What are the titles of the new media publicity copy?

The initiative of new media browsing has shifted to netizens. Ordinary netizens face a lot of information push, and their browsing time is limited, so they can only choose.

Topics of interest to read, so eye-catching titles become more and more important.

The effect of the same text with different titles will be more than ten times different.

Since Mi Meng, a media person, once shared: "From the beginning of the topic, I will spend an hour revising it repeatedly and even reinventing it." Every explosive new media copy needs repeated design and optimization of the title.

The drafting of the title of new media copy can be thought from three dimensions: attraction, guidance and expression.

The first is attraction.

Reading articles online is similar to shopping offline. When you are walking in the commercial street, the shops you are interested in are usually interesting in the design of doors, the clarity of goods in the window or the welcome attitude at the door. The same is true of the reading of internet users. Netizens don't look at everything, only pay attention to what they are interested in.

Therefore, your title needs to attract attention. When your title and other authors' titles appear in Weibo or WeChat subscription number at the same time, you should be able to attract readers' attention.