Attributes in trapezoidal shadows

Chengdu Xinchao Media Co., Ltd. asked me for an interview as a sales assistant. What about the positions of people who have worked in it? As the name implies, the position of sales assistant is an auxiliary position, which is of little importance. Mainly responsible for some business reception and business services. I used to be a sales assistant, but I can't feel the same content and working mode in this company.

What is the future development of elevator advertising in trendy media? I don't think the attention of elevator advertisements is very high. Except for high-rise commercial elevators, no one reads them at all. Please adopt it if it helps.

Why can trendy media be loved by so many investors? All the noise in the world is for profit, and all the noise in the world is for profit. Investors who make money will definitely come. Everyone wants a piece of the action when they see the benefits. This is a common phenomenon. Secondly, it should be new media, not trendy media. This company was angry about a complaint this year.

What is the development of TV advertising in trendy media? —— The following data refer to the Analysis Report on Market Foresight and Investment Forecast of China Audiovisual New Media Industry issued by Forward-looking Industry Research Institute.

In recent years, the investment proportion of high-rise buildings in China real estate industry has increased, which has accelerated the demand for elevators. The demand for elevators in China increased from 370,000 in 2065,438+065,438+0 to 940,000 in 2065,438+08. It is estimated that the elevator demand in China in 2026 will be around 1 140000, 5438+0. The incremental space of elevator building framework lies in the growth of domestic elevator demand. Generally speaking, there are two elevators for advertising, excluding the number of elevators that are not suitable for advertising. From 2017 to 2020, the advertising space of building elevators will increase by about 172, 188, 204 and 220 million respectively, with an annual growth rate of 8-9%.

At present, there are about 6.6 million elevators in stock in China. Even Focus Media, which has the largest market, accounts for less than 15% of all elevators in stock. With the development of third-and fourth-tier cities, the population of first-tier cities has returned, and the value of media advertisements in the life circle of third-and fourth-tier cities has increased. In the medium and long term, if 20%-30% elevators are developed, there will be an additional market space of 1000 billion. To sum up, we can see that the elevator media industry in China is in the dividend period!

What is the development of TV advertising in trendy media? Original title: 2065438+2009 China elevator media industry status and development prospect analysis. 5G+AI promotes intelligent and digital development. The next three years will still be the reshuffle period of elevator media.

The ladder media may be the battlefield of the property side in the future. Recently, Zhou, chairman of Chinese Media, a domestic elevator media, pointed out in an interview that the next three years will still be the reshuffle period of elevator media. "There were countless companies in this industry before, but only a few really persisted."

It may not be peers who call the elevator media.

"Destroying you has nothing to do with you", there is a saying in the famous science fiction work "Three-body". Modern society is already an era of "multidimensional competition". It is often not your peers who beat you, but another competitive dimension.

According to the attributes of business circles and crowds, elevator advertisements re-aggregate a large number of discrete flows with the characteristics of high touch and low interference. With the development of ladder media, elevator advertising has become an important part of brand advertising, but new problems have followed. How to alleviate the homogenization problem of ladder media itself? When ladder media is caught in a price war, how should practitioners break the game?

"People often say that it is not this industry that defeats an industry. For the future of ladder media, I think it is neither the battlefield of e-commerce nor the battlefield of the media itself, and it may eventually be the battlefield of property owners. It must not be another focus to defeat Focus. " When asked how to look at the competition of the ladder media track, Zhou said.

A few days ago, China Media held a press conference called "Project Achilles" earlier, saying that if the ladder media industry has stepped into a digital and intelligent era from the past era of "frame+simple electronic screen", then the three-dimensional integrated marketing model built and advocated by China Media is a "leap" to a higher dimension with the empowerment of technologies such as AI and 5G, which is expected to break the homogenization competition in the industry and lead the ladder media into a higher dimension.

Zhou said that the "three-dimensional integrated marketing model" is the core of the "Achilles Plan", and the "up and down connection" advocated is actually rooted in the community, combining upstream property developers with downstream brands and owners, forming a closed-loop flow based on digitalization, precision and efficiency, and finally promoting the formation of intelligent and three-dimensional interconnection channels among properties, customers and owners.

It is reported that Chinese media was established in 2006. At present, it covers 182 core cities, 397,000 buildings, 785,000 elevators and nearly 2130,000 poster spots, providing professional community three-dimensional marketing services for more than 3,000 brands in different industries.

20 19 advertising industry has declined, but the overall development trend of ladder media industry is improving.

