Explain the new plan of the Eastern Empire Road Project.

On the afternoon of July 3, 2065438, Shenzhen Huishi Kanglian Investment Management Co., Ltd. and Beijing Oriental Yiran Hotel Management Co., Ltd. held a grand "Youth Couple Theme Hotel Project Launch Conference" in Zhengzhou Zhongzhou Hotel. Senior leaders of Dongfang Yudao International Group, Shenzhen Huishi Kanglian Investment Management Co., Ltd., Beijing Dongfang Yiran Hotel Management Co., Ltd. and Dongfang Yudao branches attended the meeting.

14: 20, the meeting officially started. At the beginning of the meeting, Mr. Yan, Chairman of Dongfang Yudao International Group, gave a welcome speech and extended a warm welcome to everyone. Next, Mr. Wang Liya, Vice President of Shenzhen Huishi Kanglian Investment Management Co., Ltd., introduced the operation background, hotel characteristics and crowd suitability of the project, and made a detailed analysis of the investment income.

Subsequently, Mr. Dong Hongri, President of Oriental Yiran Hotel Management Co., Ltd. elaborated the future planning of the theme hotel. Up to now, two hotels have opened in Zhengzhou, which will be put into trial operation in 10. By then, everyone will be able to experience the theme style of the hotel leading youth, romance and passion.

At the end of the meeting, Mr. Song Tiezhong, deputy director of the Cultural Industry Center of Dongfang Yudao International Group, introduced the warm atmosphere of the meeting to a climax. Participants highly recognized and supported the success of the conference, and placed high hopes on the vigorous development of the "Young Couples Theme Hotel" project. After the meeting, the organizer also prepared a sumptuous dinner for everyone, and the project launch conference ended successfully in a cheerful atmosphere.

Invest in budget hotels or theme hotels?

In the first half of this year, Home Inns and Hanting suffered huge losses one after another, which temporarily shrouded the domestic economy hotel industry in a haze. On the contrary, theme hotels have begun to emerge. Becoming a fragrant bun in the hotel industry has caught many investors off guard, so why can theme hotels achieve relatively good results? According to experts' analysis, one of the main reasons is that it has hit the current general trend of tourism and leisure vacation.

Economy hotels continue to lose money.

In the first half of this year, Jia Ru, the industry leader, has been losing money. This news shocked the economy hotel industry. So, are the profits of other budget hotels also declining? Will the entire hotel industry face a loss situation? There are so many hotels, why should investors invest money in them?

Sun Guowen is a senior consultant of a three-star hotel in Shenzhen. He has been engaged in the hotel industry for more than 20 years, but he is worried about the current industry situation. He said that five years ago, it should be said that it was relatively good, but in the next year or two or even later, it will be very difficult, so the industry is struggling now.

Sun Guowen's hotel is located in Shennan East Road, the most prosperous place in Shenzhen. There are not only high-rise buildings here, but almost every building has a hotel. Strangely, although it is located in the most prosperous area of Shenzhen, the hotel price is surprisingly low. Take the price of their three-star hotel as an example. The retail price of standard rooms is between 240-260 yuan, and the group purchase price is only 120- 130 yuan.

Sun Guowen said, for example, the average number of individual guests in your room can reach more than 75% every year, so the profit is even better. If it's less than 40% or 50%, then your survival is in question.

Sun Guowen said that the daily cost of a 40-square-meter three-star standard room is probably 95 yuan. If the occupancy rate is lower than 60% and the individual guest is lower than 60%, the hotel will definitely lose money. Therefore, 60% occupancy rate has become the profit and loss line of the hotel industry. According to this profit and loss line, the whole industry is losing money at present.

Gao Ge, general manager of mango net Hotel Division, said that according to our data this year, the hotel occupancy rate is around 30%. Like our business hotels and resorts, the occupancy rate is still different, and the overall occupancy rate is around 30%.

Xi Yanping, vice president of China Tourist Hotel Association, said that we have seen that the hotel occupancy rate in many places is not too high, and hotel prices have also dropped, which has greatly weakened the profitability of the industry. This situation should be said to be worrying.

The future survival of budget hotels is a difficult problem.

According to the avant-garde reporter. Com, although budget hotels like Home Inn and Hanting started to suffer huge losses this year, this does not hinder the expansion of budget hotels. Some budget hotels open new stores every day on average. What is the reason?

Ding Song, director of the Tourism and Real Estate Research Center of Shenzhen Development Research Institute, said that if you look on the bright side, if the funds are quickly pressed up, you may gather too much money in a short time, and if you produce too many hotels, it may appear in the next three to five years. Many of these new hotels are difficult to achieve their profit targets, and may even suffer large losses.

It is understood that the economy hotel chain industry is often operated by rented real estate, so the property rent is very critical. The rent of a property with a better location will rise, but the hotel price will not necessarily rise, which is an inevitable trend. At present, the rental cost of a room is about 180 yuan, while the price of a room is only between 150-200 yuan.

Gao Ge, general manager of mango net Hotel Division, said that basically (budget hotels) have been pursuing the number of stores in the past two years, attracting many small and medium-sized hotels to join chain hotels like Home Inns. On the one hand, the whole industry has been overheated to some extent, so the competition among various economy hotel chains is also very fierce.

Sun Guowen said that if the industry is not their own (all), if they now use rented properties for hotels, there may be survival problems in two or three years.

Investors show their talents as theme hotels.

