How does the sea view room in this place sell "cabbage price"? Field visit

1400 yuan/㎡? ! Why did the sea view room here sell for "cabbage price"?

Rushan City belongs to Weihai City, Shandong Province. Located in the hinterland of Qingdao, Weihai and Yantai, it is famous for its sea view rooms all over the country. Recently, however, Rushan has boarded a hot search for "cabbage price" in a sea view room.

What's the price of the sea view room there? CCTV financial reporters came to Rushan for a field visit.

Rushan, Shandong: The average price of new houses is over 10,000, and the second-hand house prices are almost "folded in half"

Walking on the street of Rushan Yintan Tourist Resort, what you see most are the sales centers and real estate agents of various sea view rooms. The reporter learned in many sales centers that the current price of new houses is generally above 7,000 yuan/square meter, and some newly opened properties even exceed 10,000 yuan/square meter.

In contrast, the prices of second-hand houses are far apart, with an average price of only 4,000 yuan/square meter, while some second-hand houses were built earlier, even as low as 2,000 yuan/square meter due to their remote locations.

In addition, the reporter also noticed in the interview that the price difference between the first-hand house and the second-hand house in the same property is also relatively large. In a sales center located in Yinshan, Rushan, the staff introduced that the second phase of the high-rise residential building was delivered on 20 15, and some houses are still unsold.

According to the data of China Real Estate Supermarket Network, the average price of second-hand houses in Rushan City is about 4,300 yuan/square meter, which is more than 65,438 yuan +0.400 yuan per square meter compared with 2,900 yuan in February of 20 14. At present, due to the increase of land acquisition cost and construction cost, the price of new houses is about 7000 yuan per square meter to 10000 yuan, and the price difference between new houses and second-hand houses is quite large.

Yan Yuejin, Dean of Shanghai Yiju Real Estate Research Institute: The continuous investment in the past two years has led to a large number of speculative investments in some properties, and more and more second-hand houses will have a certain impact on the price of second-hand houses.

Jiang Shoufen, deputy director of Weihai Marketing Management Research Center of Shandong University: Because its price growth is still relatively slow, if property buyers invest in real estate for investment purposes, I believe you will be disappointed.

Rushan, Shandong: The sales of new houses are only accepted by individual visitors, and they are turned away.

Although the "cabbage price" of second-hand houses in Rushan is somewhat exaggerated, the disparity between the prices of new houses and second-hand houses there cannot be ignored. So what caused this situation, and what kept the price of new houses in Rushan firm?

In a parking lot of Rushan Yintan Tourist Resort, the reporter saw buses from all over the country, all carrying banners of various real estate companies. This is the house-looking group in the local population.

Organizing "viewing groups" all over the country to place orders is the exclusive secret of the sale of new houses in Yintan. Most of them sell sea-view rooms by means of vacation and pension, and only pay a small amount of money to pay for travel expenses, accommodation and other expenses. Generally, after visiting the main attractions, they will directly pull to their respective sales centers to see the house.

Staff of a sales center in Rushan City, Shandong Province: Generally, there are forty or fifty people on a bus three times a week, and five or six sets can be sold.

Compared with the viewing group, individual travelers are obviously unpopular in the sales offices of some new properties. In several sales centers located in Rushan Yintan, the reporter wanted to see the house as a buyer, but before entering the sales office gate, he was stopped by the staff and told not to accept individual customers.

Over the years, the sales of Rushan Yintan real estate have formed a marketing model of "well water does not interfere with river water". The sales of new houses are mainly based on house-viewing groups all over the country, while the second-hand housing market is mainly based on other individuals and tourists. This is also a reason why the price difference between new and second-hand houses is relatively large.

Staff of a housing agency in Rushan City, Shandong Province: The reason why the new house does not accept individual customers is because individual customers are too mobile.

Staff of a housing agency in Rushan City, Shandong Province: There will be a lot of bus groups on Saturday, and those from other places have just pulled into a new community. Only in this section, you won't know the information of the second-hand house outside Yintan, and the tenant doesn't know the situation.

Rushan, Shandong: The supporting facilities are insufficient, and the demand for sea view rooms exceeds supply.

The reporter learned that more than 95% of the sea view rooms in Rushan Yintan were sold to foreign buyers. After the evacuation of the real estate speculators, the oversupply of the second-hand housing market also caused the price and the price of new houses to seriously derail. In addition, due to the lack of supporting facilities and high vacancy rate, the popularity of local sea view rooms has gradually subsided.

With the arrival of summer, Rushan Silver Beach has also ushered in the season with the largest flow of people. At 8 o'clock in the evening, in the central area of Rushan Yintan Tourism Resort, the reporter saw that there were almost no rooms with lights on in the surrounding communities, and some streets did not even have street lamps.

It is understood that July 893 is the season with the highest occupancy rate in various communities of Rushan Yintan, with the occupancy rate basically reaching 30% to 50%, while the occupancy rate in winter is less than 10%.

Ms. Cao, a Beijing property buyer: The main reason is the slow development. We installed heating in our house, but we never gave it too much heating. We also asked the property, saying that the main reason was the low occupancy rate, but he just didn't send heating.

The reporter saw on the website of Rushan Municipal People's Government that the investment in real estate development in 20 10 was 6.443 billion yuan, an increase of 27.79% over the previous year. From 20 14, the investment in real estate development began to drop sharply. In 20 14, the city's real estate development investment was 3.632 billion yuan, down 52.46% year-on-year. In 20 18, the investment in Rushan real estate development was 2.338 billion yuan. In the interview, the reporter found that many properties have not been liquidated for four or five years, and some are still on sale for ten years.

The insiders believe that although the Rushan municipal government is constantly improving its infrastructure in recent years, as a county-level city, Rushan's real estate market demand is still limited. Many coastal cities in the north take sea view houses and old-age houses as real estate selling points, extending the short-term demand for tourist housing to the whole year. After over-exploitation, supply will exceed demand.

Yan Yuejin, Dean of Shanghai Yiju Real Estate Research Institute: In recent years, some projects along the coast have indeed been overexploited, not only in Rushan, but also in some cities in the north. In the past two years, such demand will face less risks than expected.