Letian erqu property

After three years' withdrawal from the China market, the development of Lotte is very bad. Because of hurting the feelings of China people, Lotte Korea closed a large number of shopping malls in China. In addition to closing the shopping mall in China, Lotte Korea's market value has also declined seriously because of its damaged image. However, with Lotte Korea's "confrontation" with China, other Korean enterprises have also been boycotted by China consumers, and Lotte Korea has also been strongly resisted by Korean consumers.

1. Lotte Korea closed a large number of shopping malls in China. Before the "confrontation" with China was exposed, the development of Korean Lotte in China market was in full swing. Since 1994 came to China market, Lotte Korea has operated 1 12 shopping malls in China market.

You know, Lotte Korea can still achieve such excellent results in the China market in the face of many competitors, which in itself shows that China consumers have a high recognition of Lotte Korea, but Lotte Korea's subsequent behavior has failed to live up to the trust of China consumers.

After the exposure of Lotte Korea's "confrontation" against China, it was strongly resisted by all China consumers. Under the pressure of public opinion, the profit rate of shopping malls operated by Lotte in China has been declining. Due to the continuous decrease of passenger flow, the shopping malls of Lotte Korea have suffered losses, so in order to reduce the cost pressure, Lotte Korea chose to close most of the shopping malls in China.

We should know that Lotte Korea's efforts in China market for many years will be wasted, but under the pressure of public opinion, Lotte Korea can only make such a choice.

After Lotte Korea "confronted" China for three years, there were only three shopping malls left in China market, which was reduced from 1 12 in the peak period to only three shopping malls. This is enough to show that Lotte Korea was strongly resisted by consumers in China in China market, and it was precisely because of the insistence of consumers in China that Lotte Korea finally paid a painful price for its wrong behavior.

Second, the market value of Lotte Korea Company has fallen sharply. For a multinational company, the rise of the company's market value is very important to the company's development prospects. If the company's market value continues to decline, it shows that there are serious problems in the company's development and operation.

Although Lotte Korea has a global distribution, with the continuous development of China market, the operating conditions of China market have also played a very important role in the development of Lotte Korea. However, after hurting the feelings of China people, the development of Korean Lotte in the China market can be described as losing ground. In this case, the market value of Lotte Korea Company will naturally collapse.

Because Lotte Korea can't make up for the lack of China market no matter how hard it tries, and its current market value can't be compared with its peak state. The embarrassment of Lotte Korea is entirely the result of Lotte Korea's single-handedness.

Although the market value of a company is often affected by many reasons, the decline in the market value of Lotte Korea is naturally caused by the poor development of the China market under the influence of China's increasingly important market position.

It is believed that Lotte Korea will be more and more adversely affected by the development of China market in the future, because after the new development of China market, Lotte Korea will naturally be severely suppressed in China market.

3. The development of Lotte in Korea has been strongly resisted by the Korean people. Because South Korea's economic development is mainly based on exports, the development of Korean enterprises is very dependent on the huge overseas market. As the fastest-growing overseas market, the China market has naturally attracted the attention of many Korean companies. However, after Lotte Korea's "confrontation" with China, other Korean enterprises were also resisted and suppressed to varying degrees. Under such circumstances, the life of Korean enterprises is bound to be somewhat difficult.

In order to overcome the difficulties of enterprise development, many Korean enterprises began to lay off a large number of employees. These laid-off Korean employees blamed all the responsibilities on the "confrontation" between Lotte and China. The behavior of Lotte Korea caused strong dissatisfaction among the Korean people, which led to many setbacks in the development of Lotte Korea.

Although Lotte Korea has made brilliant achievements in the past, it does not mean that Lotte Korea can hurt the feelings of China people at will. After making a serious mistake, Lotte Korea must pay the due price for its behavior.

The behavior of Lotte Korea can be resisted by the Korean people, which shows that Lotte Korea's behavior is very unpopular. In addition, the founder of Lotte Korea keeps sending out negative news, which leads to the growing dissatisfaction of Lotte Korea. Therefore, I think the future development of Lotte Korea will be more and more difficult, because after losing the domestic market and overseas market, the development of Lotte Korea will also reach a bottleneck.

Conclusion In the process of development, any enterprise must focus on the development of the enterprise, and should not focus on hurting the feelings of consumers. If the enterprise does something that hurts the feelings of consumers, the development of the enterprise will inevitably be resisted by consumers.

So I think Lotte Korea must seriously reflect on its behavior after this incident. If we continue to insist on not admitting our mistakes, Lotte Korea will face the fate of bankruptcy. Once a multinational company like Lotte Korea declares bankruptcy, it is difficult to return to its peak.