Cai Haipeng's Cai Haipeng and Taifeng Electric Appliances

Cai Haipeng opened the first TV audio shopping mall in Taifeng on 1998. After years of development, it has been rated as an honest service unit in Zhuhai for three consecutive years. It has become one of the home appliance sales enterprises with the largest number of stores, the most professional service and the most complete variety in Zhuhai.

"As the saying goes, deep roots can flourish. Taifeng electric appliance, from small to large, took root in Zhuhai and based on Zhuhai. Since its establishment, Taifeng Electric has established an electrical appliance sales and quality service platform, and has always won the trust and support of the general public with the unique business philosophy of' Taifeng of Zhuhai people, serving Zhuhai wholeheartedly'. " Cai Haipeng said with deep feelings. It basically covers all areas of Zhuhai. As early as 1998, Taifeng opened the first large-scale electrical appliance shopping mall in Zhuhai-Taifeng TV Audio Shopping Mall, which was then known as "buying audio to Taifeng". 1999, the theme square of Taifeng Electric Appliances-Gongbei Head Office was formally established; In 2000, the second home appliance chain store of Taifeng Electric Appliances and the electric square of Taifeng air-conditioned kitchen-Qianshan branch opened; In 2003, the third chain store of Taifeng Electric Appliances, Xinyijia Fair Price Shopping Mall, was established. In 2004, Taifeng Digital Electric Plaza, the fourth chain store of Taifeng Electric Appliances in Haitian City of Jida, opened. In the same year, Taifeng Electric's fifth chain store, the largest appliance store in South China, cut the ribbon at Taifeng Electric's flagship store. Taifeng Electric's efforts have been affirmed by the industry and society, and it has won the honorary titles of "Contract-abiding and Credit-keeping" unit, glorious star and advanced private enterprise in Zhuhai for many years.

Cai Haipeng believes that "Taifeng of Zhuhai people is more committed to serving Zhuhai", and the unique business philosophy of Taifeng Electric Appliances is mainly reflected in the perfect software and hardware construction. Among them, buying its own property is the first step for Taifeng Electric to take root in China. Taifeng Electric * * * invested more than 30 million yuan to buy a shopping mall with a total area of 1.8 million square meters on the second floor of Chengfeng Mingyuan, No.307 Renmin East Road, and set its headquarters here. The first floor shopping mall has a business area of 6000 square meters. Not renting a storefront can not only avoid huge rental costs, greatly reduce operating costs, make commodity prices more competitive, but more importantly, enhance consumers' confidence in consumption in Taifeng Electric Appliances.

In the store environment, Taifeng Electric has upgraded the existing and newly opened stores to ensure a spacious and bright shopping environment and a clean and clear display of goods; Continue to deepen the "one-on-one" service of key account managers; There will be professional shopping guides to assist consumers in purchasing, paying, distributing and after-sales service; The store has a customer leisure area, a newspaper reading area, a member exclusive area, and a large customer reception room. At the same time, it also adopts the most advanced professional shop environment settings in the world, comprehensively transforms the shop lighting system, strengthens the lighting environment to set off shop products and creates an elegant and harmonious shopping environment.

Cai Haipeng is optimistic about the future development. He said that in the future, Taifeng Electric will continue to serve Zhuhai with the corporate philosophy of "truthfulness and sincerity", and strive to establish an electrical appliance sales and quality service platform to become the most influential and competitive enterprise.

20 10 in March, Taifeng Electric went out of Zhuhai for the first time, announced the establishment of Taifeng Electric (Zhongshan) Co., Ltd., and began to conduct market research and site selection in Zhongshan. Taifeng Electric will strive to seize the second and third tier markets in the Pearl River Delta and move towards chain stores. Expanding the market has become the first step in its listing. In the future, Taifeng Electric will go out of Zhuhai and go to the whole country.