Where is Huaihai Road in Suzhou? What's interesting about Huaihai Road in Suzhou?

Huaihai Street in Suzhou has been very popular recently. Because it was closed for renovation in April this year and officially opened at the end of last month, many tourists went there. There will be some activities about Huaihai Street in the near future, and everyone can participate in them.

Where is Huaihai Road in Suzhou?

Address: Huaihai Street, Suzhou High-tech Zone

Suzhou Huaihai Street opened at the end of last month, and the local heat is very high. On the evening of September 27th, after more than five months' upgrading, the brand-new Huaihai Street was officially unveiled, the infrastructure was fully upgraded, and cherry blossom park, Huaihai small theater and fashionable outdoor area were added. That night, the fourth season of Comfortable Night Companion in Gusu at 8: 30 kicked off in Huaihai Street. On-site guests, the general public and tourists * * * cruise the main streets and watch the night view of Huaihai Road. At night, Huaihai Road is brightly lit and lively. That night, in the performance of the China-Japan Youth Festival, the opening ceremony of Huaihai Street kicked off.

Huaihai Street! Suzhou people's idea of "daily necessities street"

Huaihai Street is located in Shishan Commercial Innovation Zone, starting from Lingyan Street in the south and ending at Shishan Road in the north, with a total length of about 550 meters. The whole street is dominated by Japanese food, and there are 50 or 60 Japanese restaurants.

It is the famous "Japanese Street" in Suzhou, where many Suzhou people started their Japanese enlightenment.

Review the development of Huaihai Street;

Huaihai Road actually has a long history. In the early years, electronics, communications and other industries were mostly distributed in Shishan area of High-tech Zone, with Japanese enterprises and Taiwanese enterprises as the mainstay. Huaihai Street developed slowly under such circumstances.

1994 10 opened, and the construction of Huaihai Street and High-tech Zone was basically synchronized.

At the end of 20 10, Huaihai Street was rated as "National Famous Characteristic Business District".

In April 2006, the renovation project of Huaihai Road was started.

At the end of September 2008, after more than five months of renovation and renewal, Huaihai Road finally took on a new look.

Let's just say that you can eat authentic Japanese food, sashimi, Lamian Noodles, roasted birds and so on without crossing the ocean. ......

Moreover, for the Japanese living in Suzhou, "Huaihai Street" is a comfort for them when they are far away from home, and a habitat for them when they are homesick.

At the beginning of April this year, Huaihai Street announced a comprehensive upgrade.

The renovation of Huaihai Street is mainly designed and upgraded from five aspects: smart street, municipal pipeline facilities, street view, landscape, building facade, shop signs and brand image!

Cancel the current situation of roadside parking, expand the width of pedestrian area, improve the commercial atmosphere and user experience of the street, and change from crossing to pedestrian street. At the same time, the existing motor vehicle lanes and traffic remain unchanged.

Combined with Japanese characteristics and culture, multi-level and multi-regional landscape public space shaping; With the embedding of cultural nodes, a continuous, humanistic and diverse street landscape is formed.

Following the principle of diversity and flexibility, under the premise of minimizing the impact on the normal operation of shops, the existing building facades are innovated to provide shops with a flexible business interface with the possibility of independent upgrading.

Update old municipal facilities (tap water, electricity), integrate street facilities for intelligent transformation, optimize traffic organization, optimize logistics streamline of shops, and make streets orderly.

The transformed Huaihai Road will provide a more diverse, interesting and pure immersive experience of Japanese life aesthetics! !

What's the fun?

Street opening activities

As the main venue of the fourth season of Gusu at 8: 30, Huaihai Street not only made a brand-new appearance, but also launched the "10,000 yuan coupon" activity through government guidance, social forces linkage and profit-making by merchants, and ran through the lottery in koi fish to attract the general public to experience the Japanese style of the neighborhood.

It is reported that all activities are distributed in the form of printed paper coupons. The face value of each coupon is 50 yuan (one coupon can be used for every 65,438+000 yuan, and no less than 65,438+000 coupons can be issued.

It is worth mentioning that in order to stimulate the economic development of Huaihai Street more vigorously, during the period from September 27th to June165438+1October1May, customers who have spent all their money in 50 yuan in Huaihai Street merchants can scan the code in the official WeChat public account sub-column of Huaihai Commercial Street, or upload the consumption bill or payment voucher directly at the merchant cashier's desk to participate. "The deadline for uploading the bill is 165438+ 10/5, and the date of drawing the prize is 165438+ 10/6. The prizes are generous. First prize Huawei 5GP40, 2 sets; The second prize is Huawei smart watches, 3; The third prize is Xiaomi Sports Bluetooth Headset,100; The participation prize is Mi Band, 100. " The relevant person in charge of Shishan Business Innovation Zone introduced.

Huaihai Huanxin Street 1

Suzhou Vanke focuses on urban renewal. In recent years, the renewal of historical old houses, cultural tourism formats of ancient cities, stock assets formats, old shops and commercial blocks has been continuously introduced, and the beauty factor has been fermented to rejuvenate the city.

With the core concept of "turning roads into streets", Suzhou Vanke and Vanke Urban Research Institute have carried out all-round transformation in smart streets, municipal pipelines, equipment and facilities, landscape sketches, building facades, store signs and other aspects, making Huaihai Street a city street suitable for tourism, commerce, culture and sustainable revival.

