Do not sell houses, sell chicken soup. What future houses have developers built?

A recent article entitled "What will the future house look like in ten years? Have you ever thought about it? This article has aroused widespread concern. What kind of house will we live in in the future? Now we can see what real estate developers are selling. Let's summarize it through several cases today.

Let me review: "What will the future house look like in ten years?" Have you ever thought about it?

Case 1:

Community operation of lonely library

A lonely library on the seashore of North China has attracted attention, and what is more worthy of study in the industry is the community operation mode, with 90% of new and old houses purchased.

In the view of Ma Yin, president of Anaya, it is because of the temperature, feelings and love that Anaya owners like and recommend friends to come.

Connect owners and followers with 48 WeChat groups to build the foundation of Anaya community. The warm stories here unite people. Whether it's the community convention produced by the owners or the story of 18 warmly served by Anaya Kyushu Association, like the seaside auditorium, Anaya's community buildings exude the brilliance of humanity. It can be called real estate community operation.

Case 2:

Smart Jia WeChat Customized Community internet plus.

Zheng Rong Group, in the limelight of internet plus, first cooperated with Xiaomi to make smart homes, and what attracted the attention of the industry was to cooperate with WeChat to customize communities, exploring more possibilities for community improvement from people, cars, goods and clothes.

Let friends visit with more respect, let the lights illuminate the way home, let the pace of going home be faster, let the property personnel be in place at one time, let the service be handled online without queuing, and let WeChat become an online property service. All this took the lead in Runcheng, Zheng Rong, Fuzhou.

Zheng Rong's WeChat+Community explores a new mode of real estate service, and makes some changes from the heart.

Case 3:

The financialization of products will make you stable and profitable.

Jianlin said that Wanda will no longer be a real estate enterprise, and Wanda is one step ahead on the road of product financialization. A number of domestic wanda plaza joint equity financing products sold 5 billion a day. Three years later in 12%+ this is a remarkable case of real estate+internet plus finance.

Earn personal and enterprise editions 1, personal 1000, * * 500 million, enhance participation and increase exposure, and the enterprise edition of 4.5 billion is also robbed instantly. Other forms of real estate financial marketing are becoming popular, exploring new possibilities in the industry.

Not only Wanda, but also the beginning of product financialization and marketing pre-positioning.

Case 4:

Smart community, high technology, high wisdom

China Jinmao Smart Community: Science and technology are people-oriented, and wisdom begins at home.

Smart community is something that was said a few years ago, but it has never been really implemented. From the green gold quality of Fangxing Real Estate to the smart community of Jinmao in China, Jinmao has always been people-oriented and family-oriented, improving the living experience and improving the living comfort.

Beijing Yizhuang Jinmaoyue can be regarded as a smart community in China. Smart home based on smart home+smart community+smart service meets the residents' needs of energy saving, safety, comfort and health. In the morning, there are automatic curtains with alarm, a magic mirror in the refrigerator and cloakroom, a reminder menu and a try on clothes from Taobao and other websites in front of the mirror.

Case 5:

Don't want to lose the cultural feelings of the bookstore

With the impact of the Internet, we will hear the news that some bookstores are closed at intervals. Despite this, there are still many people who want to keep these places that were once full of cultural connotations.

As a result, the real estate industry had the hill of Shenzhen books, and later there was Suzhou Eslite. Three bookstores and a lonely library add more cultural flavor to China real estate, with Anaya in the north, Eslite Suzhou in the middle and Cangbaoshan in the south. It is the story of bookstore, the temptation of culture and the progress of real estate.

The reading space of Shushan 16000 not only enhances the popularity of Baoneng City, but also enhances the culture of Shenzhen. Suzhou Eslite, as the home of the mainland, is full of business and salty taste in all directions, with unprecedented pomp. And Anaya's lonely library attracts attention.

China real estate began to move from house appearance to cultural connotation, starting with bookstore+.

Case 6:

The micro-signal of the orange city runner is life from the media.

The orange market movement, which originated in Nanjing Vanke, worked hard for a year, only to spread inside and outside the industry for the later sweetness. Not only owners and visitors are involved, but more peers are also enjoying it. Pass on the value and spread the brand. From the official account of Nanjing Vanke WeChat, various industry groups where Miaochuan is located, and offline designated shopping malls, Vanke Orange Heart Sincerity Gift Package can be obtained, connecting online and offline, inside and outside the industry, and on-site outfield.

In another century park, Lai's running activities rely on the creation of trader Song Jiatai, setting Lai Meng's sales office as a coffee shop, making rice a readily available gift, making a desk calendar a marathon calendar, making a little red book a year's memory, and making micro-signals a new way for runners' concentration camp enterprises to play from the media. The old tradition of real estate traders is still focusing on innovative marketing in the tide of internet plus.

Pay tribute to the trader's intentions and pay attention to the persistence of marketing. The innovation and exploration of this industry cannot be separated from you.

These are several influential cases. What about 2008? There may be even more amazing expectations. Those big plans and big operations in the real estate industry will definitely bring new ideas and bring more surprises to everyone.