Shen Jiawei's entrepreneurial legend

1968 was born in Hong Kong. 1985 graduated from Mingcai Lu No.5 Middle School. 1988 started Greenpeace, sold parallel imports of Dr. Martens and Levi's, and 1997 made the first pot of gold. Greenpeace changed its name to I.T.1999, married Chingmy Yau, and had two daughters after marriage in 2005. From 65438 to 0988, Shen Jiawei and his younger brother operated a clothing store named "Greenpeace" in Xinhe Square, Causeway Bay. Due to the lack of characteristics of the clothes sold, the business in the store was not good at the beginning of the store. The resourceful Shen Jiawei immediately changed his business mode, selling British shoes of Dr Martens and Levi's S50 1 jeans, specializing in the youth market and sponsoring the clothes of stars and disc jockeys. For a while, Dr. Martens became very popular on campus. At that time, many trendy students were proud of wearing Dr. Martens, which contributed to the sale of Dr. Martens and the arrival of Greenpeace in Shenjiawei.

With the support of banks, more and more Greenpeace branches have opened. At the same time, it has also obtained the sales rights of several European and American fashion brands, and the business is getting bigger and bigger.

1997, Shen Jiawei was tested again. At that time, Green Peace, an international environmental organization named Greenpeace in English, accused him of stealing the name. Shen Jiawei decided to rename Greenpeace Fashion Store I.T. (short for Income Team), which means "Money Team". After the appearance of I.T brand, Shen Jiawei adjusted his strategy and began to introduce Japanese brand fashion, entering non-traditional retail areas such as Sha Tin and Tuen Mun, and the number of branches expanded rapidly.

1997 after the financial turmoil, the market was not good, but in 2000, he opened a 10 store in Causeway Bay, Hong Kong, dominating Paterson Street. Because I.T clothing is mainly at the middle price, it is known as the young version of Joyce. In addition to acting as an agent for world-famous brands, a few years ago, he also created his own brand, invited Maggie Cheung, who had no design experience, to be a designer and sponsored clothes for stars, which greatly improved the brand awareness and became a "holy land" for young people's fashion clothes. Seeing the potential of the low-priced clothing market, he successively opened brand clothing stores such as b+ab, 5cm and ETE. The Group has 129 branches in Hong Kong. I.T has 89 branches in mainland China and Taiwan Province Province, and 12 branches. At the same time, Shen Jiawei also cooperated with Yang Zhao, a clothing tycoon known as the "King of Pants" in Hong Kong, and set up a joint venture with Yang Zhao's Rising Sun Enterprise to explore new markets. On March 4th, 2005, I.T Group was officially listed on the Hong Kong Stock Exchange with a market value of HK$ 2 billion.

200 1, gave birth to a daughter (middle), and the Shen family added another daughter, and the family of four was happy. Since he married Chingmy Yau, Shen Jiawei's wealth has climbed all the way, and branches have opened one after another. According to the detailed prospectus of I.T Group, Shen Jiawei and his younger brother originally held 50% of the group's shares, but Shen gave Qiu 25% of his shares and listed Qiu as the company's major shareholder, so Qiu indirectly held 8.4% of the company's shares (25.58 million shares); As far as real estate is concerned, the market value of the Dili Gende Pavilion where Qiu and his wife now live is about 20 million yuan. At present, besides Shen Jiawei and his younger brother, Qiu is also on the list. Clever Chingmy Yau did not forget to save private money while fully assisting her husband. She speculates on real estate through the company she and her sister set up. She bought and sold real estate from 1990 to 1998, and changed hands to earn13.4 million. In addition, she bought the Zhadian Mountain Mansion in her own name and other properties for 2180,000, and her assets have already exceeded 50 million. Coupled with the newly acquired dividend of 6.5438+0.6 million and the stock worth 50 million, the net worth has soared to 1 100 million Hong Kong dollars.