On the 560-meter-long street, the Japanese landscape team and the local landscape team were invited to cooperate, and a number of public leisure spaces such as cherry blossom park and pocket park were planned and designed. Huaihai Street has also vigorously promoted the diversified business forms of the block, adding rich humanistic and artistic elements such as multimedia Sino-Japanese cultural exchange exhibitions and Huaihai Street small theaters.

The gatehouse at the entrance is also a cooperative project designed by Japanese and China, and the materials are imported from Europe. It is a scheme of cultural integration, a hope of tradition and modernity, and a respect for the original memory of Huaihai Road.

The transformation of Huaihai Street is a new beginning for high-tech zone cities. After transformation, Huaihai Road has become a street with more characteristics and quality, which contains the imprint of different times and cultures. Huaihai Street is becoming a new mode of urban renewal in Suzhou.

2. Integration of culture and creativity, iteration of new urban kinetic energy.

Suzhou is a famous historical and cultural city. Tradition and modernity, protection and development, are the major tests of the times faced by this charming city that combines classical and modern. Renewal and regeneration are the gifts of the city. The topic of "urban renewal" is a breakthrough in itself and an important topic of urban development in the future.

As the internationally renowned architect Bei Jianzhong, the son of Mr. I.M. Pei, said, "The future is based on history, and culture is the foundation of development." The sense of history and culture in the old city of Suzhou and the dynamic atmosphere of youth and tolerance in the new city, like a pair of twin flowers, tell the beauty of Suzhou, regardless of ancient and modern times. They are all symbols of Wu culture in this city.

Vanke's goal in enriching urban life scenes, brand power and ability to serve the city is to continue to serve urban development with the operational ability of composite space. Suzhou Vanke has been exploring and deepening the "urban renewal" project with great foresight. Through transformation, the old urban environment has been endowed with more vitality, which provides more reference for urban renewal and development. Whether it is the design of Xiong Wen travel apartment integrated with modern lifestyle or the participation in the renovation of Huaihai Street with equal emphasis on economy and culture, it is a vivid portrayal of Suzhou Vanke's active practice of "urban and rural construction and life service provider", making urban renewal a virtuous circle of urban self-regulation mechanism, creating the "most comfortable" environment in a more flexible and effective way, rejuvenating Suzhou's urban vitality and creativity, and helping Suzhou to "open up and start again".

3. The know-how of commercial street reconstruction

With the increasing proportion of catering in commercial space, the help of "night economy" to business and the popularization of this spatial form of commercial blocks, there are more and more cases of renovation of commercial blocks such as Shanghai New World and Suzhou Huaihai Street. Behind these projects, in addition to the update of content and scenes, there are several major features:

1. Dig deep into the essence and carry out reserve transformation.

The continuation of cultural symbols and spiritual core is the most powerful weapon to stimulate emerging consumers. Rapid iteration technology has brought the fastest changing consumer market in history to business.

On the one hand, operators need to update in time to adapt to the new market; On the other hand, we should refine the spiritual core of the project and attract the most elusive next-generation consumers with the most traditional cultural symbols. Vivid images and touching stories can deeply impress consumers, so that the overall image and values of the brand can reach the public silently and spread in a wider geographical scope.

Huaihai Road retains its own Japanese style and brand structure based on Japanese materials, and strengthens this overall image, combining with the commercial characteristics of "night economy", forming a unique difference.

2. Block diversification and upgrading

The opening of Huaihai Road has become one of the platforms for cultural exchanges between China and Japan. The exchange exhibition held here is divided into four parts: "echo, * * * sound, communication and intersection". Through AR real-time rendering technology, let the guests get in touch with Suzhou gardens and Japanese dry mountains and rivers and experience the sound of culture; It also shows the real and vivid image of residents in Huaihai Street and the feelings of people with different cultural backgrounds in Huaihai Street.

There is also a mechanical Zhu _ (Zhu _) in the way. Zhu _ (Zhu _) is regarded as an auspicious holy bird by Japan. In 1980s, Zhu _ (Zhu _) was almost extinct. Through the cooperation between China and Japan, the number of Zhu _ recovered to about 2000. This mechanical art installation is located on the metal arch bridge, symbolizing the friendship between China and Japan.

Huaihai Street, which is newly unveiled, focuses on upgrading the diversified format of the block and adding rich humanistic and artistic elements such as Huaihai Theater and Japanese modern art sculpture; At the same time, Huaihai Street has been exploring cultural and creative industries. At present, brand books, image spokesperson "osmanthus sauce" and peripheral products have been launched. In the future, Huaihai Street will continue its brand vitality in the form of seasonal limited elements and cultural brand cooperation and joint activities.

3. Respect street culture and create traffic with feelings.

Every street has its own personality and respects street culture. It is the concept that Vanke has been involved in the renovation of Huaihai Street, which is vividly reflected in the renovation of the facade of the street-facing building.

Most popular projects after renovation will create corresponding topics in the whole process of project renovation, from before renovation to during renovation, and then to commercial restart. Transformation is the restart of the project itself, and it is also an opportunity for emotional connection with consumers. Because the stock project is not only an old building, but also the emotional memory of a generation of consumers.

Memories are the material for creating topics. Emotional storage before transformation, ritual restart after transformation and emotional strengthening in daily operation are all powerful tools for maintaining core customers. Ritual activities and scenes can awaken consumers' memories of past experiences related to the project and strengthen their emotional connection and attention to the project.

Taking the initiative to carry the banner is not only Vanke's mission and responsibility, but also Vanke's glory and dream. Regarding the future development of China City, I believe that the newly started Huaihai Street will be a good reference answer.