Why did Evergrande, a real estate enterprise, achieve such impressive results under the epidemic inspection?

Why did Evergrande achieve a big performance reversal in this epidemic? There are two main reasons to attract consumers, huge discounts and unconditional return of houses that reassure consumers. According to a set of data released by Evergrande, 58 billion yuan was locked in three days, and the part-time sales staff of its company Hengfangtong Platform exceeded10 million.

That's why we know? COVID-19? During the epidemic, everyone was lying at home making contributions to the country, which also meant that offline stores and sales offices in traditional industries such as real estate enterprises were basically in a state of suspension, but the operating capital demand of real estate enterprises was quite large, so Evergrande completely changed the previous offline sales to online sales, and started the road of selling houses in cloud mode with super preferential efforts. Just like the boss in Xu Jiayin said? The worse the market is, the more it can show Evergrande's skill. .

Here we need to introduce Evergrande's Hengfangtong, which was launched as early as 20 14. Through this platform, everyone can sell houses and recommend buyers to get commissions, which is equivalent to real estate agents. The advantage of this platform is that it can realize cross-regional marketing. During the epidemic, everyone was using this app, VR panoramic house viewing, online house selection, house selling and other services. You can book a house through 5000 and lock it until May 10. The lowest price to buy a house, the right to check out without reason before moving in, attracts everyone to see the house and buy a house. It can be said that Evergrande's promotion strategy this time is to eliminate all kinds of concerns of buyers and place orders if they like.

At present, from the sales performance of real estate enterprises in February, Evergrande is far ahead. However, some netizens said that Evergrande has big preferential activities every year, and this year's momentum is only greater. In addition, the larger discounts are concentrated in the third and fourth lines, and the location also needs to be considered. In any case, Evergrande has indeed made a substantial breakthrough in online sales, which will also lead us to think about the development of traditional industries. In today's era of big data, it is all based on the Internet model. How to realize the connection between traditional industries and the Internet will be the direction for the real economy to make a breakthrough in the future.