Five 2000-word market research reports.

# Report # Introduction When a situation or event needs to be understood, we must find out the truth behind it and finally form an investigation report. The following is a 2000-word market research report compiled by KaoNet. Welcome to read!

1. Market research report 2000 words

In the past month, through visiting and investigating some selected rice sales points in Hefei, I got familiar with the situation of Hefei rice market, learned about the market sales of related products of Baihu rice and the related market competition, and sorted out and analyzed the relevant information, so as to provide reference for the future market development and publicity strategy formulation of Baihu rice industry. 1. survey method: field visit to the market (observation, visit, communication, etc. )

Second, the survey area: Hefei

Three. Survey date: May10-June 6.

Four. Survey objects: supermarkets, markets, grain and oil banks, community convenience stores, etc.

Five, the basic situation analysis:

1, regional distribution

There are "Northeast" and "Beidahuang" brand rice sales in all regions, but the distribution of sales is uneven. In addition, some regional markets are blank and need to be developed. Rice is an indispensable consumer product. In various areas visited, such as large and small grain and oil stores, community convenience stores, supermarkets and other business places in Hefei, it was found that there were "Northeast", "Jin Run" and "He Run" brands of rice on sale, but overall, the distribution was uneven, and the market share in Hefei was high, mainly in grain and oil stores and community convenience stores, with a large number, while in large supermarkets such as Carrefour and Family Happiness,

At the same time, it is found that there is a market gap in some areas of Baihu rice. It is found that the market of rice in college students' canteens is highly exploitable, and this area is mainly used for student canteens.

When considering the overtime work of big businesses, we must pay attention to the product distribution in surrounding communities. With a large flow of people and dense residential areas, we can try our best to open up new markets here.

2. Market brand and its sales.

After investigation and statistics, other rice brands in Baihu rice market are: Northeast, Jin Run, Beidahuang and other rice brands. The survey found that the competition between the Great Northern Wilderness and the Northeast was the most obvious. Northeast China entered the market earlier, which strengthened the commodity distribution of supermarkets. Bulk rice and bagged rice (5 kg and 50 kg) occupy favorable positions, while Beidahuang entered the market a little late, but its brand effect was well done (advertised on TV), but it entered the market late, but it penetrated quickly and had a clear positioning, mainly through supermarkets and other channels. In the grain and oil industry, the proportion of white tiger rice is lower than that of northeast brands, mainly in community convenience stores. It is worth noting that the market share of Beidahuang brand rice is decreasing and increasing.

During the visit, it was found that most areas selling rice in Hefei have the above-mentioned brands of rice, but there is no absolute leading brand in the market, and various brands are controversial, accounting for almost the same proportion.

3. Price

According to different rice varieties, the prices in the investigated areas are also uneven. The price of fragrant rice is generally higher than other rice, and the price of bagged rice is slightly higher than that of bulk rice. Some rice, such as Beidahuang rice, is slightly higher than the same kind of rice because of brand, quality, consumer impression and other factors.

But overall, the sales of rice at this price are generally at 1.5-2.5 yuan/kg, but the prices of most local brands are obviously low.

Sixth, feelings after the investigation.

Through this market survey, we know something about the sales of white lake rice in Hefei market. I think making some adjustments in the following points will be more conducive to market sales.

1. Open up unexplored markets, such as grain stores and university canteens.

2. In Jin Run, there are long-grain fragrant rice in Inner Mongolia, long-grain fragrant rice in the northern wilderness of Xinlong, and rice in the northeast sells well in supermarkets. Their rice is of good quality and moderate price. The quality of silk seedlings and jubilant rice in White Lake is not as good as that in Jin Run and the Great Northern Wilderness, and the price is not much cheaper. Only when supermarkets do activities can they sell more. Why? This is much cheaper than Jin Run and Xinlong. What should I do if I don't engage in activities in price wars? Far less than them, and sold much less. Why can't the white lake soft rice in the supermarket develop? I think white lake soft rice can rival the long grain fragrance in Inner Mongolia, so I suggest that white lake soft rice create a market.

3. White Lake Rice has been in Hefei for so many years, and many customers are very unfamiliar with the brand of White Lake, so it is necessary to increase marketing efforts.

2. Market research report 2000 words

I. Survey Sample Information In this malt market survey, Tiandi.com Information Center of China Chinese Herbal Medicine collected 30 market questionnaires, including 5 invalid samples and 25 successful samples, with an effective rate of 84%. Effective samples can reflect the overall actual situation of the survey.

Two. Detailed investigation results

1, the spread of malt management ideas

Of the 25 valid samples obtained in this survey, *** 1 sample was selected, accounting for 4%; 23 samples were selected for "normal operation", accounting for 92%, and/kloc-0 samples were selected for "warehousing", accounting for 4%. For the management idea of malt, the proportion of people who choose "normal management" is higher than that who choose "storage-oriented", which shows that the variety is currently in Bozhou market, and the respondents prefer the "sales-oriented" business model except those who choose "normal management".

