How to write a seven-year work plan for hotel sales?

How to write the annual work plan of hotel sales (1) 1. Formulate the business development plan and management policy of the hotel, formulate the business management objectives of the hotel and guide their implementation.

Since its opening, Shanda Holiday Club has been affected by various factors, and its operating conditions are not optimistic. The development plan and business policy for XX years are formulated around improving business conditions. In XX, it was basically determined that the club should focus on Chinese food, western food and guest rooms, supplemented by clubs, swimming pools and other supporting facilities, and strengthen marketing, refine services and improve products, so as to improve the overall profitability of the hotel as the basic business policy of the hotel.

In 20xx, the original planned income of the club was 37,090,400 yuan, and the actual income was 23,296,500 yuan, with a completion rate of 628,654.38+0%. Excluding the influence of Chinese food income, the club's planned income 16 13.40 yuan, actual income 1648.69 yuan, and the completion rate 102. 19%. Among them, the planned income of western food was 40 1 10,000 yuan, and the actual income was 4,362,900 yuan, with the completion rate of 108.8%. The planned income of the guest room was 1 1.86 million yuan, and it was actually completed 1 1.45 million yuan, with a completion rate of 96.5%.

In order to promote housing and consumption, the club mainly takes the following measures to ensure the sustained growth of its operation:

1. Free swimming activities have been added for housing guests, and a preferential activity of giving a swimming ticket to a business room with a total of five rooms every month has been launched to encourage business companies to book and publicize the newly opened swimming pool.

2. In view of the low pre-sale of houses in late June, breakfast will be given to individuals and enterprises, and the weekend price will be lowered for travel agencies to attract guests.

3. Position the western restaurant as a high-end western restaurant with a strong view of the north, refine the service and strengthen the production. Seize the May Day Golden Week, and adjust the price of western restaurants again from May 1, increase the buffet lunch price to 58 yuan/person, and launch a new afternoon tea plan.

4. The operation of the club failed to reach the target, mainly because the income of Chinese food was far from the plan. In the second half of the year, the food situation in China was extremely pessimistic. At the decision of Sheng Da Co., Ltd., it announced its closure on September 1 1. It means that the club will get rid of the shackles of Chinese food, go into battle lightly, and the goal of turning losses is just around the corner.

5. Guide the formulation and planning of Chinese and Western festivals to achieve the peak of income generation.

Second, preside over the formulation and improvement of hotel rules and regulations, establish and improve the internal organization system, coordinate the relationship between departments, and establish a reasonable and effective internal operation mechanism.

In order to gradually integrate the daily operation of the hotel into a planned, guided, tracked and summarized work management system, effectively combine the planned work with emergency work, and establish clear work objectives, all departments are required to establish a planned work system, and plan and implement all the work according to the planned steps through monthly summary and planning. Establish a monthly work report system, and evaluate the heads of various departments through the completion of the work.

At the beginning of the establishment of the hotel, various systems were not perfect, and the perfection of the system and the establishment of various working procedures had to be completed gradually after a long period of practice. Therefore, the establishment of the system is also a long-term and complicated work. Now this part of the work has been basically completed, and the post procedures and processes of the club have been formulated.

The standardization and institutionalization of hotel management is the foundation of hotel development. Since XX, the hotel management has defined the overall norms and standards of the hotel, and has successively issued relevant procedural and standardized management documents.

In the aspect of target assessment, on the one hand, it is assessed according to the assessment implementation methods that have been issued, on the other hand, it holds the work summary meeting of last month/quarter every month to summarize the actual implementation progress and put forward the problems that need to be solved, so that all the work can be implemented by people, which also serves as the basis for the assessment of various departments.

How to Write the Annual Work Plan of Hotel Sales (Ⅱ) Hotel Marketing Work Plan

First, the establishment of hotel marketing public relations communication network

One of the key tasks this year is to establish a perfect customer file, classify and file the guests according to the key customers who sign the bill, the customers who receive the meeting and the customers with development potential, and record the customer's unit, contact person's name, address, annual consumption amount and discount to the unit in detail.

