Architectural decoration business plan

Architectural decoration business plan

If you want to start a business, you must first have a good plan. The following is the business plan of architectural decoration that I recommend to you. I hope you will learn something.

Business Plan for Architectural Decoration 1 Prospect Analysis of Decoration Industry;

With the continuous improvement of people's living standards, people's requirements for rooms are not limited to living, but also beautiful and comfortable, especially after moving into new houses, they often need to transform and decorate the rooms. Due to various conditions and aesthetic restrictions, ordinary people often lack original opinions on the decoration of rooms. So they often turn to specialized decoration companies. Zhuang Jie industry is a profitable industry. After nearly 20 years of continuous growth, the housing construction in China, especially the urban housing construction, has been quite huge. With the improvement of people's living standards and the proposal of housing system reform, the proportion of residential consumption in total consumption has increased rapidly, and people pay more and more attention to the improvement of living environment. The home improvement industry also came into being. Hainan province is a province with developed real estate industry. In recent years, the home improvement industry in various regions has developed rapidly, and all major small and medium-sized cities have begun to show the rapid growth of the home improvement industry. According to the demand of market development, in recent years, the home improvement industry will become a fast-growing industry in Hainan. Various small and medium-sized decoration companies have been set up, so it will be a good time to choose this time to seek development. In short, there is still a lot of room for development in the future, whether it is home improvement or tooling. Decoration industry will always be a highly competitive industry. But fierce competition means a lot of opportunities! At the same time, the decoration industry is the basic industry that people need most. No matter whether the current real estate is depressed or not, there is still a huge market for its customer demand. The key is how to seize the opportunity and create your own. I think as long as there is a good operation management and platform, we can still make a difference in the decoration industry.

Analysis of own situation:

Before setting up a home improvement company, you should make an analysis and understanding of yourself, fully analyze your strengths and weaknesses, and confirm whether you have done the preparatory work before setting up. Now we will explain the following situations:

(A) analysis of their own situation (advantages)

Company strength: Haichuan Yuhuan Decoration has been operating independently for nearly three years before this. At present, the whole process from order taking, design to post-construction has its own mature operation team, which is gradually standardized. At present, many successful representative projects have been done in Hainan province. Through several large and small renovation projects in the past two years, some experience has been initially accumulated. The company's engineering supervisor once worked in a well-known decoration company like Samsung for 7 years, and such management experience has created a little brand effect for our company. After three years of training, the company has accumulated a large number of customer resources, providing a good market space for the company's formal operation in the future.

(B) the current shortcomings:

1. Although there are many representative projects of home improvement, few can be collected as cases. Due to the chaotic work before, these cases have not been systematically collected and there are few for customers to watch.

2. The design strength is obviously insufficient.

3. Brands have little influence on ordinary people, especially real estate.

4, the construction team is not perfect, unstable, the level of good and bad are intermingled, there are too few people who can be independent, and everything has to be done by the engineering supervisor, and no one can replace it.

Analysis of home improvement market and its competitors;

At present, the home improvement market in this province is still very sunny as a whole. With the gradual change of people's consumption consciousness, the deepening of the concept of home improvement design, and the propaganda of TV, Internet and other media, more and more people have changed the mode of buying materials by themselves and finding someone to do it by themselves, and more are cooperating with some decoration companies to adopt the way of contracting materials and light industrial accessories. But at the same time, due to the lack of orderly management in the market, the threshold for establishing a home improvement company is relatively low, and the home improvement market is currently chaotic, with mixed quality and disorderly competition. At present, our province's participation in the home improvement market can be roughly divided into four categories: the first category is qualified large-scale decoration companies, mainly engaged in the decoration of private houses and luxury villas in some high-end residential areas with high engineering cost and large area. The second category is several companies with decoration design qualifications. These companies mainly focus on design renderings and design schemes, and the design fees are relatively high. But because of its great fame, it has won the favor of some high-end owners. The third category is several medium-sized companies that entered the home improvement market earlier. This kind of company is mainly aimed at the owners of mid-range decoration of various properties and the decoration of some small shops. The fourth category is some small companies that have appeared recently. These companies are mainly aimed at low-end owners in the home improvement market, and most of them are cleaning accessories. At present, the fourth category of such small companies has the largest number, and the vicious competition is particularly fierce.

Summary: The pressure of competition mainly comes from some existing large decoration companies and decoration guerrillas. However, as long as we constantly improve quality, price and after-sales service, we still have a lot of room for survival.

