Chongqing made of iron, Lifan of flowing water.

Words? |? Zhang Lijuan

In troubled times, the news about Lifan is mostly negative. After all, Lifan is hard to be enchanting, and Lao Yin is hard to be happy.

I was just born in the year when Lifan Industrial (Group) Co., Ltd. was registered. In a blink of an eye, I grew into a big girl in the years, and Lifan sank in the ups and downs of her career.

In June this year, we were still wondering whether Yin, born in 1995, could help grandpa Yin Mingshan salvage the dangerous Lifan, but everything was not satisfactory. At that time, Lifan was heavily in debt and the hull was almost in the water. Not all people are in danger. They can perform legends like Zhao Zilong. Especially when I saw Yin's inexperience, I never stopped worrying about Lifan.

"The car has been parked for a long time and the factory has collapsed." This is what a Lifan worker told CCTV reporters at the end of last year.

The decline has been set, and we are all waiting to see which strong one can take over (acquire) Lifan. After all, it is a pity that an enterprise that once dominated the mountain city went bankrupt and liquidated. Geely, the "taker", is naturally the most suspicious, and there are many reports that Geely will take over. The relevant analysis is well-founded, but Geely has never published it, and the media asked it "uninformed".

This "hot potato" has not given up "getting out of the quagmire". In August this year, Lifan Industrial issued a bankruptcy reorganization announcement to openly recruit and reorganize investors to the market. The stock abbreviation has also been changed to "*ST Lifan" (*ST refers to the warning that domestic listed companies have suffered losses for three consecutive years and have been delisted).

Although the rumor of "bankruptcy" began to spread wildly last year, this kind of "bankruptcy reorganization" is still different from our popular understanding of "bankruptcy liquidation". First, it can bring the dead back to life, and second, there is nothing we can do.

Bankruptcy reorganization can be said to take the initiative to prevent bankruptcy, which means that under the application of all stakeholders, the business restructuring and debt adjustment are carried out for enterprises that may or have bankruptcy reasons but have the hope of maintaining value and regeneration, so as to help debtors get rid of financial difficulties and realize the reconstruction of enterprise value. Popular point is that this operation can add a chance for Lifan to regain its vitality.

In less than a month, the white knight who reorganized Lifan appeared: Chongqing Liangjiang Equity Investment Fund Management Co., Ltd. (hereinafter referred to as Liangjiang Fund) and Geely Maijie Investment Co., Ltd. (hereinafter referred to as Geely Maijie) paid the deposit as consortia and officially began to participate in Lifan's restructuring plan. Among them, there is good luck.

Originally, restructuring would be Lifan's best destination, but this is fate. When it really wants to abandon you, it doesn't even mean to say goodbye. At that time, "Lifan Motorcycle" was transformed into "Lifan Automobile", and Yin Mingshan also changed from "the richest man" to "the first loser". He was once called a "red-topped businessman" in business, but in his later years he was investigated with his wife and children.

10, 14 * ST lifan issued a major risk warning in the evening, and Yin Mingshan, Chen Qiaofeng, Yin Xidi and Yin Suowei, the controlling shareholders and actual controllers of Lifan, were placed on file for investigation by the China Securities Regulatory Commission. The announcement also stated that the company was ruled by the court to accept reorganization, and there was a risk of being declared bankrupt due to the failure of reorganization. Once declared bankrupt, the company will be liquidated, and the company's shares will also face the risk of being terminated from listing.

The news that a family of four was investigated collectively undoubtedly cast a shadow over the reorganization plan. Lifan's current debt risk and legal risk are very high, and whoever takes over Lifan needs to bear the corresponding risks.

However, some market participants believe that the investigation by the CSRC has limited impact on the bankruptcy and reorganization of *ST Lifan. "Investigation" should not cause substantial obstacles to bankruptcy and reorganization, and it can be investigated at the same time as reorganization.

Will enterprise reorganization succeed? Will the territory of Chongqing's automobile industry change? How deep will Geely get involved? Whose hand is it that silently promotes Lifan's reorganization?

It can only be said that in the short term, Lifan's future remains a mystery. There is still great uncertainty in the recruitment of restructuring investors, but what is certain is that Chongqing, as the base camp of Lifan, is not the former Chongqing.

