Urgent for graduation thesis; The title of the paper is "Talking about the Service Trend of Property Management", and asking God for help.

China's property management service trend in the new century Abstract: As one of the emerging service industries in China, facing the international competition of the same industry in 2 1 century, how to make corresponding self-development and innovation to meet the challenge. Through the analysis of management concept, management strategy and management means, this paper aims to explain the service trend of China property management in the future. Keywords: property management; Management; 2 1 century CI strategy is an important stage for the development, perfection and maturity of China property management industry. At this stage, there will be fierce competition, perfect management and improved service concept. With China's entry into WTO, some internationally renowned property management companies began to look to China, a market with extraordinary development potential. For example, Davis, known as the first Pacific property management company in Asia, has developed its business in China to many large and medium-sized cities such as Beijing, Shanghai, Tianjin and Shenzhen. In addition, "Serving You" in the United States and "Business Years" in Australia have also begun to set foot in the domestic property management industry. In the face of fierce competition, the key for domestic property management enterprises to win in this battlefield without gunpowder smoke lies in the perfection and improvement of management concepts, management strategies and management means. The following is a detailed analysis of these aspects. 1. Pursue the management concept of "customer first, people first" and improve the quality of management services. In the 20th century, property management is no longer just to provide management services, but to solve difficulties for owners and tenants and satisfy them. This is a popular CS strategy in the service industry in recent years, which is worthy of application in the property management industry. The core of CS strategy is to improve customers' satisfaction with enterprise products, services and image. Therefore, management enterprises must first understand the needs of residents and take the initiative to care for them before they can formulate services suitable for their requirements. Only by adhering to the "people-oriented" service concept and constantly innovating the service platform can we win the understanding and support of residents, maintain long-term friendly and cooperative relations and create a good environment for the survival and development of enterprises. Whether customers, developers or property management companies pay more and more attention to service quality, which naturally becomes the core issue related to the development of property management enterprises. Market competition makes the property management industry undergo a transition from experience management to rational management, which requires property management enterprises. On the one hand, we should update the service concept, integrate management into service, serve in management and manage in service. Constantly attract outstanding talents, establish a systematic system of personnel training, learning, further study and further study, and improve the overall quality of personnel. Invest a lot of manpower, material resources and time resources, and carry out systematic and literal standardization from the aspects of business philosophy, development strategy, employee management policy, service mode, various business operation processes and training materials. On the other hand, we should innovate the service concept and optimize the service quality. The market forces property management companies to pay attention to hardware management as well as how to provide customers with quality services and high-level services from the perspective of improving residents' living environment. Treat residents with sincerity, trustworthiness and positive attitude, care for residents, meet residents' needs and continuously improve service quality. Second, implementing the strategy of "scale and collectivization" and realizing the "scale" operation of enterprise scale benefit property management has long been a hot issue in the industry. "Large-scale" management is to make full use of its own resources, maximize the management area and management field (of course, this maximum is not unrestrained, but according to its own actual situation), and scientifically establish its own management costs and management objectives. Of course, the "large-scale" operation of property management enterprises does not mean simply expanding reproduction. As far as the enterprise pursues the maximization of benefits, the "scale" operation also fully considers its input-output ratio, that is, with the increase of investment and the expansion of scale, the benefits generated by its unit increment will increase step by step, which is the real "scale economy benefit" we are pursuing. At present, most property management enterprises are not only small in scale, with few professionals and scattered, so it is difficult to give full play to the group's functions and comprehensive strength, and their development potential is insufficient. How can we change the situation of scattered operations of small property management corps and make the property management industry develop healthily and rapidly? 1. Break through the unfavorable constraints of project management of property management enterprises (1). Corporate culture first, build brand enterprises. Property management enterprises establish and implement corporate culture, unify management concepts, strategic objectives and ethics, and conquer different regional differences with corporate culture as an unchangeable module in property management. Introducing CIS into property management enterprises is an effective way to enhance corporate culture and shape brand enterprises. The introduction of enterprise identification system should pay attention not only to the design of enterprise vision (VI) identification system, but also to the standardization of enterprise behavior identification (BI) and enterprise mental identification system (MI). Different projects with the same brand logo, inspired by the same corporate culture, move towards the same goal-creating brand enterprises, which is the premise of project management of property management enterprises. (2) Implement unified management procedures and service specifications.