Establish and maintain business contacts with government agencies, enterprises and institutions, businessmen, celebrities, entrepreneurs and other important customers. In order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, at the end of the year or on major holidays and customers' birthdays,

Send our best wishes to customers through platforms such as telephone and SMS. This year, it is planned to hold a large-scale customer repayment liaison meeting in due course to strengthen emotional communication with customers and listen to their opinions.

Second, blaze new trails and establish a flexible incentive marketing mechanism. Open up the market and win customers

This year, the marketing department will cooperate with the new marketing system of the hotel as a whole, re-formulate and improve the implementation details of the sales work plan and performance appraisal management of the marketing department in 20xx, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel.

To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary.

Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team. Linyi self-help apartment

Third, warm reception and thoughtful service.

Reception groups, conferences and customers should follow up all the time, provide "all-weather" service, pay attention to service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent.

Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

How to write the annual work plan of hotel sales (3) 1. Market environment analysis;

1. Problems in the operation of our store

(1) The target customer base is inaccurate and too narrow.

Generally speaking, the hotel industry in our city is generally in a bad operating condition. As long as there are too many hotels, the supply exceeds the demand, the operating methods are similar, there is no characteristic of their own, or the positioning is too high, which is difficult for consumers to accept. In addition, there are some problems in the service quality of some hotels, which affect consumers' confidence in hotel consumption.

There are also some problems in the operation of our store. Last year's business was not good, so we should reflect on the positioning of the target market. We should fully tap our own advantages and broaden the market. The unreasonable target market positioning of our hotel is the main reason for the poor benefit. Jinqiao District, where our store is located, is a district with low consumption level, and most residents are ordinary employees. Our shop mainly deals in Cantonese cuisine and seafood, and the price is relatively high, which is unacceptable to most residents. But the hardware level and service quality of our store are superior in this respect. We have always positioned the hotel in the middle and high end of the market, facing the middle and high end consumer groups, which is not attractive to the residents in this area.

(2) the news propaganda is not strong enough, which causes a great sensation in the market and the market awareness is small.

Although our store belongs to Jinjie Group (Jinjie Group is a well-known enterprise in our city), the society doesn't know much about our store. When our store opened, we never advertised except for short-term news propaganda, which led to the low popularity of our hotel.

2. Analysis of the surrounding environment

Although the overall consumption level in our district is not high, the location of our store is very distinctive. Our store is located next to 1xx national road, with excellent geographical position and convenient transportation. It is adjacent to several universities, such as business school, institute of technology, school of mechanical and electrical engineering, so there are many vehicles passing by, and floating guests are a potential consumer group. Although college students have no income, they are not low-consumption groups. Business schools alone have more than 10,000 students. If we can provide products suitable for students and attract them to our store at low prices, it will be a huge market.

3. Analysis of competitors

There are no similar hotels around our store, only many small restaurants. Although they don't have the strength to compete with us in business ability, they attract a large number of nearby residents and students with low-grade food. Generally speaking, their business conditions are good. Although our facilities and services are good, due to the market positioning error, the actual operating situation is not ideal, and it is at a disadvantage compared with hotels of the same grade in the market.

How to write the annual work plan of hotel sales (Part IV) Second, establish a flexible incentive marketing mechanism to open up the market and win customers.

This year, the marketing department will cooperate with the overall new marketing system of the hotel, re-formulate and improve the sales task plan and performance appraisal implementation rules of the marketing department in 2008, improve the salary of marketing representatives, and stimulate and mobilize the enthusiasm of marketing personnel. To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Emphasize the spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception and thoughtful service.

Reception groups, conferences, and customers should follow the service all the time, always serve, pay attention to the service image and gfd, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create the best benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

Now, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task, blaze new trails, work hard together and create a new image and new realm of the marketing department.

A, scientific decision-making, Qi Xin, the hotel to achieve four points of performance every year.