2. Logistics distribution in the current malt market.

The movement of commodities in the market segment reflects the changing trend of malt market to some extent. In this survey of commodity flow in the market, it is considered that the merchants with fast commodity flow rate account for 0%; 92% of merchants think that the current commodity flow is average; 8% of merchants believe that the current flow of goods is slow. As for the current delivery speed of goods in the market, most of the respondents think that the current delivery speed of goods is at a general level, and there is no obvious difference between the ratio of "fast" and "slow". It can be inferred that the current delivery speed in Bozhou market is at a normal level compared with the same period last year.

3. Current market evaluation of malt

In this survey of the current malt market, 8% of merchants think that the current market is better than expected; 4% of the merchants think that the current malt market is worse than expected; 88% of the merchants think that the current market of malt is similar to that expected. Among the merchants dealing in malt in the market, the respondents in Bozhou market think that the current market is almost the same as expected, and the proportion of "better than expected" and "worse than expected" is not much different, and the overall evaluation of the current market tends to be general.

4. Expectation of malt market prospect

In this malt market outlook survey, merchants who are optimistic about malt market outlook account for 8%; Businessmen who have a flat attitude towards the market outlook account for 88%; Businesses that are bearish on the market outlook account for 4%. The expectation of the market outlook of this variety is the most important factor to determine the market behavior of middlemen. The survey results show that the respondents in Bozhou market hold a balanced view of the future market, and most people think that the future market will be the same as it is now, and there will be no significant fluctuations in the market.

3. The market research report is 2000 words

With the crazy influx of capital in recent years, the mobile phone market has gradually matured. Competition among manufacturers has become fierce. For consumers, how to choose these different mobile phones and how do mobile phone manufacturers make a successful mobile phone? How to stand out in the current competitive market? The first stage of this summer practice is to explore these problems. During the two-day investigation, the team went to large, medium and small mobile phone stores and brand stores in Xihuamen and Xiaozhai, made a lot of investigation and analysis, and communicated with many senior salespeople. They shared with us the methods and experiences of mobile phone sales and their views on the current market.

At the same time, we have conducted a large number of field surveys in these areas, mainly to collect consumers' views on mobile phones and the mobile phone market. Our aim is to better understand consumers' most direct demand for mobile phones and the position of domestic mobile phones in consumers' minds. The questionnaire was also published online in the same form. Up to now, * * * has received 670 copies.

We analyzed the questionnaire item by item, and from the gender of the respondents, most of them were men, accounting for 59%. In terms of age distribution, young people under the age of 30 are the respondents of this survey. Judging from the mobile phones held by respondents, most people still choose mainstream brands. When analyzing the reasons why they chose this brand, they found that the main reasons for using iphone are that the beautiful and durable system of iphone is not stuck and the brand is high-end, and Samsung is mainly used because of its brand, performance and appearance, while domestic mobile phones (such as Meizu, Xiaomi, ZTE, Huawei, etc.). ) it is mainly used because of its beautiful appearance and high cost performance, and some consumers don't like "collision" very much, so they choose niche brands that pay attention to differentiation.

When talking about the consideration of buying a mobile phone, many interviewees talked about the factor of appearance, so how important is appearance? As can be seen from the above table, the appearance accounts for 58.99%, the quality accounts for 49.44%, and the operation convenience accounts for 47. 19%.

So we can see that consumers pay attention to the appearance, quality and durability of mobile phones.

We also surveyed the respondents' familiarity with domestic mobile phone brands, and the results showed that Huawei, Xiaomi, Lenovo, oppo, Coolpad, Meizu and other brands were well-known. In fact, in recent years, both the quality and sales of domestic mobile phones have improved rapidly. At present, the sales of domestic mobile phones account for more than 70% of the total sales of mobile phones, among which Huawei, Xiaomi, oppo and other brands are the main brands, but the prices of domestic mobile phones are mostly below XX, so they do not have the strength to compete with brands such as Apple and Samsung for the time being.

Although new mobile phones will come out every quarter, consumers generally choose to change their mobile phones for more than one year. And if you change your mobile phone, consumers are generally more inclined to choose Apple Samsung or some cost-effective mobile phones.

We also conducted a survey on the channels through which respondents bought mobile phones, and the results were surprising. In the Internet age, we thought that more people would buy mobile phones online, but the survey results show that consumers are still more inclined to buy mobile phones in specialty stores and shops. We analyze this situation because the people we usually contact at school are not representative enough, misleading us to make wrong judgments. In fact, at present, mobile phone consumption is mainly carried out in physical stores. When purchasing mobile phones, the consumers who choose 1000-3000 are the most, and the consumers who choose more than 5000 and 1000 are the least. Looking for information, we know that mobile phones below 1,000 yuan account for 40% of the market, which is quite different from our survey. According to analysis and inference, the main sales channel of thousand yuan mobile phone is still in third-and fourth-tier cities.

