Summary of opening activities of shopping malls

Summary of Shopping Mall Opening Activities (5 Selected Articles)

The event ended successfully. I believe you will gain a lot. Let's sum it up. Many people have a headache about how to write a wonderful activity summary. The following is a summary of my shopping mall opening activities (5 selected articles) for reference only. Let's have a look.

Summary of Shopping Mall Opening Activities 1 The opening ceremony of Chinalco Huada Technology Co., Ltd. ended successfully. Generally speaking, the activities of the company's opening ceremony are of great significance, conveying the information of our company's official opening to the outside world, showing our company's image and style, getting further recognition and support from the outside world and the industry, and promoting the company's development. At the same time, the overall effect of the celebration activities is also good. Although there are some minor problems in the process and details of the event, the valuable experience feedback from these problems will provide an important basis for holding large-scale events in the future.

First, the attention of leaders is the premise, strict organization is the guarantee, and unity and cooperation are the key.

Company leaders attached great importance to the opening ceremony. General Manager Luo personally took the lead and set up a preparatory group for the opening ceremony, with Deputy General Manager Liu Qiping as the deputy head. Plan the celebration plan, venue layout, dining place arrangement, etc. General Manager Luo and General Manager Liu personally attended the front-line guidance meeting, which fully reflected the importance attached by the company leaders to this celebration.

According to the instructions of the leaders, we have completed a detailed, scientific and rigorous celebration plan, including the celebration time and place, the list of participants, the celebration schedule, the preparation of celebration documents and materials, and other related matters (registration, accommodation, pick-up, vehicle scheduling, venue layout, meeting personnel composition, etc. ). And arrange the contents of these details for anyone and be responsible for them. And notify each organizer in writing of the whole celebration schedule, so that everyone can understand what they should do. In the process of celebration, the staff at the celebration site give full play to their subjective initiative, start small, observe carefully, be good at grasping the details, and grasp the service needs together with the conference staff. After the celebration, the general manager's office arranges to sort out the celebration materials in time, which is conducive to absorbing the essence of the celebration and facilitating later search and browsing.

Celebration reception is a complicated and tedious work, which requires sincere cooperation and step-by-step implementation of team goals. Everyone takes obeying orders as his own code of conduct. Zeng Jinhui, one of the main leaders of the preparatory group, put the preparatory work first and worked continuously until midnight. Qin Xiang, who is in charge of vehicle arrangement, also touched everyone in the preparatory group and was still concerned about the implementation of vehicles late at night; Everyone in the preparatory group strives to implement every work, obey the organizational arrangements and deal with emergencies. The members of the preparatory group reached a tacit understanding, which reflected the team spirit and the corporate culture of seeking truth from facts and unity, and left a deep impression on the leaders and invited experts attending the meeting.

Secondly, as far as the significance of the opening ceremony is concerned, we have summarized the following opinions:

1. This activity is the first time that our company has conducted such comprehensive and in-depth exchanges with trade associations, chambers of commerce and other organizations. The most important significance of holding this event is to effectively undertake the results of market investment promotion and show them to the outside world; It has greatly promoted the investment promotion of the green energy-saving power station market and paved the way for the subsequent operation of the market.

2. It provides valuable experience for our company to prepare, organize and undertake large-scale commercial activities.

Third, as far as the overall effect of market opening is concerned, we have summarized the following opinions:

1. As far as the influence of this activity is concerned, through in-depth communication with electrolytic aluminum and manganese industry associations and low-carbon fields, a series of forums, seminars, industry conferences and business meetings were organized continuously during the opening period, and green and energy-saving DC power station projects were realized in the industry.

The purpose of rapidly enhancing popularity and expanding market influence has made a good start for the later operation of the market.

2. As far as the achievements in personnel transfer, organization and coordination of various departments within the company are concerned, it is a practice and breakthrough for the company to clarify the responsibilities of all personnel in each department, mobilize the work enthusiasm of all employees and give full play to the subjective initiative of all employees to participate in the organization and preparation of activities.