According to the requirements of the center, the hotel general manager team made an annual work plan at the beginning of the year, and put forward the overall work idea to guide all the work, that is, strive to achieve three innovative goals and accumulate three advantages in Qixin. The overall thinking determines scientific decision-making and guides the development of all work throughout the year. In addition, with the promotion of certification and evaluation of three certificates in one, as well as the actual operation of various performance activities, especially the strong east wind of the Fourth Plenary Session of the 16th Central Committee in the second half of the year, the hotel general manager team led the managers, supervisors and foremen of all departments, United all the staff, and cooperated with Qixin Qi Xin to make certain contributions to income generation, profit creation, excellence and stability, and achieved considerable results.

1, operating income. The hotel adjusts the sales staff, broadens the sales channels, introduces the room reward, and links the catering performance.

Related business measures have increased operating income. The hotel's annual income is X million yuan, X million yuan more than last year, and the excess rate is x%. Among them, room income is RMB X million, office income is RMB X million, restaurant income is RMB X million, and other income is RMB X million. The average occupancy rate of rooms in the whole year is x%, and the average annual house price is X yuan/room. The occupancy rate and average price of hotel rooms are higher than the average level of four-star hotels in the city.

2. Management creates profits. By paying close attention to management, tapping potential, reducing expenses and rational employment, hotels have reduced labor costs.

Energy cost, material consumption, procurement and warehouse management, etc. Advocate economy and strict control. The annual operating profit of the hotel is X million yuan, and the operating profit rate is x%, increasing by X million yuan and x% respectively compared with last year. Among them, the labor cost is X million yuan, the energy cost is X million yuan, and the material consumption is X million yuan, accounting for x%, x% and x% of the hotel's total revenue respectively. X%, x% and x% lower than the targets set at the beginning of the year respectively.

3. Excellent service. By introducing brand management, the hotel strengthens the training of 20 words such as appearance, smile and greeting in the basic code of conduct of employees, strengthens the on-site supervision and quality inspection of management personnel, gradually improves the window image of reception departments and posts, and continuously improves the quality service level of employees. Therefore, in May this year, the Municipal Tourism Bureau organized an unannounced visit to the annual evaluation of star-rated hotels, and our store only deducted 2 points, and got high marks for its excellent service, ranking among the best hotels in the region. In addition, in the reception service of large-scale events, our sales department, front office, guest room, property, restaurant and other departments or posts all received letters of commendation from the event organizing committee, and all praised that the warm and thoughtful service of hotel staff provided us with the necessary logistics support in our daily life, which enabled us to successfully complete this event.

4. Security creates stability. By making security plans for large-scale events, the hotel has achieved six daily defenses against fire and theft, and almost no accidents have occurred throughout the year. Under the care and guidance of the general manager of the hotel, store-level leaders hold feedback meetings of department managers every day to inform the situation and put forward requirements. The security department arranges cadres and employees to work overtime, patrol frequently and strictly prevent and control. With the cooperation of relevant departments, group prevention and control are carried out to ensure that all activities are foolproof and the hotel is safe and stable. The security class of the hotel security department was also rated as advanced class.

Second, keep pace with the times, promote development and make hotels stand out.

The hotel general manager team took the lead in setting an example, organizing and guiding party member cadres and all employees to seriously study and understand the spirit of the Fourth Plenary Session of the 16th CPC Central Committee. According to the actual situation of hotel operation, management and service, keep pace with the times, improve quality and change ideas. Surviving in the wave of market competition makes the whole hotel field highlight gratifying changes in the second half of the year. Mainly manifested in the positive mental state of cadres and employees. The hotel general manager's general meeting and small meeting repeatedly emphasized that cadres and employees should have a sense of urgency, be self-motivated and cultivate spirit. Hotel management service is not high-tech, and there is no profound knowledge. The key is people's subjective initiative, people's mental state, loyalty and dedication to hotels, and understanding and application of the true meaning of management and service. Store-level leaders also encourage and guide everyone to broaden their horizons, study hard and unite and cooperate by organizing various training exchanges for department managers, supervisors, foremen and employees. In the process of completing hotel management indicators, management objectives and reception tasks, realize your own value and feel the joy of life. Therefore, the phenomenon of mutual shirking and contempt among department managers is less, replaced by mutual information, mutual complementarity and mutual respect; If there are few people on leave and miss the routine security check twice a month and the quality check once a week, they will take the initiative to attend and check carefully. In some large-scale activities, under the example of store-level leaders, department managers lead supervisors, foreman and their employees to work overtime and work hard. Although they are very tired, they always stay in a mental state, which adds luster to the hotel's window image.

