Another city is gradually stepping up the regulation of the property market: how big is the impact of Beijing's new regulations on property market sales?

Another city is gradually increasing the regulation of the property market!

On July 8, the Beijing Municipal Commission of Housing and Urban-Rural Development issued the Notice on Further Regulating the Sales Behavior of Newly-built Commercial Housing (hereinafter referred to as the Notice), which is now open to the public for comments.

The "Notice" puts forward the requirements of setting up a delivery model room, publicizing unfavorable factors in a prominent position, and implementing notarization and lottery for hot-selling projects. The "Notice" pointed out that in order to continuously standardize the sales behavior of new commercial housing (including competitive housing, property housing, etc.), relevant requirements were put forward. , the same below), improve the quality of delivery, effectively protect the legitimate rights and interests of buyers, and ensure the stable and healthy development of the city's real estate market.

On the same day, the Xi Housing and Urban-Rural Development Bureau issued the Notice on Establishing the Reference Price Release Mechanism for Second-hand Housing Transactions to promote the information transparency of the second-hand housing market.

Beijing further regulates the sales behavior of new commercial housing.

On July 8, in order to constantly standardize the sales behavior of new commercial housing and effectively protect the legitimate rights and interests of buyers, the Beijing Municipal Commission of Housing and Urban-Rural Development drafted the Notice, which is now open to the public for comments.

The notice consists of five parts: 15 detailed rules. In addition to supplementary provisions, the main contents include four parts: standardizing the setting of delivery model houses, standardizing the sales and promotion of commercial houses, implementing the house quality acceptance system before delivery, and compacting the main responsibility of development enterprises.

The Beijing Municipal Commission of Housing and Urban-Rural Development pointed out that some development enterprises over-decorated the model rooms, over-beautified the real estate display and falsely publicized the surrounding supporting facilities to attract customers when promoting new commercial housing. During the actual delivery, the buyer felt that the goods were not in the right version, which was seriously under-delivered, and the public had great opinions, which were reflected through the hotline 12345, letters and visits channels and news media.

In May of this year, the first batch of 30 residential land in Beijing was sold in a centralized way, and all the plots have defined the minimum standards for future construction, among which 8 plots have also determined high-standard construction plans through bid evaluation. In order to avoid the problems generally reflected by the masses when these projects are listed, the Beijing Municipal Commission of Housing and Urban-Rural Development has studied and drafted the Notice on Further Regulating the Sales Behavior of New Commercial Housing.

The "Notice" is clear in the annex. In case of violation of the provisions of this notice, the municipal and district housing and urban-rural construction departments shall order the development enterprises to make rectification within a time limit, and score according to the Interim Measures for the Dynamic Supervision and Management of the Qualification of Real Estate Development Enterprises in Beijing. During the rectification period, the municipal and district housing and urban-rural construction departments will suspend the online signing of the project. Suspected of false advertising, handed over to the relevant departments for processing.

Pre-sale commercial housing should set up a model room before delivery.

In recent years, owners have found that the construction of houses or residential facilities is inconsistent with the pre-publicity of development enterprises when they formally hand over houses. 20 19,110/0. In October, many media exposed that the owner of a residential area in Changsha, Hunan Province found that the artificial lake in the residential area previously advertised by the development enterprise turned out to be a "plastic artificial lake" painted with blue plastic, which caused widespread concern at that time.

In view of the problem of "the goods are not in the right version", the Notice stipulates that enterprises should list the main materials and equipment in the pre-sale plan according to the decoration standards agreed in the transfer contract; Before the pre-sale of commercial housing, it shall be delivered to the model room in accordance with the clear huxing, area, standards and process settings in the planning drawings and pre-sale plan, and the process model room shall be arranged in the delivery model room.

Regarding the setting of the delivery model room, the Notice clearly requires that the development enterprise should deliver the model room according to the house style, structural size, delivery standard and construction technology set in the construction drawing and pre-sale plan reviewed by the drawing review institution before the pre-sale of commercial housing, and arrange the process model room in the delivery model room. If the project has multiple units, the main units (not less than two) should be set up and delivered to the model room. Delivery of model houses shall not be set in uncompleted residential flats.

At the same time, the notice puts forward the requirements of "three consistences", that is, the decoration standards of model houses should be consistent with the contents listed in the pre-sale plan, with the delivery standards agreed in the purchase contract, and with the actual delivery of the project, and no other decorations and facilities other than the delivery standards should be added. The notice also requires that the model room be kept for three months after the project delivery.

The contents displayed within the scope of the project shall be consistent with the contents permitted by the planning.

In 2020, Jinan, Shandong Province exposed a false propaganda case of a development enterprise.

In an administrative penalty disclosed by the Central District Market Supervision Bureau of Jinan last year, it was mentioned that the developer Jinan Jing Quan Wen Zhuo Real Estate Co., Ltd. made false propaganda on its Greenland International City project and was fined 2 million yuan by the District Market Supervision Bureau. According to CCTV news reports, in the course of its operation, the company falsely publicized the construction scale of the "1,000 mu" project of Greenland International City and built a third-class first-class hospital in the form of website, WeChat official account, WeChat official account program link and printing advertisement.