While the budget hotels are expanding, we also see the emergence of high-end star hotels and theme hotels. And in the hotel industry, there are also some well-known real estate developers. So, can high-end hotels and theme hotels make money?

In the context of the overall decline of the industry, theme hotels have been obvious recently. A hotel predecessor once said that a hotel has three elements: "the first is the location, the second is the location, and the third is the location", which shows the importance of the location to the hotel. In the past, due to poor roads, communication barriers and inconvenient transportation, the geographical location of budget hotels was generally suitable for bustling urban areas and famous scenic spots, but now the choice of hotel address should be given new significance. As a theme hotel in the Mainland, Youth is located in a place with beautiful environment and convenient transportation. Because the theme hotel is dominated by boutique rooms, its location is very flexible, and it can invest the least amount of money and get the maximum return.

The iconic and distinctive appearance is one of the characteristics of youth theme hotels. The prominent logo and distinctive architectural style complement each other with the buildings around the city, blending into one, becoming a beautiful landscape of the city, becoming a landmark building of the city, becoming a place passed down by local residents, attracting citizens of different ages to experience. At the same time, with the help of buildings around the city, the cost of external decoration can be greatly saved, and the funds can be invested in the interior decoration of the room, so that customers can experience it.

Hiring internationally renowned interior design experts for interior decoration design is the biggest feature of youth theme hotels, making them the top theme hotels in China. By creating characteristic room service, the designer's ingenuity is highlighted, and in fact, the private environment and every detail of the room are paid attention to, so as to create a veritable "boutique" hotel with unique and elegant decoration and exquisite and warm service.

For the inheritance and development of youth theme hotels, it has the ability to constantly update and improve. In sales management, the annual elimination system will be adopted, that is, a sales statistical file will be established for each theme room, and the rooms with the lowest sales performance will be eliminated every year according to their sales data and the overall operation of the hotel. After strict market research and collection of professional advice, the new theme room will be redesigned and planned. Adapt to the development trend of mass consumption concept and the change of market competition.

With the strong support of Dongfang Yudao Group, the first industrial chain cluster private consortium in China, Youth Hotel will surely become a new force in China theme hotels. At present, Dongfang Yudao Group has begun to push youth hotels from Zhengzhou to major cities in China, so that more people can enjoy the visual, tactile and auditory feast brought by theme hotels and feel different hotel services.

While the traditional hotels in downtown Haikou are worried about the occupancy rate, Zhengzhou's youth theme has attracted people who are ready to stay. After one month of opening, the reservation status has reached 100%. Many citizens said that it is difficult for traditional budget hotels to meet their needs of relaxing and feeling different living environments, so it is a very good decision to choose theme hotels for leisure and entertainment.

Ding Song, director of the Tourism and Real Estate Research Center of Shenzhen Comprehensive Development Research Institute, said, I think the main reason why theme hotels can achieve good results at present is that they have hit the general trend of tourism, leisure and holiday. With the continuous improvement of economic level, people are no longer satisfied with traditional hotels that provide accommodation environment, but need an environment completely different from real life.

Compared with the cold standard room design and layout of traditional hotels, theme hotels pay attention to the embodiment of theme culture, which just corresponds to a certain demand in consumers' minds, which is why so many people choose theme hotels. Yu Xilin, president of China Theme Hotel Cultural Exchange Association, thinks so.

As a fashionable and creative theme hotel, educated youth has inherent advantages in attracting tourists from all walks of life. With the plan to promote the rise of central cities, Zhichunhui will gradually accumulate the management experience of modern theme hotels and will surely become a rising star of the hotel industry in inland cities.

The youth theme hotel designed by Oriental Imperial Road is one of the characteristics of the youth theme hotel. The outstanding logo and distinctive architectural style complement each other with the buildings around the city, and become a beautiful landscape of the city, a landmark building of the city, a place for local residents to inherit, attracting citizens of different ages to experience. At the same time, with the help of buildings around the city, external decoration costs and funds can be greatly saved.

The Youth Theme Hotel designed by Oriental Imperial Road —— Hiring internationally renowned interior design experts for interior decoration design is the biggest feature of the Youth Theme Hotel, which is the top theme hotel in China. By creating characteristic room service, the designer's ingenuity is highlighted, and in fact, the private environment and every detail of the room are paid attention to, so as to create a veritable "boutique" hotel with unique and elegant decoration and exquisite and warm service.

The Youth Theme Hotel designed by Oriental Imperial Road has the ability of continuous renewal and improvement. In sales management, the annual elimination system will be adopted, that is, a sales statistical file will be established for each theme room, and the rooms with the lowest sales performance will be eliminated every year according to their sales data and the overall operation of the hotel. After strict market research and collection of professional advice, the new theme room will be redesigned and planned. Adapt to the development trend of mass consumption concept and the change of market competition.

With the strong support of Dongfang Yudao Group, the first industrial chain cluster private consortium in China, the youth hotel designed by Dongfang Yudao will surely become a new force in China theme hotels. At present, Dongfang Yudao Group has begun to push youth-oriented hotels from Zhengzhou to major cities across the country, so that more people can enjoy the visual, tactile and auditory feast brought by theme hotels and feel different hotel services.

The Youth Theme Hotel in Zhengzhou has attracted citizens and tourists who are ready to settle in, and the booking status has reached 100% one month after its opening.

I found this theme hotel when I was traveling. I am very satisfied with my relaxed mood, mourning for our lost youth and mourning for the wonderful date we missed.