The city on the wheel has changed.

"Don't ask me where I come from, my hometown is far away ..." Sanmao's song "Olive Tree" is widely sung, and her distant hometown is not far away, just in Chongqing, which is also the beginning of visiting Sanmao's former residence. I have been to this city by bike.

Whether you call it Shancheng, Bayuzhou, Yuzhou, Wudu, Du Qiao, Jiangcheng, or even you want to highlight its profound cultural heritage, it is no problem to call it the capital, because it is so "distinctive" in itself. Located in Sichuan basin, surrounded by mountains, the Yangtze River and Jialing River meet here.

In recent years, under the rendering of the Internet and short videos, Chongqing, a city among network celebrities, has unveiled the veil of fog such as "it is difficult for every household to separate", "climbing everywhere when going out" and "hanging feet through the wind and rain". Even if you haven't been there, mention Hongyadong, Jie Fangbei, hot pot, small noodles, and the aerial train passing through the building ... and you will automatically match this strewn at random.

According to statistics, in recent years, Chongqing has always occupied the top spot in the choice of domestic tourist cities. It can be said that almost one in every two China people has been to Chongqing. Some people say that they saw real street life in Chongqing, some people say that they saw the magic of 3D, and some people say that it is a very Cyberpunk city. 10 million tourists, there are tens of millions of Chongqing faces. As far as I know, it is a "100 billion automobile city" and once competed with Changchun for the title of "Detroit, China".

If you think so, there are so many complicated viaducts and steep mountain roads that it is unreasonable not to develop the automobile industry. But to get to the point, the automobile industry has always been a pillar industry in Chongqing, with a unique advantage-superior industrial base. Chongqing is one of the six old industrial bases in China. Machinists have a history of nearly a hundred years. After liberation, Chongqing has become the largest military city and an important industrial base in China, which can be described as the "top stream" of industry at that time.

It is generally believed that the germination of China automobile market began in Santana, but in fact, the growth of Chongqing automobile industry was almost at the same time. 1985, Chongqing Automobile Factory and Isuzu of Japan jointly established Qingling, the first Sino-foreign joint venture in Chongqing, and then Changan Suzuki came out. The first generation of China Xiaobaoto was once a symbol of identity and status.

From 65438 to 0997, Chongqing became a municipality directly under the central government. With the spring breeze of reform and opening up, two years later, Changan began to contact internationally renowned car companies such as GM and Ford to seek joint venture and cooperation opportunities. In April of 200 1 year, Changan and Ford "married" and established Changan Ford. Later, Changan Ford Mazda and Changan Mazda were established one after another. At this point, Changan Automobile, the leading brother in Chongqing's automobile industry map, has almost stabilized the joint venture map.

Unfortunately, people who can't keep up with market changes will eventually be abandoned by the market. The glory of the past only stays in the memory of the past.

In recent years, under the downward pressure of the industry cycle, the output value of the automobile industry has been declining. Once upon a time, Lifan, together with local enterprises such as Dongfeng Xiaokang, Beiqi Yinxiang and Brilliance Xinyuan, held up half the sky of Chongqing motorcycle and automobile industry. Nowadays, Chongqing "Mobang", which is proud of its romantic style, has been silent, Lifan has gone bankrupt and reorganized, Suzuki has been delisted, Yinxiang and Zotye have stopped production, and Chongqing car companies such as Dongfeng Xiaokang and Chai Weiying have also been tottering.

The only "out of the mud but not stained" is Changan Automobile, which emerged from this year's epidemic. Although Changan Automobile has experienced a lot of fluctuations in recent years, Suzuki, the joint venture department, has left, Ford has halved, and its own products are also in the replacement period.

However, it is gratifying that despite the difficulties, Changan is also getting rid of "path dependence", turning its eyes from a corner of the mountain city to "five countries and nine places", insisting on independent research and development, and sparing no effort to tear off low-end labels. UNI-T's popularity in Chang 'an gravity has broken some stereotypes.

Looking back, Chongqing, the automobile city, has changed in the turbulent changes of China automobile market. Lifan is just a microcosm.