Screenshot source: Jinan Central District Government Network

In order to curb the false propaganda of development enterprises, the Notice stipulates that when making all kinds of sales publicity materials such as exhibition boards, sand tables, floor books, atlas and APP software, the contents displayed within the project scope should be consistent with the contents of planning permission, and the proportion of buildings, structures, green landscapes and residential roads should be consistent with the general plan of planning permission; The exhibition content outside the project should be consistent with the status quo, and the content under construction should not be displayed. If the planning adjustment and design change affect the display content, the sales promotional materials should be adjusted in time.

At the same time, the Notice strictly controls the sales organization, personnel and behavior. Before the sale of the project, the development enterprise should train the sales staff, including the basic situation of the project, the contents of unfavorable factors, sales policies and regulations, and standardized promotion terms.

The "Notice" clarifies that three types of content should be publicized in a prominent position at the sales site:

1. The internal and external conditions of the project that may have a significant impact on the conclusion of the contract and the determination of the house price, especially the unfavorable factors such as noise, smoke, pollution, radiation, privacy, ventilation, lighting and decoration. The propaganda of unfavorable factors should be accurate and comprehensive.

2. Plans and elevations that have passed the examination by the drawing examination organization.

3 projects with the construction of public rental housing, development enterprises should also explain the distribution of public rental housing, property management division, the use of facilities and equipment, property service quality standards, property charges, etc. , and clearly defined in the previous property service contract and commercial housing sales contract.

In addition, in the sales process, the Notice requires salespeople to wear badges, and online sales should be real names. At the same time, it puts forward the "four no's" of sales staff, that is, no false propaganda, no misleading customers to dispose of occupied public parts, no publicity of public service facilities that have not been built around, and no sales promotion in a tense atmosphere.

Hot items will be notarized and shaken.

The Notice requires that development enterprises should effectively strengthen the organization and management of project sales. If the sales of the project are in good condition (the intended customers of the project are three times more than the approved sales houses), the notarization and lottery method should be adopted to give priority to the sales to families without houses, local residents' families and surrounding units that meet the city's purchase restriction policy. The specific priority purchase order and family conditions are determined by the local housing and urban-rural construction department and specified in the project pre-sale plan.

It is generally believed that notarization lottery can effectively avoid some hot items of "buying is earning", such as extra charges in commercial housing and black-box operations such as inserting "related households".

The Housing and Urban-Rural Development Bureau of Shangyu District in Shaoxing issued a document in April this year, pointing out that the notarization of commodity housing is an open sales method under the guidance of the government. The implementation of the commodity housing notarization lottery can further standardize the real estate market, effectively curb illegal activities such as speculation, overselling, bundling and tying, support the demand for self-occupation, provide a fairer and more transparent buying environment for those who just need to buy houses, and promote the stable and healthy development of the real estate market.

"Notice" also stipulates that when signing a contract, enterprises should show model houses to buyers, introducing materials, techniques, dimensions and other contents; At the same time, inform the unfavorable factors of the project and confirm them in writing by the purchaser; It is required that the publicity materials of the project should be written and the video materials should be kept for future reference; It is clear that the enterprise takes overall responsibility for the overall quality and after-sales service of commercial housing, and should issue a "residential quality guarantee" and a "residential use manual" to the purchaser in line with the contract.

Xi 'an will release the reference price of second-hand housing transactions.

On July 8, in addition to Beijing's announcement to regulate the sales of newly-built commercial housing, the Xi Housing and Construction Bureau went further in the regulation of the property market and issued the Notice on Establishing a Reference Price Release Mechanism for Second-hand Housing Transactions to promote the information transparency of the second-hand housing market.

Specifically, there are four points:

1.Xi Real Estate Transaction Management Center takes residential quarters as a unit, fully refers to the online transaction price and evaluation price of second-hand houses, forms the reference price of second-hand housing transactions through investigation and analysis, and publishes it on online platforms such as official website of Xi Housing and Urban-Rural Development Bureau and WeChat official account.

Second, real estate brokers and real estate sales service personnel are not allowed to speculate on housing prices in the name of "school district housing" and "degree housing", and are not allowed to induce community owners to participate in driving up housing prices.

Third, the relevant institutions involved in all aspects of second-hand housing transactions should take the reference price of second-hand housing transactions as a reference, guide the rational transaction of second-hand housing, and stabilize market expectations.

Four, real estate brokerage agencies, real estate network information publishing platform to conduct self-examination of listed housing, the second-hand housing housing off the shelf inflated prices. The Housing and Construction Bureaus of all districts and the housing and construction departments of all development zones should conduct a comprehensive inspection of the listing of houses in their respective jurisdictions. If they are not implemented in accordance with the regulations, the departments of network information and market supervision will implement joint punishment.

What impact will the release of the reference price of second-hand houses have? As a reference, the reference price of second-hand houses in Shenzhen has achieved remarkable results this year. In May, the price of second-hand houses in Shenzhen decreased by 0. 1% month-on-month, which is the first time that the price of second-hand houses in Shenzhen has decreased since July 20 19.

Yiju Research Institute previously pointed out that the release of the reference price of second-hand housing transactions helps landlords and intermediaries to make rational pricing and is an important guarantee for promoting the stability of the second-hand housing market. Announcing the reference price of second-hand housing transactions will also promote the information disclosure of the second-hand housing market, thus continuously guiding the expected stability of the market, which has a positive effect and is an important guarantee for the long-term mechanism of subsequent real estate.