Hengda real estate elite training

Now that we see Evergrande's debt 1.95 trillion, we can understand Wang Jianlin's determination to survive with his arm broken.

In 20 17, Wanda suffered a cash flow crisis with a debt of 420.5 billion yuan. Wang Jianlin decisively broke his arm to survive and sold his high-quality assets at a 50% discount. At that time, R&F Real Estate and Sunac China thought they had found a great bargain, but they didn't expect that they now had their own troubles. Evergrande Real Estate, which was in full swing at that time, now defaults on its debts, and it is only a thin line away from bankruptcy. Ginger is still old and spicy. Whenever I recall Wang Jianlin's "broken arm", it is amazing.

According to Wanda's 2020 financial report, Wanda's debt is 287.4 billion, which has dropped to a normal level. After four years of debt reduction of thousands, Wang Jianlin has successfully escaped from danger and returned to China's rich list. Some time ago, Wang Jianlin led a group of Wanda executives to visit FAW Group. It seems that Wang Jianlin will also participate in the new energy car track.

We can face Weilai, Ideality and Tucki, the "three outstanding domestic new energy vehicles", followed by Xiaomi, Huawei, Meituan and other technology companies. Is it appropriate for Wanda to build a car? Did you forget the pain of breaking your arm to survive so soon?

Since the reform and opening up, many elites in the system have chosen to do business in the sea. With the east wind of the times and hard work, a number of outstanding entrepreneurs and business legends have emerged. Especially the real estate industry, such as Yang Guoqiang of Country Garden, Xu Rongmao of Shimao Group and Wang Shi of Vanke Real Estate. Among many real estate tycoons, Wang Jianlin is undoubtedly the most well-known by the public.

1992, retired Wang Jianlin founded Wanda group. Because it set foot in the real estate industry earlier, and just happened to catch up with the dividend period of China's rapid real estate development, Wanda gradually grew into a leading real estate enterprise in China. Wang Jianlin often uses six words to describe Wanda's corporate culture: military, school and enterprise. As a "veteran", Wang Jianlin has always maintained the serious style of soldiers. As long as you don't travel, you will arrive at the company half an hour early every day, and meetings and activities will arrive on time every time. Every day's schedule is full, and you only have seven days off every year.

In 20 13, Wang Jianlin won the position of the richest man in China with a price of 86 billion yuan. Immediately, Wang Jianlin's ambition was exposed, and he began to expand Wanda's commercial map overseas. As long as Wang Jianlin takes a fancy to it, Wanda will always try its best to invest or acquire it.

According to incomplete statistics, during the five years from 20 12 to 20 17, Wanda made more than 20 large-scale investments around the world, involving hotels, movies, sports, entertainment and other fields, with a total amount of more than 245 billion yuan.

At this time, Wang Jianlin, who is in high spirits, is frequently invited to attend various forums and university lectures. At that time, Wang Sicong was called "national husband" and Wang Jianlin was honored as "national father-in-law", and the famous "small goal of earning 1 100 million yuan first" was said at this time.

20 17 with the change of policy direction and financing environment, a series of measures have brought a heavy blow to Wanda. The "deleveraging" of real estate made Wang Jianlin's previous plan to acquire overseas projects cut off. For a time, Wanda's money bag began to be tense, and the huge debt of 420.5 billion was also exposed.

At the beginning, relying on the barbaric expansion route of "high leverage, high debt and high turnover", Wanda achieved great success and ranked first among private enterprises in China for many years. However, once the market heat ebbs and the bank's capital chain is tight, Wanda's business model will be unsustainable.

After a double whammy, Wang Jianlin changed from "the richest man in China" to "the first in China". Even Wang Sicong, who has always been high-profile, was listed as "the person who broke his promise" because of the bankruptcy of his Panda TV, and disappeared from the Internet. When the tree fell, Hai Yin and Chen Ping, two vice presidents of Wanda Group, also left Wang Jianlin at this time. In particular, Wang Jianlin's former comrade-in-arms, Hai Yin, 1993, joined Wanda and went through the process of Wanda from scratch. His departure was a heavy blow to Wang Jianlin.

In the face of the departure of the "right arm", Wang Jianlin also made up his mind to break his arm to survive. Under the command of Wang Jianlin, Wanda began to sell assets in exchange for cash to pay off debts.