The national ban on motorcycles is doomed to the end of Chongqing Mobang; Four-wheelers generally start from the low-end market; Under the tide of consumption upgrading, the whole automobile industry in Chongqing is at stake. Can Geely's entry help Chongqing industry get back on track? And Geely, as the myth of takeover, what is its plot?

What is Geely's intention to enter the game?

Although Geely officially denied it twice in June and August, we finally saw Geely in Lifan's asset restructuring announcement.

If the reorganization is completed, it is likely to be Geely's takeover, not to mention its excellent takeover tradition. Lifan's listed shell resources, production base and qualification, financial license and other resources are Geely's dreams.

It is Geely's own consideration not to admit it now. After all, no final agreement has been reached. In recent months, Lifan's share price has soared for a long time because of its participation in the announcement of the reorganization list, which may bring some pressure to Geely's final bid. Moreover, the debt problem is still under investigation, and the game and balance of some interests will make this capital game more complicated.

It was only a matter of time before Lifan overturned, but Geely's participation made it all interesting. If Geely successfully reorganizes Lifan, enters the southwest and goes into production smoothly, then the automobile map of Chongqing may be rewritten.

Judging from the information available now, such speculation is very likely to become a reality.

From the intensive cooperation between Geely and Chongqing government this year, we can see the clue. In July this year 1, Chongqing Liangjiang New Area officially signed a contract with Geely Holding Group, and the high-end new energy vehicle project, Geely Industrial Internet Headquarters and digital factory project settled in Liangjiang New Area.

According to informed sources, Geely's high-end new energy project in Chongqing may be Polaris, not only CMA architecture, but also Geely's seasky architecture factory is expected to land in Chongqing to promote the transformation and upgrading of local manufacturing industry.

In September, Chongqing Municipal Government and Geely Science and Technology Group signed a comprehensive strategic cooperation framework agreement twice. According to the agreement, * * * will promote the application of Geely Science and Technology Group's new energy exchange mode in Chongqing, and carry out the construction of exchange network. It is understood that Geely's R&D center has settled in Chongqing, and relevant recruitment information can be seen on the Internet.

Such an important cooperation has been smashed on the head of a foreign company one after another. It seems that Geely's plan to set up the first factory in the southwest by restructuring chongqing lifan is also close. What's more, as early as 20 18, Li Shufu publicly stated that he was looking for opportunities to actively prepare for the project to land in Chongqing. Now, isn't a series of facts a true portrayal of Geely stepping up its layout in Chongqing and Southwest China?

Geely will gain more market opportunities, but it will also bear part of Lifan's debts, industrial transformation and upgrading, employment, tax tasks and so on. For the local government, it not only solved the "Lifan" mess, but also ushered in a 100 billion group to promote local economic development.

Of course, it can't be ignored that the arrival of Geely is bound to threaten Changan, a local giant car company. As a central enterprise, Chang 'an is the only one in Chongqing, and has a strong voice and autonomy in the southwest market. Although Geely is an independent giant, its competition with Chang 'an is not dominant, and it is not necessarily who wins or loses in the future.

I don't know whether the cooperation between Chongqing government and Geely also has the idea of balancing Chang 'an, but allowing this close confrontation will definitely help stimulate the vitality of the local automobile market.

Moreover, Major Geely, who participated in the reorganization, is a wholly-owned subsidiary of Geely Science and Technology Group and a technologically innovative enterprise. Obviously, the focus of Geely's restructuring Lifan is not the traditional automobile industry, but more possible space related to travel technology. In the future, Geely's travel ecology will gradually surface.

Of course, this part of speculation is based on Geely's successful restructuring of Lifan. Now, although Lifan officially announced Geely's capital injection, Geely has no official statement at present, which means that the outside world does not know how deeply Geely is involved in Lifan.

Lifan's road to restructuring is still full of ambiguity, but Geely is always in an eye-catching position. All speculation, analysis and judgment revolve around it, even using it to see the whole change of Chongqing automobile map, but holding Lifan's other hand can not be ignored.

Don't ignore the hands behind your back

Lifan Building is about to collapse, and the Chongqing government is actively helping. It is mentioned that the Liangjiang Fund participating in the restructuring plan belongs to the Chongqing Liangjiang New Area Management Committee.

