Who knows the basic situation of Rancho Santa Fe in Shenzhen?

I know this very well. I am in charge of their project operation.

Rancho Santa Fe? Santa Claus? Fe) is a small town in California with a population of less than 5,000, but it is the richest town in the United States. With beautiful scenery and pleasant climate, Rancho Santa Fe, which is far away from the hustle and bustle of the city, has become a paradise in the eyes of the world. Including Microsoft President Bill? Many successful people, including Gates and Sultans Of Brunei, have their own houses in Rancho Santa Fe, USA.

Because California was once a colony of Spain, it started early in the colony, and with the entry of Spanish missionaries, it also brought religious architecture and residents' style here. Its style not only keeps some typical symbols of Spanish architecture, but also adds the heavy and quiet characteristics of religious architecture, and retains the rough lines of architectural modeling, which is simple and elegant.

Rancho Santa Fe is the most representative aristocratic residential area in American housing since 1980s, and it is an outstanding representative of Spanish architecture in California.

Explanation of project naming:

First, we should build Rancho Santa Fe town in China for Shenzhen people. Only with cultural and historical precipitation can we find a foothold in family inheritance through architecture that can withstand scrutiny.

Second: Rancho Santa Fe was designed by the former American team, and its architectural style is similar to that of Rancho Santa Fe. Many building materials are imported and partially customized to ensure the original flavor;

Thirdly, the products belonging to Vanke authentic villa series are called Rancho Santa Fe in the whole country, which increases the popularity of the project brand and the sense of belonging of the owners. Let Rancho Santa Fe become synonymous with identity.

Brief description of logo:

The main body of LOGO is Rancho Santa Fe's English, which has a smooth atmosphere and a strong sense of quality. The flowing gold gives people a noble and luxurious visual sense. With the Chinese case name and attribution, it is easier to convey and spread, and the information dissemination is more comprehensive.

Analysis of project advantages and disadvantages

Advantage analysis:

1, location advantage

Location advantage-located in the central area of Baoan, with outstanding location value and good regional development prospects.

Regional supporting advantages-high starting point planning, commercial, commercial, administrative, cultural and educational, entertainment, sports and health facilities are readily available.

Traffic advantages-Baoan Avenue, Binhai Avenue, Jiang Yan Expressway, Metro 1 Line, Metro Line 5, Metro 1 1 Line, Shenzhen Airport, Dachanwan Wharf and Shenzhen-Hong Kong Western Corridor. The triple transportation system of land, sea and air will build a safe and fast travel.

2. Scarcity advantage

At present, the only low-density pure villa community in Baoan Central District. It is the brightest pearl in the value crown of Baoan Central District (having a piece of land of your own in the central district and enjoying the life with the world).

The number of households in the project is small, only more than 100, and the scarcity is outstanding. (It covers an area of more than 70,000. If it is a high-rise property, it can accommodate about 2,000 households, but only 100 households have been built in this project. )

The architectural styles of Tuscany and Andalusia reappear in the small town of Orange County in the United States, and now the original style is amazing in Baoan Central District.

3. Product advantages

The ground is 3.2 meters higher than the municipal road, which enhances the privacy of the project. The design of the complete separation of people and vehicles reserves enough green space for the ground and provides a very practical gift area for the basement. (The giving rate of basement is 70-90% (excluding garden area), and the giving rate of similar products in the market is about 60%)

Each household is given a private courtyard of 200-300 square meters, and a swimming pool can be set up according to customer's needs.

The large horizontal hall design breaks the traditional living room/dining room layout. Create a more magnificent and generous sense of space; Ecological underground garage with 4 indoor parking spaces per household is rare in Shenzhen; 5 rooms, all designed as suites (similar products only provide 2-3 suites).

The materials used in the project are exquisite and the production technology is exquisite. (The whole basement is poured with reinforced concrete, and the surrounding area is waterproof; The ground of the community is all paved with stones; Bricks are fired in mushroom kilns, each kiln produces 10 square meter, and only 5 square meters are available; Copper wire is hung on the stone and pasted with "glue", which costs 2500 yuan per kilogram. )

4. Brand advantage

The most important project in Vanke Group's development strategy. It is the pioneering work of TOP 1 category, which embodies all the efforts of Vanke to build a boutique mansion and represents the highest level of Vanke's development history.

The planning, design, gardening and indoor and outdoor decoration of this project are all authentic Americans. They have cooperated in America for a long time and know each other well. So the Rancho Santa Fe they created is absolutely original.

Vanke property management is widely used and deeply rooted in people's hearts. On this basis, CB Richard Ellis is hired as the property management company of this project to provide higher-end and more humanized international services for this project.

Basic characteristics of core target customer base:

They are the first generation of rich people who have developed with the city, and their wealth has grown steadily/rapidly;

Have a strong sense of identity with the central area, and have made outstanding contributions to the economic development of Shenzhen, especially Baoan;

Their professional network has been rolled out and the concept of circle has been formed;

They have a strong sense of family, and they are proud that they are the masters of the family;

They have strong appreciation and higher spiritual needs.

The way they reward themselves is to sign their own names and continue to develop where they have contributed; They want to live with their families and enjoy the glory of their families.

Main selling points of refining projects

Xin center family villa

The only low-density pure villa community in Baoan Central District at present.

Overseas, authentic exotic villa

Planning, design and gardens are all created by the original American team.

There are only more than 100 sets, and the scarcity cannot be questioned.

The three-dimensional separation of people and vehicles is more humanized and convenient.

Huxing design is novel, integrated with western life concepts.

High gift rate, improve the added value of the project

Exquisite materials and exquisite workmanship

Brand alliance and grafting to provide better service for customers.