1 20 17 In July, Wang Jianlin transferred 77 hotels owned by Wanda to R&F Property at the price of199.06 million yuan. Sunac China acquired 9 1% equity of Wanda's 13 cultural tourism project for 43.844 billion yuan. Two "sky-high price contracts" also made Wang Jianlin ridiculed by netizens as: buying at a high price and selling at a low price made a mess and lost business acumen. But it also allowed Wanda to return 63.75 billion yuan of blood in a short time.

2.20 18 10, 4% of Wanda commercial/kloc-0 was sold by Wang Jianlin to a consortium composed of Tencent, sunac, JD.COM and Suning, and returned 34 billion yuan.

At the end of March 2019, Wang Jianlin transferred 900 million Centennial Life shares to Greenland China at a price of 27180,000 yuan.

At the same time, almost all of Wang Jianlin's overseas assets were cleared and sold. Wang Jianlin learned from a painful experience and changed the original "asset-oriented model" of Wanda Group to "asset-oriented model" to divest the real estate business. Instead of continuing to participate in land acquisition, development and construction. We will authorize "Wanda" brand to be responsible for site selection, design and operation, so as to gain profits and turn it into a business service enterprise with light assets.

After a series of "big sales", in 2020, Wang Jianlin returned to China's rich list with a value of 654.38+02 billion yuan.

In August, 20021,Wang Jianlin took a group of Wanda cronies to Changchun FAW Group for inspection. Does Wang Jianlin intend to build a car? Does Wanda, who has just recovered from injury, have this strength?

1, namely "asset-oriented" mode.

China real estate enterprises have accumulated huge wealth through the mode of "loan, land acquisition, Gai Lou, sales repayment and refinancing", and Wanda is no exception. After Wang Jianlin tasted the sweetness of commercial real estate in 2000, he began to change to the "light assets" model of brand name. It is also under the objective conditions of bank credit crunch on 20 17 that he began to completely transform the "light assets" mode and stopped maintaining his real estate in wanda plaza.

Today, Wang Jianlin's favorite new energy automobile industry still belongs to the heavy asset industry, while Xu Jiayin and Yao Zhenhua, both real estate tycoons, are stuck in the quagmire of building cars. Evergrande's share price dropped from 72 yuan at the beginning of the year to 3.5 yuan. Yao Zhenhua's Baoneng Automobile laid off 70% of its employees, and even broke the social security case of unpaid wages.

2. Competitors are as powerful as clouds.

Building a car is different from building a house, and building a car requires a high investment in research and development. Even Huawei, the leading enterprise in China's science and technology industry, has invested more than 1000 billion in R&D every year, which has not caused much disturbance in the automobile industry, not to mention that a series of Internet giants such as Ali, Tencent, Meituan and Didi have invested more than1000 billion in the layout of driverless car tracks. Lei Jun, the founder of Xiaomi, also said that he would invest 654.38+00 billion US dollars to build a car. Every giant has billions of investments.

Among the new forces to build cars, Weilai Automobile focuses on high-end marketing, Li focuses on large-scale hybrid SUVs, and Huawei focuses on ICT autonomous driving services. What does Wanda focus on?

3. Deviate from the main business

Today, Wanda's most successful business map mainly focuses on big entertainment. For example, Wanda Cinema, Collection, Theme Park, Tourism and other sectors, almost all of these businesses require consumers to enjoy immersive services in one place.

Driverless cars belong to the important terminal of "Internet of Everything" in the field of science and technology, but they have little connection with the existing business of Wanda Wenlv. If you just want to steal the limelight, you can invest in the stocks of Weilai Automobile, Li and Xpeng Motors in the secondary market. Even if Wanda is short of money, it is convenient to move.

Standing on the cusp of the times, many businessmen feel that they are "pigs" in Lei Jun's mouth and can fly, and Wang Jianlin is no exception. But Wang Jianlin seems to forget that just two years ago, he was heavily in debt, his son Wang Sicong was labeled as "Lao Lai", and his wife Lin Ning wanted to sell her jewelry to supplement her cash assets.

Perhaps Wang Jianlin hopes to bring Wanda into the real industry by building cars, or perhaps he is unwilling to cooperate with Dong Mingzhu and Liu to invest in Zhuhai Yinlong. Perhaps building a car is really nothing in Wang Jianlin's heart!

Why not earn 1 100 million first?