How to write the annual work plan of hotel sales (Chapter 5) 1. Establish hotel marketing public relations communication network.

Establish a perfect customer file, classify the customers according to the key customers who sign the bill, the customers who receive the meeting and the customers with development potential, and record the customer's unit, contact person's name, address, annual consumption amount, discounts given to the unit in detail. Market segmentation: subdivide the market share of individual business, online booking, meetings of enterprises and institutions, travel agency teams, individual business and long-term households. Establish and maintain business contacts with government agencies, enterprises and institutions, businessmen, celebrities, entrepreneurs and other important customers. In order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, at the end of the year or major holidays, we will also send blessings to customers through telephone, messaging and other platforms. This year, we plan to hold a 1 large customer appreciation liaison meeting in due course to strengthen emotional communication with customers and listen to their opinions.

2. Pioneering and innovating, establishing a flexible incentive marketing mechanism, exploring the market and winning customers.

This year, the marketing department will cooperate with the new marketing task of the hotel as a whole, re-formulate the perfect sales task plan and performance appraisal management regulations, improve the salary of sales managers, and stimulate and mobilize the enthusiasm of marketing personnel. To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

How to write the annual work plan of hotel sales (6) 1, with warm reception and thoughtful service.

Reception groups, conferences and customers should follow up all the time, provide "all-weather" service, pay attention to service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

2. Do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

3. Close cooperation and active coordination.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

How to write the annual work plan of hotel sales (Chapter VII) According to the work functions of the sales department, we have worked out the working ideas of the marketing department in xx, and now we will make a report to you. 1. Building a hotel sales public relations communication network is one of the key tasks this year. Establish a perfect customer file, sign bills for guests, and receive customers at meetings, which has development potential. ...

In view of the work function of the sales department, we have formulated the working ideas of the marketing department in xx, and now we will make a report to you.

First, establish a hotel sales public relations communication network.

One of the key tasks this year is to establish a perfect customer file, classify the customers according to the key customers who sign the bill, the customers who receive the meeting and the customers with development potential, record the customer's unit, contact person's name, address, annual consumption amount and discounts given to the unit in detail, and establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, in addition to regular and irregular sales visits to customers, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time at the end of the year to strengthen emotional exchanges with customers and listen to their opinions.

Second, blaze new trails and establish a flexible incentive sales mechanism. Open up the market and win customers

This year, the marketing department will cooperate with the new sales system of the hotel as a whole, re-formulate and improve the sales task plan and performance appraisal management implementation rules of the marketing department for xx years, and the sales representatives will keep a work diary. Every working day, they have to complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers, and make a comprehensive assessment of the sales representatives according to the monthly sales task completion and work diary. Supervise sales representatives to win group and individual customers through various means, stabilize old customers and develop new customers, and collect customers' opinions and suggestions in time during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, cooperate and help each other, and create a harmonious and positive work team.

Third, warm reception and thoughtful service.

Reception groups, conferences and customers should follow the whole process, provide "all-weather" service, pay attention to service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Work closely with other departments of the hotel to give full play to the overall marketing vitality of the hotel and create the best benefits according to the needs of guests.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units for hotel work.

In xx years, under the correct leadership of hotel leaders, the sales department will strive to complete the annual sales task, blaze new trails, unite and work hard, and create a new image and new realm of the marketing department.