According to the forecast of industry companies, the advertising industry in China is expected to decline by 10% in 20 19 years. 20 19 The overall macro situation is more challenging in the uncertain trade war. However, from the current data, although the advertising industry as a whole shows a downward trend, the elevator media (TV/poster) industry still maintains a positive growth trend. In other words, under the background of declining online traffic dividend, elevator media has become a popular track for offline traffic. Even if the advertising industry is developing downward, elevator advertising is still the priority advertising channel for advertisers, and the overall development trend of elevator media industry is improving.

In addition, the rapid development of elevators in China laid the foundation for the development of ladder media industry. According to the public data of China Elevator Association, in 20 18, the whole industry produced 850,000 elevators, an increase of 5% compared with 20 17; According to the data released by the Special Equipment Safety Supervision Bureau of the State Administration of Market Supervision, by the end of 20 18, the total number of registered elevators in China had reached 6,278,300.

In the future, driven by urbanization and aging, the elevator industry in China will usher in a blue ocean market under the requirements of national standards for elevator equipment in construction projects. It is estimated that the number of elevators in China will exceed10 million in 2023. This has laid a solid foundation for the development of ladder media industry, and ladder media enterprises should seize this market opportunity.

2011-statistics and growth of elevator ownership in China in 2023

Data source: compiled by Prospective Industry Research Institute.

The next three years will be a reshuffle period.

Regarding the pattern of the entire ladder media industry, Zhou believes that on the one hand, the ladder media fields such as Focus Media and Chinese Media are using digitalization to empower and upgrade their products; On the other hand, under the special exclusiveness and exclusive objective external factors of the ladder media industry, each family is constantly integrating the upstream and downstream resources of the industry and seeking new industry growth points.

"This industry is particularly simple for everyone, but it is too complicated to operate." She believes that the elevator media has high requirements in operation, which tests the operation team very much. "I see fewer old faces every year, because I have been shuffling cards. I believe that the next three years will still be a reshuffle period, because there were countless companies in this industry before, but only a few really persisted. " Zhou judged.

The capital market also shows great interest in elevator media. Since 20 17, there have been many investment and financing incidents of elevator media-related enterprises in the capital market. In addition to Ali's strategic shareholding in Focus Media, Xinchao Media received an investment of 3 billion yuan, Chinese Media and City Horizon successively launched IPO counseling, and Tie Ying Media, a new entrant, also received an investment of145 million yuan from well-known investment institutions such as Sequoia and IDG.

Chinese media entered the listing counseling period last year, and the person in charge said that Chinese media is making rapid progress on the road of capitalization.

For more data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Advertising Industry issued by Foresight Industry Research Institute.

How about the elevator advertisement of trendy media? The elevator advertisement of trendy media is the same as that of Focus Media. Xinchao Society is an Internet company, and its products are smart phones hanging in elevators. It is impossible to be an internet company from the beginning, and the technology is not fully supported. Our three founders, with two Internet backgrounds and a traditional media background, will gradually develop towards the Internet. Mobile advertising is becoming more and more expensive, and the wave is also wave after wave, and the user's acceptance time is not lasting. But below-the-line, exposure and traffic are all stable. There is a high threshold of human capital offline, which is not easy to enter, but the threshold is high after success. This is a good track worth betting on. Xinchao Media Group is a scientific and technological media innovation enterprise with "traditional media+Internet". By February of 20 19, it has covered 700,000 elevators in 0/00 cities across the country, covering 200 million families every day, and has become the constant choice of 16000 customers. At present, Xinchao Media has raised 6.4 billion yuan. Investors include Baidu, Pang Shengdong, the founder of 2345.com, Gu Jia, the chairman of Gujia Home, Opal Lighting, Fan, the general manager of Yangyuan, and Macalline, the founder of Xinchao Media. The company's valuation exceeds 2 billion US dollars. Xinchao Media is already an Internet unicorn enterprise in the new economic field.

How much is the elevator advertisement of Xinchao Media Company a year? Advertising should be carried out according to your own purpose and budget.

Don't tell the media that advertising is just to reduce prices. Generally, experienced salespeople will ignore your problem for a year. The unit price of advertising is usually very high, but if you put it in a large quantity and the time is reasonable, you will get a reasonable price from the media. At a reasonable price, ask the media to leave a vacancy after the expiration, that is, after the expiration of the advertisement, there is no new advertisement for you. If you cut the bleeding price, it means that the other party will be trendy with people who have (1) goods from other companies and can't give you a penny (175).