Company has now developed into the most influential top jewelry brand enterprise in China, with more than 500 employees 1.80 R&D employees and total assets exceeding1.200 million yuan.

20 12 China jewelry yearbook

The company has always adhered to the development strategy of "scientific and technological innovation promotes development, and cultural creativity shapes brands". Based on the principle of standard leading, it has increased investment in corporate culture construction and achieved remarkable results in all aspects. The company and its own brand "Baohengda" have been successively recognized as "China Famous Trademark", "National AAA Credit Rating Enterprise", "Guangdong Through Train Key Service Enterprise", "Shenzhen Private Leading Enterprise" and "Shenzhen Independent Innovation Industry Leading Enterprise".

1. Independent innovation, focusing on cultural and creative design, and constantly innovating products, with a number of core patents.

The company has continuously improved its independent innovation ability and established a professional jewelry R&D and design center with an area of over 65,438+0,200 square meters. With more than 1.8 R&D design team, responsible for equipment development, process research, jewelry design, 3D modeling, customized version, carving wax, etc. , and provide one-on-one quality services for partners, customers and jewelry industry, including advanced customization, which has been unanimously recognized and praised by partners.

In recent years, the company has formed a product system with unique cultural ideas by cooperating with universities and increasing cultural creativity, and developed more than 65,438+0,000 products with novel design and high quality every year. In 20 12, we creatively launched a series of happiness-themed products, such as Yue Happiness, Life Password, Fu Baobao, Huahe Culture Gold, etc., which won numerous awards in various jewelry design competitions at home and abroad.

The company owns 9 invention patents, 22 utility models, 43 product designs and 1 copyright. China National Intellectual Property Administration accepted 75 patents. Among them, "Bao Ge inlay" and "yellow platinum jewelry" are original creations of Fu Bao, and technologies such as "welding-free docking of precious metals" improve production efficiency and ensure the color of finished jewelry, which are the core key technologies in the jewelry industry and rank at the international advanced level.

2. Integrity-based and solderless welding are adopted to ensure the purity of finished products and establish a strict quality supervision and inspection system.

All employees of the company have been committed to the quality construction of jewelry, and implemented a strict quality management system in procurement, manufacturing, production, management and marketing. Through cooperation with the National Jewelry Quality Supervision and Inspection Center, * * * established the precious metal testing laboratory of Fu Bao Company, insisting on "ensuring quality and never letting any defective products leave the factory".

After more than three years of scientific and technological research, combined with more than ten years of technical accumulation, the company has no solder joint welding process and does not use any flux powder to ensure that the purity of finished products is in the forefront of the market, laying a solid foundation for Fu Bao to build "China high-purity gold ornaments advocate".

Conduct quality month activities in the company regularly every year, hold various training activities, and train a group of internal auditors. Through strict product quality management, the qualified rate of "Baohengda" jewelry market is guaranteed to be 1 0,000%, and the consumer complaints are zero, and the product quality level is among the best in the same industry.

3. Standard strategy, standard operation process construction, standardization of production management system, and adoption of international standards or advanced foreign standards for products.

20 12 China jewelry yearbook

In terms of the implementation of product standards, the company strictly follows the requirements of the state and industry for standardized management of enterprises, further standardizes the company's existing jewelry production and processing technology, standardizes the operation of enterprises from production to sales, and scientifically manages enterprises, so as to keep the jewelry production of enterprises at the leading level in the world.

The company has successively passed ISO900 1:2008 quality management system certification, ISO 1400 1:2004 environmental management system certification and OHSAS 1800 1 occupational health and safety management system certification. In order to speed up the upgrading of traditional industries and improve product quality and industry competitiveness by standardized means, in 2009, at the initiative of seven leading jewelry enterprises, including Fu Bao Company, the first jewelry standard alliance-the enterprise standard alliance for precious metals and jewelry and jade ornaments (MJSU) was established, and now Fu Bao Company is the secretary-general unit.

Up to now, the company has participated in the formulation of 4 industry standards, 3 local standards in Guangdong Province, 6 declared industry standards, 2 national standards 1, and 2 environmental protection standards declared to Shenzhen Special Economic Zone norms and local standards. Using this platform, Fu Bao Company effectively established its own standardization system, and was rated as "AAA-level standardization good behavior enterprise" in China.

