How does the express group promote drainage and operate the community?

Many treasure moms are in charge of fast group sales, because as long as you have a group, one-click sales can earn sideline income. But if you really want to be a fast group for a long time and earn a good income by fast group, then you must seriously study and operate your own community. The following are the problems I often encounter in the operation of the Kuaituan community, and they are also the problems encountered by many other sales leaders. Question 1: What if no one speaks in the group built before? A community has a life cycle. According to official statistics of WeChat, this life cycle is between 6 and 36 months. So it is normal to be active from the beginning to silence later. If the community wants to be a pool, it must be a pool with running water, which keeps losing water and filling water, so that the community will not become a stagnant pool. People lose in the group every day. Even if some people are afraid of trouble and choose not to quit the league, they become inactive and don't say a word. The community is like a pool, constantly losing and being drained by water. Just imagine, if our head doesn't do drainage, it is conceivable that the community will die more and more, and finally it will even become a stagnant pool. Question 2: I don't know how to drain, what should I do? If you start a community from scratch, the first step of drainage can start from friends and relatives around you. Of course, don't just pull people into the group. Identify your target group, tell you the actual benefits and gains after joining the group, and join the group voluntarily. But this is not enough. We need to make good use of online and offline channels to continuously drain the community. 1. Online drainage sucks powder from platforms such as Xiaohongshu, Tik Tok, Xianyu and Zhihu, and cooperates with welfare activities by publishing contents. This method requires a preliminary understanding of the positioning of the platform and the content recommendation mechanism of the platform, setting the drainage path, and long-term layout of the content. @ Yan Hui, I will share the better courses I have seen with you. Second: offline drainage, such as offline physical stores, residential properties, express delivery stations, business districts and so on. Taking advantage of the trust in the physical store and the advantage of retaining people, the head of the team can cooperate with physical rewards, in-store coupons and other ways to drain powder. This method needs to buy prizes, print materials, arrange booths and calculate the effect of activities according to the target population. In fact, the principle of sharing is what you get behind two new ways of playing. What you want doesn't mean you can achieve it directly. You need to find a way to give first. The more energy you give, the wider your influence, the more fans you attract, and the more successful your drainage will be. Nothing can be done overnight. Question 3: How to keep the community active? First: the group should have group rules. Each group leader must establish his own group rules. Prohibit advertising voting, so that customers can keep a good impression on your group. No one likes the advertising group. It is suggested that group rules should be issued once in a while. Everyone can see it every time you send it, which will give you a good impression. Everyone should be careful not to turn their group into a red envelope group, such as giving red envelopes when people come in and encouraging group members to pull new people. It's okay to do this occasionally. In the long run, customers are all for red envelopes, few people place orders, and the head of the team is also thankless. Second, encourage old group friends to share your relatives and friends and trust your old customers, discover activists who are good at chatting and active in the group atmosphere, encourage them to share more in the group, and even pay them to be topic leaders in the group to drive new people to get familiar with the community. Third, in order to have welfare products and remain semi-hungry, it is necessary to regularly supply some welfare products, such as products from 9.9 yuan, which only drain without making money. However, welfare goods cannot be supplied in unlimited quantities, and must be limited, for example, 100, and each person can only fill in one, resulting in a semi-starvation state and not satisfying everyone. Be sure to grasp the degree, inform the customers who can't get it in advance, and make an appointment in advance next time. Fourth, use the membership system of Kuaituan to precipitate users. Kuaituan has a membership system, which manages different levels of members, precipitates users and promotes transactions. After increasing the number of groups, the head of the delegation can establish a VIP group according to his own actual situation, specifically for those customers who often place orders to buy things. In addition to the preferential rights of VIP grade cards, he can also give VIP exclusive benefits according to his own situation to carefully safeguard these loyal customers. Question 4: How to reduce the loss of group members? The premise for customers to place orders is profit and trust. But the most important thing is trust. If it's just for profit, I will place an order with you today, and I may go to someone else's house to place an order tomorrow. Let's see how it works. First, what can be done to establish a good reputation of the head of the delegation? Before helping to promote sales, read the full text of the group link patiently, focusing on important information such as delivery and after-sales. When customers ask questions, they will answer them and handle small things themselves. 2. When selecting products, actively search for product information through the network platform, explore product highlights, try out the experience in advance, and appropriately modify the group link copy of the person in charge of supply according to the attributes of their customers. 3. After helping to sell, face the questions of members, take pains to answer patiently, and face the questions of members, be modest, reproduce emotional intelligence and respond skillfully. 4, timely after-sales, it is best to do it in seconds. If the second doesn't come out, you can change the nickname of WeChat to, for example, someone is on vacation and someone is sick. Second, have personal taste, adhere to the principle of starting a group and be a distinctive team leader. Each group leader has different personality tastes and choices, and the group leader with characteristics is easier to be remembered by members. 2. Resolutely do not sell fake goods. Once there are fakes in the group, it will give people a feeling of suspicion everywhere. Don't think that it will be counterproductive to drain through fakes. If you don't make money, you will lose people's hearts. How to identify fakes? First of all, mark the original order, original model, same venue, same model, same model of stars, motherland edition, high imitation edition, high final edition, label cutting, limited edition in a certain region, H family, G family and so on. It's an industry slang. It's good to understand. In another case, the title and copy of the head of the supply team are authentic, but if the authorization is not obtained, there may be problems. As the head of the sales team, you must keep your eyes open. It is worth noting that the factory goods do not mention any brand-name products, in order to borrow brand awareness as a means to increase sales, not fakes. 3. There is the option of starting a group in the near future. Try not to start a group in the near future and not help. If you really want to travel with a group, you can write the copy of the temporary goods on the main title and highlight it, or sell the products with normal validity, but the price is different, so that customers can choose freely. Third, it's not cheap, only real wool. At the beginning of the establishment of the Youth League, many leaders will open nine 9-pack powder-sucking groups, some of which are real benefits, and some of which are inexpensive goods, which need the eyes of the leaders to identify. The head of the delegation can go to the mainstream e-commerce platform to compare prices. For example, is the product of 9 yuan 9 worth this price? At the beginning, make sure that each regiment doesn't step on thunder, so that you can increase the number of members and overtake in the corner. Once the trust is established, people will no longer doubt whether you want to join your group after you send a group.