I want to deliver breakfast in the community and deliver breakfast to my door every day according to the customer's requirements. How to publicize?

The prospect of community breakfast delivery is very good. There is a fixed and long-term customer source, and the distribution work does not need to run around. On the issue of publicity, the following are some of my suggestions, hoping to help the subject.

1. Investigate the group characteristics of community residents: For the elderly community, especially those who don't live with their children, it is more practical to send breakfast home. This is an example. It is very important to make a targeted breakfast mix according to the characteristics of the group.

2. Have a good relationship with the property: the property is equivalent to the general manager of a community. The relationship between the property and the owner is continuous, and the average household will have a certain trust relationship with the property. The recommendation of property is the best means of publicity. Every property has a group of owners. It will be very effective if the property can send you a recommendation and advertisement in the group.

3. Issue coupons: Family members who are worried about breakfast are generally the directors of the residence. They prefer cost-effective products, and delivering breakfast can provide convenience for them. It can be distributed near the entrance of the community, when the off-duty traffic is heavy, such as 3 yuan, the second half price and so on.

4. Establish WeChat group or marketing micro-signal: This is very important, somewhat similar to the practice in WeChat business. It is equivalent to a propaganda base. You can push new dishes and health knowledge every day. Every day, many people can be given red envelopes in the group, and the lucky king can enjoy breakfast for free.