Brief introduction of personnel composition and responsibilities:

Because the company has just been established, it doesn't need too many people, but the basic equipment is definitely there;

A designer (responsible for receiving decoration customers; Contract decoration business and facilitate decoration transaction; Complete the decoration design task; Coordinate and interact with engineering supervisor and marketing supervisor to carry out the work. Responsible for the decoration design scheme)

One clerk (responsible for the normal office reception of the company, the printing of normal documents and materials of the company, the reception of personnel recruitment, sending and receiving faxes, answering telephone calls, the attendance records and personnel files of the employees of the company, and the collection and management of various seals and documents and files of the company).

Engineering supervisor (responsible for drawing review and budget check. Make a construction plan. Complete the task of decoration and construction. Coordinate and interact with the design department, customer service department and materials department to carry out the work. Responsible for the quality of decoration engineering. )

Marketing supervisor (responsible for making marketing decisions, policies and systems according to the company's objectives, and tracking the realization of the marketing target plan; Be responsible for brand promotion and integration of internal and external resources of the company; Collect and analyze market information; Market channel maintenance and development, telephone sales, etc. )

A cooperative accountant (responsible for tax return, annual inspection of business license, salary payment, etc.). )

Company operation:

1, open a shop.

Different from other industries, decoration companies pay special attention to the company's "facade", which not only shows the corporate image from one side, but also quietly outputs an idea. The facade of the company is selected in the street pavement in Haikou city or a certain district in the old city. Please modify it after it is suspended.

2. vi design of the company

Company logo, business card, work permit, work clothes, file bags, envelopes, cups and so on are all designed by company designers.

3, the company is equipped with

Buy office desks and chairs, computers, etc. , and formulate the company's specific quotation template and contract template.

4. Company publicity

(1) Community propaganda: Community propaganda is an important part of promoting community marketing, and there are many commonly used forms. The main forms of publicity are: billboards, light boxes, street signs, umbrellas, elevator advertisements, signboards, bulletin boards, community posters, promotional gifts, etc. The characteristics of community publicity are: strong pertinence, many opportunities to get close to the goal, various forms of publicity, lower cost and obvious effect compared with media advertising.

(2) Community activities: Organize community owners to hold some communication and networking activities directly through developers and property management companies, such as: owners' association, tea party, buffet dinner, etc. At the same time, some professional activities are held for community owners, such as: home improvement class, apartment analysis meeting, decoration material introduction meeting, decoration financial lecture, etc. Through these professional activities, professionalism can be improved and the trust of owners can be enhanced. Advantages of holding an event: it will shorten the distance with the target customers, get the opportunity and time to communicate with customers alone, which is conducive to the centralized display of the company's taste, strength, corporate culture and external image. It is easier to gain customers' approval, which is more conducive to promoting the promotion plan and indirectly shielding other competitors. (For reference only)

(3) Telemarketing: Telemarketing is a common marketing method, and the key is to pay attention to the accuracy and authenticity of the owner list. The delivery date should be 1 and 2 months in advance to avoid approaching the delivery date. Most people in the same trade and many suppliers called, and the owner was very angry at that time, causing resentment and complaints. Moreover, telemarketing should be flexibly combined with specific marketing activities, such as inviting owners to participate in the huxing conference and decoration consultation held by us, which will generally not cause owners' resentment and uncooperative. Advantages of telemarketing: Because of the one-on-one communication, direct communication is very flexible, and it is easy to cultivate feelings with customers and gain further recognition. You can also find out the master's temper, some characteristics and preferences through short-term contact and communication. Can occupy a preconceived psychological situation. Precautions for telemarketing: Before telemarketing, you should master the professional characteristics and schedule of customers. The best telemarketing is to face the female owner, and the time must not be long, and it should be controlled at about one minute. Be sure to tell the owner clearly the name of our company, the time and place of the event, the contact information, and the specific receptionist and telephone number. After that, we should establish a perfect telephone return visit registration.

(4) Direct mail sends the company's promotional materials and color pages to the target customers (owners) through direct communication, and can be sent to the owners through mail, e-mail and other media (such as DM newspapers and websites).