20 12 China jewelry yearbook

4. People-oriented, strengthen training, continuously improve employee welfare, set up a "love fund" and build a harmonious corporate culture.

Over the years, Fu Bao firmly believes that all employees are the core competitiveness of enterprise development, puts forward the management concept of "people-oriented, unity is strength", pays attention to the quality training of employees' professional and technical level and quality management level, improves the quality of life of employees, and adopts the mode of "party-mass cooperation" to carry out colorful enterprise employee activities. Really "value people, cultivate people and unite people", and finally achieve a win-win situation of "enterprises love employees and employees love enterprises".

Through running a school jointly with China Geo University (Wuhan) Jewelry College and other universities, we entrusted domestic professional training institutions to conduct various targeted trainings for employees from time to time, established Fu Bao Internet University and established a set of scientific staff training mechanism. At the end of 20 1 1, it was recognized as a "high-skilled talents training base" to train high-skilled talents for enterprises in the jewelry park. The company set up a "love fund" to help the company's difficult employees and solve the problems of employees' children's difficulty in going to school and finding jobs; In order to ensure the health of employees, all employees are given free physical examinations regularly. In order to ensure employees' production safety, enterprises have classified and graded the safety production standards and formulated effective systems to prevent accidents in production safety. It has been rated as "the first model enterprise in Shenzhen to abide by the labor law" and "the advanced unit in Shenzhen to prevent work-related injuries".

5. Give back to the society, actively participate in public welfare undertakings, inherit jewelry culture, and fulfill corporate social responsibility.

"Individuals originate from enterprises, and enterprises originate from society". Fu Bao Company has not forgotten its social responsibility while becoming bigger and stronger. In line with the concept of "giving back to society", the company has set up a team of volunteers and actively participated in various social welfare undertakings.

The company has donated money to build "Jiangxi Ji 'an Shenfu Hope Primary School", "Chaoyang Goutou Primary School" and "Goutou Highway" and other public welfare projects. The company sponsored more than 30 students of Guangdong Hope Project. On August 20 1 1 year, the newborn whose employees were less than one month was diagnosed as "congenital heart disease". All employees of the company extended a friendly hand and donated more than 200,000 yuan to help them tide over the difficulties and return to a happy life. In June of the same year165438+1October, the 7-year-old daughter of the counter staff of Wuhan Asia Trade Mall of Fu Bao Company was diagnosed as acute leukemia by the hospital, and her life was in danger at any time. Everyone offered their love and donated more than RMB 1 1000 in a short time, which helped the family solve the treatment difficulties in time.

6. Build a new model of "culture+creativity, science and technology, tourism" for jewelry, March into a group and diversified jewelry industry chain, and blow the horn of leading the industry in an all-round way.

After more than 20 years of development, Fu Bao Company has now formed a large-scale jewelry group enterprise with Baohengda jewelry as its core industry, covering property, industrial real estate and other industries, and invested in Fu Bao Jewelry Culture Industrial Park, Li Lang Software Park, Li Lang International Jewelry Park and Baohengda International Hotel.

In the future, we will strengthen the integration of jewelry culture and "creativity+technology", enhance the brand with cultural creativity, and promote development with technological innovation. Establish a long-term talent cooperation mechanism with universities from the aspects of jewelry research and development design, craft production and new material research, and cultivate more outstanding jewelry talents. In the future development of the park, we will continue the development mode of culture+tourism, further improve the supporting facilities of the park, introduce more cultural creativity and scientific and technological innovation enterprises, and build a cultural and creative industrial park; At the same time, through the creation of national 3A and 4A tourist attractions, we will build a comprehensive platform for jewelry sightseeing consumption and cultural transactions, give full play to the jewelry cultural industry chain, and maximize the benefits.

Fu Bao Company takes "building the world's leading jewelry culture industry group" as corporate vision, relies on its main industries, and continues to build a regional brand of deep jewelry with high-quality products, efficient management, strong sales network and thoughtful service, making its own contribution to inheriting Chinese jewelry culture and leading the upgrading and development of jewelry industry.

20 12 China jewelry yearbook