Summary of Shopping Mall Opening Activities 2 Jiangsu xx Liquor Co., Ltd. held its opening ceremony at xx Kunshan flagship store,No. xx xx Road, Kunshan City, on March 20th, February1year.

The theme of this activity is "xxxx Wine Classic", which will enhance the market awareness of xxxx brand, enhance the centripetal force of employees, enhance the multi-sectoral cooperation ability between the head office and branches, and highlight the good start of xx wine industry directly facing the market.

I. Self-evaluation of activities

Generally speaking, our opening ceremony was successful at all stages, and the reasons for success are summarized as follows:

1, which is well prepared.

We cooperated with many departments to coordinate the relevant work plans and staffing, and achieved comprehensive planning and adequate preparation, which also became the prerequisite for the success of this event.

2. Close cooperation

The active assistance and efforts of all departments ensured the smooth completion of the activities. All the staff who participated in the activity and the functional departments who cooperated with the activity actively cooperated to make the activity easier.

Second, behind the success, we thought about our own shortcomings.

The existing data of 1 and xxxx are insufficient. Because there are very few filing materials about xxXX in XX liquor industry, the material preparation for the event failed to reach the best posture. The collection of "xxxx" data will be the focus of the later work of xx wine industry.

2. Lack of foresight. In the preparation of the activity, we failed to make adequate plans for the special circumstances that may occur in each link, which led to the hasty progress of the activity.

3. The connection between xx and XX planning. Although we are trying our best to cooperate, due to the essential differences of products and the new employees' ignorance of products, we are not prepared enough for the scarcity of information in the preliminary preparation.

4. Time control. In the preparatory work, the corresponding work items were not reached as scheduled for some time.

Third, the significance and results of the activity

1, small investment and great effect. Although the venue and capital investment of this activity are limited, many guests present at the event have promoted the activity to a higher level, which fully reflects the strength and resources of the group company.

2. This activity can be regarded as a good start for xx wine industry to enter the liquor market, covering the surrounding cities from Kunshan, and letting the audience know about xx wine industry and xxxx from point to point.

3. The whole process of this activity has been analyzed and rehearsed many times in the early stage, which makes all the links in the activity go smoothly, achieve a complete success and achieve the expected purpose.

4. This activity also fully exercised the cooperation ability of all colleagues in xx Liquor Industry and the mutual cooperation with various departments of the group company.

We completed the opening ceremony with great significance at low cost and high quality.

Summary of shopping mall opening activities 3 Jiyang Sub-branch has been open for more than two months. Over the past two months, the development of Jiyang Sub-branch is obvious to all, and with the joint efforts of everyone, it has achieved good results:

1. Jiyang successfully opened, which was well received by leaders at all levels and all walks of life.

2. Having been in business for more than two months, the deposit has reached10 million without any excessive publicity, and the number of accounts opened is increasing. According to this growth rate, it is not a problem for personal savings deposits to reach 70 million or 80 million after one year, and it is not a problem for all deposits to reach 200 million after opening on New Year's Day.

3. Our excellent service has won the unanimous praise of Jiyang people, and also brought a lot of pressure to other banks. The poor service of other banks is famous in Jiyang. The standing service and other services brought by ICBC after its return to Jiyang have made the people of Jiyang very satisfied. I think many customers are attracted by our good service.

As a new team, we all work in a new environment and pay close attention to internal control. There are no major problems in internal control, and our work has started smoothly.

Of course, there have been such and such problems at work:

1. Not careful at work. Everyone is very careful when going to work and doing business normally, that is, when everyone relaxes after business hours, there will be a blind spot and carelessness. As we said at the meeting yesterday, we won't close the door after work.

2. The promotion and marketing of products are not in place. For example, financial management, when I was in Jinan, I felt that financial management was very easy to sell. It may be that Jiyang people came into contact with financial management late and didn't know enough. There are not enough people to buy it now. Many people don't know what wealth management products and fund products we have, nor do they know that we have such flexible wealth management products as Tong Ling Express.

Next steps:

1. Continue to maintain a good momentum, do a good job in customer service, and win the trust and support of customers with high professional level and good service. Jiyang people are easy to satisfy. As long as you do a good job of three-tone service and a little smile, you will certainly be able to grasp the hearts of Jiyang people.

