How to invest in a crisis? The value of luxury houses is prominent.

Luxury homes have an insurmountable distance for the general public. With its superior geographical position, scarce land resources, aesthetic architectural style and grand space momentum, it shows the wealth and status symbol of its owner. Luxury house is the top work in high-grade residence. The places where the rich gather, that is, the places with dense luxury houses, are mainly distributed in new york, London, Monaco, Tokyo, Hongkong and other major cities in the world. As long as we can create a luxury wave of luxury houses among the people worth hundreds of millions, we will certainly realize the geometric series growth of prices. London, Monaco, new york and Hongkong are among the most expensive luxury cities in the world. Expensive housing prices have become the most ideal "tax haven" for the rich. Because of the low tax rate, free capital flow and being an offshore financial center, these cities can attract a large number of overseas home buyers to invest, and gradually these cities have evolved into international "paradise for the rich". With the increase of wealth density in China, the market position of luxury residential buildings in Shanghai is also rising. According to the research of Jiqiang LaSalle on the luxury residential market in Shanghai, the luxury residential buildings with active transactions in Shanghai are mainly divided into villas and high-rise luxury residential buildings with downtown landscape. Villa market, there are "Tangong", "Shimao Sheshan Manor", "Xijiao Manor" and other top luxury houses with a value of over 100 million. The 18 villa in "Tangong" was sold out last year, and each set was worth over 100 million yuan. There are many successful entrepreneurs among the buyers, such as President of McKinsey China and Chairman of Metersbonwe Bang Wei Bang Wei. Sheshan Manor, a villa covering an area of about 40 mu, recently set a record for the most expensive house in China with a sky-high price of 205 million yuan. Most of these luxury houses are far away from the downtown, enjoying the tranquility of the suburbs, enjoying a villa and a world, and having good privacy. In the high-rise luxury residential market, there are representative top luxury residential buildings such as "No.8 Jinan Road", "Cuihu Tiandi" and "Huafu Tiandi", and the average price is mainly 60,000-65,438+10,000 yuan/square meter. The highest unit price of "No.8 Jinan Road" has reached about 65438+ 10,000 yuan/square meter. The fashionable atmosphere of Xintiandi naturally attracts many celebrities, and Gong Li is one of the first buyers. This kind of luxury house is the biggest investment hotspot in the prime location of the city center or Lujiazui Riverside, or enjoy the modern urban atmosphere, or enjoy the infinite river view of Huangpu River. A large part of high-rise mansions are rented as hotel-style apartments, which are favored by many foreign companies by virtue of their convenient transportation, strong business atmosphere and high-quality service of supporting clubs. The biggest value of luxury investment is not its rental income, but the profit brought by the appreciation of real estate. For example, in 2006, Indonesian Linsan spent 654.38 billion US dollars to buy Xiyuan, No.8 Jinan Road, but when it was transferred to Carlyle for investment two years later, its transaction price was nearly 2 billion yuan. Coincidentally, in 2008, after being held by Ji Hui Capital for two years, "Cuihu Tiandi" Royal Garden was resold to Korean Future Asset Group at a total price of about 900 million yuan, and the price has increased by 50%. Beijing is another big luxury residential area in China. Its traditional luxury residential market is mainly concentrated in Chang 'an Avenue and Chaoyang Plate, and there are top high-rise luxury residential buildings such as Yintai Center, Xinghewan and Xicheng Huafu in the region. Yintai Center, the most expensive mansion in Beijing, has reached the highest unit price of 65438+ 10,000 yuan/square meter, but it is sold out at such a high price. These products have excellent central location advantages and internationally renowned property management, creating the aristocratic style of luxury houses, with an average price of about 50,000-80,000 yuan/square meter. Thanks to the economic effects of the Olympic Games, the Asian Olympic plate in Beijing has also become a major investment hotspot in Beijing, with the Bird's Nest Stadium and the Water Cube as the regional landscape, with a high-quality business environment and the most convenient three-dimensional traffic conditions. "Pangu Grand View" is the masterpiece of the top luxury houses in the region, with 12 sets of sky quadrangles on the top floor, each worth over 100 million yuan. According to Jiqiang LaSalle's long-term concern about the luxury residential market in Shanghai and Beijing, luxury residential buildings will always be the safest investment products in the crisis. 1997 After the financial crisis in Hong Kong's property market, its luxury residential market recovered fastest in the whole property market. In the current financial crisis, the luxury residential market in Manhattan, new york has the smallest decline in the United States. The resilience of the mansion can be seen. However, in today's unpredictable market, in order to achieve the best investment preservation, it is necessary to choose suitable investment projects according to different market characteristics. In Shanghai, luxury villas, high-rise townhouses and old villas in downtown gardens are the three main products with high return on investment, which belong to medium and long-term investment. In Beijing, luxury quadrangles and high-rise townhouses have good investment preservation functions. Among them, investing in old bungalows in Shanghai and quadrangles in Beijing is conducive to preserving the wealth inherited by family businesses. (The author Chen Jiqiang is the managing director of Jiqiang LaSalle Investment Management (China) Co., Ltd.)