Present situation and prospect of commercial real estate development

Panoramic carding of industrial chain of commercial real estate industry: light assets become the trend

The industrial chain of commercial real estate industry is mainly upstream real estate development and equipment supply; Mid-stream property and commercial real estate operations and commercial real estate transactions; Downstream is used by individuals or enterprises for residential, commercial, office and other purposes after lease or purchase. The industrial chain of commercial real estate industry often refers to upstream real estate development and midstream operation. At present, with the continuous development of the real estate industry in China, the industry has begun to integrate, and most commercial real estate enterprises are often diversified, not only engaged in the development of commercial real estate, but also involved in the development and operation of business, trading and residential real estate. However, with the stepping down of the national three red line policies in the real estate industry, more and more real estate enterprises began to take the road of asset-light strategy, and the development and operation gradually began to divest, and asset-light strategy became an industry trend.

At present, the real estate industry in China is relatively prosperous, and there are many enterprises in the industry. The upstream real estate development participating enterprises in China commercial real estate industry mainly include Poly Real Estate, Vanke Real Estate and Evergrande Real Estate. There are many kinds of equipment suppliers. At present, the equipment demand of commercial real estate is gradually developing towards intelligence and automation, so Dahua, Hikvision and Siemens Electric are the main technology companies. In addition to real estate development enterprises, the property and operation enterprises in the middle reaches of the industry also include specialized commercial property operation and management enterprises such as Atour Life and Kaide Group. The trading platform also includes professional third-party housing intermediary platform enterprises such as Chain Home, Pacific House and Fangtianxia.

Regional heat map of industrial chain of commercial real estate industry: Guangdong Province is the most concentrated.

According to the TOP 100 list data released by the commercial real estate industry every year, the outstanding enterprises in the commercial real estate industry chain in China are mainly distributed in Guangdong Province, followed by Shanghai, Jiangsu Province, Beijing and other regions.

Judging from the representative enterprises, Guangdong Province has Evergrande Real Estate, Country Garden and Poly Real Estate at most. In addition, there are many representative enterprises in Shanghai, Jiangsu and Beijing.

Distribution map of regional development of commercial real estate industry: Guangdong Province has the largest investment scale.

At present, according to the investment scale of commercial real estate (shops+office buildings) disclosed by China provinces in 2020, the top three provinces with the most active commercial real estate investment and construction activities in China in 2020 are Guangdong, Jiangsu and Shanghai, among which the investment amount in Guangdong in 2020 reached 29,965,438+85 million yuan, more than twice that of the second Jiangsu.

Number and reserves of representative enterprises in commercial real estate industry

At present, the number of commercial real estate-related projects and land reserve of representative enterprises in the industrial chain of commercial real estate industry in 2020 are as follows:

Latest investment trends of representative enterprises in commercial real estate industry

Since 2020, the investment trends of representative enterprises in the commercial real estate industry mainly include newly opened commercial properties, newly signed construction and operation projects and land acquisition by auction. The latest investment trends of representative enterprises in the commercial real estate industry are as follows:

—— The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Commercial Real Estate Industry in China by Forward-looking Industry Research Institute.