(5) There are generally two ways to make a model house on the construction site: one is to negotiate with the developer in the early stage, and on the basis of win-win, carry out all-round packaging of the model house for the main or inferior units of the property. The advantage is mutual benefit and joint sales with developers, which is very active and practical. The second category is the owners who negotiated several typical main units in the residential area before handing over the house, promised to complete the overall decoration for their construction with attractive decoration preferential policies, took the lead in occupying the leading position of residential real estate, used people's herd mentality to complete joint sales, and expanded their popularity and influence. It should be noted that we should focus on packaging, highlight style characteristics in design style, and strictly control quality in construction quality and decoration materials to make it a truly interesting model room. Advantages of the on-site model room: it is practical and intuitive to reflect the overall design and construction strength of the company, easy to quickly dispel some concerns of the owners, easy to gain customers' trust in the project quality, and has a good driving role in customer demonstration in the community. Precautions between model rooms: the model room type must be the main type in the community, and the location of the model room is very important, so as to attract natural passengers and make it more convenient for customers to visit. The production of model rooms must have unique highlights in order to attract customers' attention.

(6) Visiting customers directly in the direct marketing community is also an important marketing method. Listen to the owner's opinions and suggestions face to face, and further convey the company's design concept, brand, strength and construction design strength to customers in all directions. You can communicate in the form of customer information visit sheet, and record some information of customers in communication, such as customer name, gender, age, occupation, specific unit room number, housing area, decoration requirements and so on. Therefore, on the basis of telemarketing, we can further grasp the first-hand information of the owner, thus laying the foundation for the next marketing, and we can also learn about the gap and deficiency between our company and other industries during the visit, so as to strengthen relevant management and improvement in a targeted manner and provide reliable information feedback for future design and construction.

Investment and income of home improvement companies:

Establishing a home improvement company requires a certain amount of capital investment.

1. The business place (office) is about 100 square meter, and the rent is about 8000-65438+ ten thousand yuan, which is equivalent to 6600-8300 yuan of monthly lease.

2. The renovation cost of the business premises is about 60,000 yuan, and the monthly depreciation is about 1666 based on three years.

3. Hardware facilities: the depreciation of 20,000 office desks and chairs is calculated in three years, and the monthly depreciation is about 555; The depreciation of 20,000 computers (calculated by 4 computers) is calculated by 2 years, and the monthly depreciation is about 833; The depreciation of printers, projectors, invoice machines, money detectors, etc. is about 30,000 yuan, and the monthly depreciation is about 1250.

4. The normal office expenses (including water and electricity) are about 3,000 yuan.

5. The purchase and use of vehicles (calculated by one vehicle) is 50,000 yuan, and the monthly depreciation is 833 yuan according to five years.

6. The monthly maintenance of vehicles, gasoline and other miscellaneous expenses is about 3,000 yuan per month.

7. The website establishment, advertising expenses and the implementation of the marketing plan will cost about 20,000-30,000 yuan.

8. Personnel expenses (5 fixed personnel) with a monthly salary of about 25,000.

9. The tax is about 5,000 yuan per month (I have no experience, so I estimate it myself).

Benefits: In the decoration project, the home improvement industry has less demand for social resources, less behind-the-scenes investment and less start-up cost. And every home improvement project is estimated to have a good profit, with a gross profit margin of 25%~30%. Today, many industries have entered the era of meager profit, and the decoration project is undoubtedly a high-profit or even profiteering industry.

1. Expected design income: based on 3 households per month, the design fee for each household is about 3,000 yuan, and the monthly design income is about 10000 yuan. According to the gross profit rate of 80%, you can have a gross profit of 8000 yuan. A year can have a profit of nearly 654.38+million.

2. Home improvement package income: based on 8- 10 households per month, each household is about 80- 10 million, and the actual project payment is about 600,000 per month, which is 7.2 million per year. According to the profit of 20%, you can earn1440,000 a year.

3. Adding the two items together, the net income is 654.38+0.54 million.

4. The annual income is 654.38+0.54 million to 660,000, and the annual net income is about 900,000.

The above calculation is only an estimate, and the general manager will modify it according to the actual accounting.

Building Decoration Business Plan 2 Part 1, Overview

1. Project Name: Excellent Color Design and Image Consulting Studio.

2. Business scope: personal overall image consultation, characteristic clothing design and production, shopping guide specialty in shopping malls and color consultation industry.

3. Project investment: about180,000 yuan.

Four. Venue: About 80m2, 6th Floor, China Plaza, Zhongshan 3rd Road, Guangzhou.

Verb (abbreviation of verb) Project Overview: To provide customers with self-image design (including personal color analysis, dress style guidance, personal makeup guidance, and design and production of characteristic clothing based on color theory), to help unemployed people develop their professional positions, and to provide training guidance for shopping guide specialty and color consultant industry. Meet the spiritual needs of people in civilized metropolises and provide quality services.

6. payback period: about one year.

The second part, market analysis.