2. Continue to strengthen internal control, constantly improve their own business level, and nip in the bud. Comrades who have just returned should learn more from veteran comrades, be familiar with business processes, and strive to be double-zero tellers.

3. Strengthen product promotion and marketing, make full use of all resources to promote our products to customers who have been doing business in time, instill our service concept, and subtly retain customers' hearts. Be sure to communicate with customers more in your daily work.

Prospects for the future development of Jiyang Sub-branch;

1. Continue to maintain a good growth momentum, with deposits exceeding 100 million and card issuance exceeding 10,000 as soon as possible.

2. Strive to return to the business level before being pulled out 10 years ago within three years, and strive to pay salaries to several large units.

3. The public business will be carried out smoothly next year, and the enterprises in the development zone will strive for half.

4. Win the love and trust of Jiyang people as soon as possible, so that Jiyang people are willing to start a business in our bank.

Summary of Shopping Mall Opening Activities 4 With the concerted efforts of everyone in Qi Xin and a little hasty preparation, the new store xxx finally opened smoothly on X day. Although there will be some minor problems in the opening process, the valuable experience feedback from these problems is an important foundation for opening new stores and holding large-scale activities in the future. As far as the overall effect of the opening stage is concerned, I have summarized the following opinions:

1, advantages

(1) During the opening period, the venue atmosphere is good, and the decoration in the store will also give people a feeling of being tall. The addition of the band is the icing on the cake, attracting many customers, thus increasing the rate of entering the store;

(2) The SKU of goods is sufficient in depth and thickness, which improves the selectivity to customers and attracts people's attention;

(3) The opening activities are also relatively strong, laying a foundation for attracting VIP customers. In addition, for key VIP customers when the new store opens in the later period, some more meaningful gifts can be prepared, such as brand-specific cups or other commemorative gifts. At the same time, in order to improve the try-on rate and further promote the transaction rate, in addition to flowers, the gifts sent immediately after entering the store can also be 1-3 yuan's key chain, post-it notes and trinkets, which is very conducive to the promotion and achievement of performance. Of course, these are also best reflected in POP.

2. Disadvantages

(1) The publicity in the early stage was slightly insufficient. In fact, most customers in xx don't know what xx brand does. Only two shoe stores, Dadong and Aokang, can learn from the second floor of the shopping mall that some customers still prefer low-end brands, and more than 80% people will ask what it sells when distributing leaflets. Where is it? So if you hand out leaflets to customers, you must tell them that these are shoes. It's on the second floor! Therefore, it is suggested that at least the address should be printed on the DM sheet in the future, otherwise, for some customers who have never been exposed to xx brand, the leaflet will not play a very good role. In addition, publicity can't just rely on the first few days of opening. Many people can know on what date a xx brand shoe store will open before opening, and there are many gifts, and the effect may be much better.

(2) It may be that the paper in some shoes, especially the deep shoes, was not taken out because of the hasty loading. In addition, because we have food on the spot, some shoes are stained by children and not found by the clerk, which will leave a very bad impression on customers. In this regard, shop assistants need to be more careful and improve their sense of responsibility.

(3) The price training is not perfect. It is very bad that different people say different prices for the same category of shoes. In this regard, it is necessary to systematically train shop assistants in the future.

(4) The recruitment and training of personnel are a little behind. Although there are old employees to help at the scene, but because the newcomers are not familiar with the products, their awareness of the brand will also affect the transaction rate to a certain extent.

Activity background:

Based on the sales and maintenance in the first two months, we have accumulated a certain number of customers, so that the company can hold an opening ceremony to let more customers know about the products and get familiar with our store, and more potential customers can also use the activities to buy cars.

1. The pre-event arrangement was a little temporary at first, because there was no mature draft of the opening ceremony after the opening ceremony was announced, which led to the temporary arrangement of the working time before the opening ceremony. This needs to be corrected later, and plans should be made before implementation.