Judging from the cooperation between Geely and Chongqing government, Geely's acquisition of Lifan was also carried out in the rear of Chongqing in all likelihood. In other words, this time, the Chongqing Municipal Government led the restructuring of Lifan.

Although Lifan's financial reports and sales figures in recent years are extremely embarrassing, the government has not given up. As early as last year 10, the Chongqing municipal government convened the local financial office and the creditors of relevant banking institutions to form a debt committee, which has been assisting the company to deal with the debt problem, and also asked all departments not to lend, not to withhold loans, but to keep lending. The local banking insurance regulatory bureau also endorsed it. "Creditors agree that Lifan is a company that can be rescued."

This preference is also a helpless move. Even if we see the situation that Lifan is unable to cope with in recent years and expect Lifan to quit the stage, we should still help Lifan and let Lifan, who is deeply mired in debt, see the hope of "living". Because for the government, Lifan is not just a private enterprise that is responsible for its own profits and losses.

Many car companies such as Changan Group, Changan Ford and SAIC-GM-Wuling are located in Chongqing, and the automobile industry is the first pillar of Chongqing, which is very important for the development of local taxation and employment. As a party to stabilize the overall situation, the government also understands that the quality problems of the automobile industry will lead to "what? All the glory, all the losses "? Situation. If Lifan's flag falls, it will trigger a chain reaction between upstream and downstream enterprises and employment problems.

If Lifan goes bankrupt and is affected by the "domino effect", will those car companies with poor business conditions, such as Feng Chun Xiaokang, Chai Weiying and two-speed cars, also go bankrupt? Behind these car companies in Chongqing are nearly 2,000 auto parts manufacturers and tens of thousands of jobs. If it is not done in time, Chongqing's automobile industry will be on the verge of collapse, and the consequences will be unimaginable.

I think the reason why Chongqing can become a famous automobile city lies in the early planning and layout of the country, and secondly, it can not be separated from the continuous support of the local government. As the main body of innovation and change, it is true that enterprises and entrepreneurs, but the automobile industry is a great cause of the integration of production and city. If Chongqing automobile industry wants to get back on track, it needs the painstaking efforts of Chongqing municipal government to find the right direction and try not to let more "Lifan" appear.

For Lifan, the local government is not so much a benefit as a responsibility. It is the responsibility to improve the level of electrification, intelligence, networking, enjoyment and lightweight of automobile products, realize the kinetic energy conversion of industrial development and develop urban economy.

In order to change the status quo, the Chongqing government has not stopped moving forward. In June last year, automobile wind tunnels (automobile environment wind tunnel and automobile aerodynamics-acoustics wind tunnel) with an investment of 550 million yuan were officially unveiled and put into trial operation in Liangjiang New District of Chongqing. This is the first automobile wind tunnel in the midwest of China. On June 5438+February last year, the intelligent networked automobile test base of China Automotive Research Institute was officially completed. This is the first comprehensive test and evaluation base of intelligent networked automobiles in the western region, which can meet the test specifications and site requirements of future driverless smart cars.

At present, Chongqing's automobile industry will show a trend of low opening and high going in 2020. The estimated annual output is 6,543,800+0,380 vehicles, which is the same as the same period last year. It is estimated that the output value will reach 339 billion yuan, a year-on-year increase of 5%.

Che Tan Jun observed.

In the era of rapid development of China's automobile industry, Lifan failed to keep up with the pace of development, and became a laggard, which triggered a series of butterfly effects, leading to the enterprise being riddled with holes, and its future is still uncertain.

Lifan broke the mast, there is no need to lament too much. But in any case, Geely's reorganization of Lifan also opened the prelude to the merger and reorganization of China brands, giving future generations experience.

There is also the same city duel between Geely and Chang 'an, which is also an inevitable and important step for China auto market in the future. The strong will annex the weak and then confront them, which is also an important path for China to become strong.

Of course, the survival of the fittest is the norm in China auto market, but the Lifan incident also shows us how important the government's actions and wisdom are. It can be described as an ironclad Chongqing government and a mobile Lifan.

This must be a game of chess completed by Lifan, Geely and Chongqing government. The gains and losses will soon be clear.

* The pictures in this article are from the Internet.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.