This industry has developed vigorously in developed countries and regions in Europe and America. CMB(Color Me beautiful uo), the most authoritative color consulting organization in the world, has branches in more than 30 countries and regions, showing the strong vitality of the color market.

1998, Ms. Yu Ximan, the first color master in China, brought CMB color season theory to China and founded the first color studio in China. After four years of development, Seaman Color Studio has provided a complete set of personal image design guidance for nearly 4,000 people, trained nearly 300 professional color consultants, and become the seed of China color market.

At present, color consultation in China is still in the primary stage, and people have not fully understood the effects brought by the color revolution. Most domestic businesses and enterprises are in a relatively vague and disorderly state in their own color planning, lacking certain advantages in the increasingly fierce international and domestic market competition, which weakens the attractiveness of customers to products. So the color design was quickly pushed away. Not only can many domestic enterprises effectively enhance their brand influence, but also Guangzhou people can enjoy the beautiful social environment brought by the government's three-year reform project, and at the same time they need to enjoy a high-grade and colorful spiritual life.

Therefore, the development of color consultation will be promising. Such as: enterprise product color design, clothing color matching, beauty salon series, color decoration design, etc. More importantly, the shopping guide consulting major in Guangzhou is still vacant. Therefore, we can train unemployed people with employment needs through our own professional knowledge and help develop professional posts, so that the project can solve our own career and promote the employment of laid-off workers while satisfying people's pursuit of high-level spiritual civilization at this stage.

The third part, cost budget

One-time fixed investment:125,000 yuan, of which:

(1) The down payment for the rent is 20,000 yuan.

(2) The decoration cost is 30,000 yuan.

(3) The organization cost is 5000 yuan.

(4) Miscellaneous expenses of 20,000 yuan

(5) The purchase cost of equipment and appliances is 50,000 yuan.

Two, the working capital and raw material reserve fund of 55 thousand yuan.

The fourth part, profitability.

The proportion of consulting services in Mao Lijiao is relatively high, reaching about 50%-60%. However, since color consulting is a new industry, it is estimated that it will provide customers with various preferential services at the initial stage of opening, so the gross profit margin is initially calculated to be 30%-40%. The project is priced separately as follows: the complete design service is 2880 yuan. 500 yuan, a single design guide. If 10- 15 people enter the consultation every day, the number of people consulting every month is about 300-450. After negotiation, it is calculated as 3% of the daily passenger flow of 250 people in China Plaza. Expected:

Operating income: full service 10 person.

10 person *2880=28800 yuan

Single instruction 15 people

15 people *500=7500 yuan

The monthly operating income is 36,300 yuan.

Less: 8,300 yuan for raw materials, etc.

Rent, utilities 12000 yuan

Net profit: 1.6 million yuan

Payback period of investment: 1.8 million/1.6 million = 1.6 months.

The fifth part, market risk prediction.

I. Income risk

At present, although the operation mode of color studio has been successful in Europe, America, Beijing and other cities in China, there will be certain risks in the development of Guangdong. First, Guangdong's consumption capacity and consumption concept have not yet reached the generally required level. Compared with Beijing and Shanghai, the regional culture is quite different. Guangdong people's folk custom has always been to pay more attention to food than clothing, so the success of Beijing does not mean the success of Guangdong. Secondly, because the content of service is abstract, it belongs to intangible goods and embodies intangible assets, and its value is difficult to quantify, so customers need to have a process of understanding and accepting.

Second, technical risks.

Color consultant is a profession that leads the new fashion. With the increasing demand of material culture, technology should be constantly updated and transformed, and comprehensive knowledge should be dabbled to provide services for different demand groups. In order to guard against technical risks, we must improve our work practice, innovate our brand, stand out from the crowd and make our own characteristics. Otherwise, technology lags behind social development and will be eliminated by society.

Three. Managing risk

Because the technical requirements, personnel quality requirements and service level requirements of this industry are relatively high, the management mode must learn from and refer to the system of foreign capital or joint ventures, adopt the management mode of combining Chinese and foreign countries, and reflect economic benefits in the strict management system. In order to prevent management mistakes, we must do a good job in organizational design, improve various rules and regulations, embody the principle of equality of responsibilities and rights, create a good team spirit, give full play to the combat effectiveness of capable personnel, and reduce the number of employees.

Fourth, policy risks.

The 16th National Congress of the Communist Party of China proposed to build a well-off society in an all-round way. After the National Employment Work Conference, the government has successively introduced various preferential policies to promote employment and encourage entrepreneurship. Combined with the comprehensive environmental improvement in Guangzhou, the policy risk of this project will be very low.