2. The scale of the opening ceremony is initially scheduled to be 30-40 people, including old customers 10- 15 and potential customers 15, and it is officially scheduled to be about 5 people. The actual old customer 18 signed the contract, and the potential customer 15 signed the contract, with three officials.

Existing problems and suggestions:

1. Telephone invitation is not in place. There is no standard invitation before telephone invitation. Everyone only knew the simple situation of the opening ceremony and started the invitation. This may make customers think that we are unprofessional and may not fully emphasize activities.

2. Relevant media, such as radio and newspapers, which are easy to publicize, are not widely publicized, but only among a small range of customers.

3. It took some time to prepare materials, banners and venue supplies, but on the whole, it did not delay the activities on time.

4. Division of activities and on-site execution: On the day of the activities, all the staff worked well in their respective divisions, and each group arranged and executed the activities in strict accordance with the meeting procedures. The whole activity went smoothly, with no major mistakes, the activity was successfully completed, and the process and time were basically accurate.

There was a lack of communication between business people and customers at the meeting. It is the first time to hold such a celebration, and some people are inexperienced.

6. The most important point: the real intention of customers to be present, we can't deny that some customers just attend the celebration for small interests, and they don't understand the idea of this product and have no intention to buy it. Can you use personality charm, service and so on to let customers really enter the store? How can we invite the next similar event? I think the first thing to do is to change our mentality, not to complete the current task, but to make friends and discuss how to make money together.

Finally, the publicity of this activity is of far-reaching significance. The spread of customers has played a great role in the promotion of new stores, and more people in the same industry know and are familiar with new stores and products.

Summary of Shopping Mall Opening Activities 5 According to the previous market survey, set the direction and goal of opening activities. First of all, this opening activity focuses on two points:

First, establish influence and implant Sophia brand in Xinjin customers, peers and different industries;

Second, the achievement of sales volume, sales volume is the core standard for assessing the operation ability of stores.

1. The buildings with relatively high renovation rate in Xinjin are Valencia, Oujun, Shuixie Yating, Olive County and emerald bay. We got the customer list of these five communities and got the customer information from different partners, such as Nature, AIA, Federalism, Europe, Kyle Polo and Mona Lisa. We also got Valencia and Shuixie Yating through two short messages, two or three telephone invitations and outdoor advertisements. For potential customers, Sophia brand has been implanted in Xinjin.

* * * Print 20000DM pages, distribute them to communities, main streets, kindergartens and shops along the street, and report 7,000 copies through Huaxi Dushi Bao and Business Daily * * *; The big-screen LED in the city center has been advertised 60 times a day, and the LED station wagon has been publicized in the streets and alleys of the city, which has formed a wide publicity for most consumers in the city. In order to create the atmosphere in the store, we arranged a red carpet, an air arch, four hydrogen balloons floating in the air, a flower greeting, a waist drum team, an outdoor stereo, a flower basket, a floor sticker, a flag and an atmosphere bar through the vertical width of 8 meters above the door. The scale and momentum are among the best in the local area. The team has a strong cohesion, and the opening of Xinjin has been strongly supported by other 10 stores, which has injected more confidence into the Xinjin team.

2. Seven orders were signed during the opening period, and the number of customers who arrived at the store that day was not ideal, with about 70 people arriving at the store one after another. According to this opening activity, three points are summarized as follows:

First, in-depth visits to unfamiliar communities are not enough. I mainly think that the external publicity and telemarketing will be much weaker, and team building should be strengthened. Increase the intensity of strange visits in residential areas and establish a visiting incentive policy.

Second, it is suggested to start a business in suburban counties in the future, with a trial period of 1-2 months, mainly to build a team and promote it. According to the customer's water storage situation, the opening time must be determined by interested customers, and the degree of guarantee is high. In the future opening activities, depending on the customer's water storage capacity exceeds 100, ribbon cutting, lottery, stage performance, etc. Need to be completed on site; After satisfying the popularity of the store, it is also necessary to create an explosive activity atmosphere and create an impulsive consumption environment.

Sofia's proud team has many influential and infectious sales experts, who need to continue to carry forward their dedication and actively participate in assisting and supporting the opening of such new stores and large-scale promotional activities.

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