The sixth part, the relevant laws and regulations of the industry.

1. Go through relevant business opening procedures with relevant government departments according to relevant laws and regulations: industry and commerce, taxation, fire protection, labor and social security departments.

2. Identify various corresponding contracts according to the Economic Contract Law of the People's Republic of China and the Labor Law.

The seventh part, staffing.

1. The employees employed in this project are mainly unemployed people in this city, with 7 people tentatively. Managers and color consultants 1, color director 1, creative planning 1. 2 color professional knowledge trainers, 2 secretaries and 2 accountants.

Second, the principle of post design: appoint people according to their posts, do their best, not seek the best but the most suitable, and let the joint venturer play the role of joint venture in the joint venture post at the cost of joint venture. Make full use of people's equipment.

The eighth part, its own advantages.

As a new industry, color consultant has advanced thinking and pioneered a new world of Guangzhou color. With his love and persistent pursuit of color design, he made a special trip to Beijing to learn from his teacher and became the first student of Ms. Yu Ximan, a color master in China. I am confident that I can develop my skills through unremitting efforts.

Because I have a strong professional interest in color design, I want to match my personality characteristics with my professional requirements. I have a good character of honesty, enthusiasm and stability, and a strong character of hard work and courage to explore. Have a certain foundation of technical and professional ability to explore and innovate, and have the virtues of being good at communication, friendly and lovely, and easy to accept. So I firmly believe that my efforts will not be in vain, and opportunities are reserved for those who are prepared. The ninth part, environmental and geographical advantages

China Plaza, located in 3rd Road, downtown Guangzhou, is a large multi-functional store with a wide variety of goods, which is suitable for all kinds of consumer groups, especially the characteristic cultural city on the sixth floor, attracting a large number of middle and high-level cultural figures and Chinese and foreign celebrities. Passenger flow and customer requirements are more in line with the demand level, and color consultants are stationed in it, which forms a distinct shadow with the whole layer of characteristic culture. While attracting people's attention, it has played a role in zero-distance contact with target customers. This kind of choice made by the image design industry, which brings high-positioning services to the public and is considered by people to serve rich civilians, is far better than opening this project to locate hotels and office buildings in other cities. This kind of location will lead to self-isolation and insufficient tourists. Therefore, the geographical location of China Plaza is unique.

The ninth part, feasibility analysis.

First, the scope of target customers.

(1) Personal consultation:

1. Mainly aimed at young people around the age of 25-35, hoping to seek direction by changing their image.

A higher level of development will reduce the employment competition of middle-aged laid-off workers.

2. Special industry personnel (insurance, promotion, public relations, program host).

3. People in need (job seekers, college graduates, business leaders).

4. People with a monthly income of more than 3,000 yuan.

(2) Collective negotiation:

1. Senior managers of foreign-funded and joint ventures.

2. Senior managers and public relations companies of large domestic companies and enterprises.

3. Female cadres, medical personnel and teachers in government agencies.

4. The customer base of the clothing store and Gu's beauty center.

Second, establish a professional clothing store based on color theory.

When we provide image consultation for customers, we creatively add a set of best color and model services to the service, which concretizes the abstract service. Open a characteristic clothing store that meets the supporting facilities (chain operation). While increasing economic income, it also provides a large number of jobs for the society.

Third, provide training and guidance for commodity shopping guide specialty and color consulting industry.

We intend to provide systematic and effective professional training for those who are interested in starting a business or engaging in color operation, so that they can master the theories of four seasons colors, styles and styles, customers' color psychology, and the collocation of people and colors, and provide them with help and guidance as much as possible, so that more people can start their own businesses by mastering skills, and constantly improve the quality of the industry, so as to achieve the goal of comprehensively enhancing the overall image of Guangzhou people and promoting re-employment.

Fourth, the characteristics of the project

Combined with the environmental improvement project in Guangzhou, we will introduce new industries, explore new ideas and seek new breakthroughs to meet the people's growing material and cultural needs and spiritual civilization needs. More importantly, it is necessary to improve the competitiveness of enterprise products, commodity brands and individuals in social status by changing their image. Through technology dissemination, we will develop job vacancies, guide more unemployed people to engage in entrepreneurial employment or adjust professional posts by mastering skills, and make society full of harmony.

Therefore, the development prospect of the project is suitable for Guangzhou and even the whole country, with broad demand potential, which can be supported by the government, accepted by the people and welcomed by laid-off workers.

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