The survey shows that when consumers buy mobile phones, they will mainly pay attention to the camera effect, sound quality and standby time of the mobile phones, which is similar to our usual feelings. In fact, these three points are also the main selling points of popular models on the market. According to the survey, most consumers will know the market situation online before buying a mobile phone, but many consumers will choose to buy a mobile phone directly under the recommendation of the shopping guide in the mall.

Respondents generally believe that the advantage of domestic mobile phones lies in their low prices, but they do not agree with the quality, system design and appearance of domestic mobile phones, and think that the promotion of domestic mobile phones is too grandiose and inconsistent with the facts. It can be seen that domestic mobile phones should focus more on quality control and research and development if they want to enhance their brand identity and win the favor of consumers.

Generally speaking, China consumers who are more sensitive to price tend to choose cheaper domestic mobile phones on the premise of similar functional configurations. The advantage of domestic mobile phones is that with the gradual improvement of manufacturing level, they maintain a good cost performance. But the shortcomings are also obvious; According to the survey, Xiaomi is located in repair rate among all brands, and the top brands in repair rate are also domestic brands. This shows that the quality control of domestic mobile phones is not good enough, and manufacturers need to work harder on the quality of mobile phones. Insufficient innovation ability is another problem of domestic mobile phones. Huawei, which owns sea processor, has performed well in innovation, and the corresponding brand recognition and sales are in the first echelon, while other domestic brands with insufficient technical reserves have not performed well in this respect.

4. Market research report 2000 words

In order to promote the fruit circulation in the county, solve the problem of fruit sales in the county, especially the difficulty in citrus sales, keep abreast of the fruit sales market in other places, smooth the citrus sales in our county, and learn from the advanced sales experience and practices in other places, from April 14 to June 19, 20**, the county party committee and county government organized a delegation of county circulation office personnel and representatives of large fruit sellers to Changsha, Wuhan and other places.

The purpose of this investigation and study is to investigate the fruit sales market in four northern cities on the basis that our county is used to selling fruits in southern cities and has not yet opened the sales market in northern cities. At the same time, we can master the feedback of the fruit caravan heading north in our county last year. At present, the fruit sales in our county are facing a severe situation, especially the sales of oranges. There are still more than 42,000 tons in the county that have not been sold. The southern cities used to selling are not satisfactory now, so they need to explore the northern market. In view of this, the county party committee and the government made a decisive decision and sent a 7-member investigation team headed by Liu Chongqing, a fruit circulation office, and composed of staff of the county circulation office and representatives of large fruit sellers in the county. They went to Changsha, Wuhan, Zhengzhou, Yueyang and other northern cities to investigate the fruit sales situation, to know the fruit market outside in time, and put forward some suggestions on fruit sales in our county according to the specific situation of our county, so as to solve the problem of difficult fruit sales in the county and ensure agricultural efficiency.

Second, the basic situation of the investigation activities

This activity started in the morning of April 14 and returned to Gongcheng in the early morning of April 19. It took six days to reach three provinces (Hunan, Hubei and Henan) and four cities (Changsha, Wuhan, Zhengzhou and Yueyang), and the journey was near Wan Li. The sales of seven fruit wholesale markets in four cities were investigated. Our investigation method is mainly through on-the-spot investigation and asking about the operation of the owners of sales and wholesale facades in the local market; The second is to talk with local big sellers and ask them to introduce the situation; Third, distribute our publicity materials about Gongcheng fruit to local vendors and publicize our high-quality fruit to local fruit merchants; The fourth is to invite local fruit products to taste our samples of oranges in Gongcheng. For big sellers, we also give them oranges as sales samples for local publicity. Fifth, please ask local market managers and representatives of fruit sellers to give us suggestions.

(1) On the afternoon of April 14, we arrived in Changsha and found the local industrial and commercial bureau, and got their support. We saw four temporary stalls that afternoon. On the morning of June 5438+05, accompanied by Deputy Director Yin of the Market Branch of the Municipal Administration for Industry and Commerce, an investigation was conducted on Mawangdui Fruit Wholesale Market and Hongxing Fruit Wholesale Market, two wholesale markets in Changsha. Mawangdui market is located in the city center and Hongxing market is located in the south of the city. Visited 3/kloc-0 stalls in Mawangdui market and 22 stalls in Hongxing market. There are many kinds of fruits in these two markets, especially watermelon, mango, pineapple, loquat, early plum, apple and pear. There are a large number of navel oranges and huyou in the local area, as well as some Shatian pomelo, ponkan, sugar orange and sugarcane. The two wholesale markets haven't seen Xinhui orange sales stalls yet.

(2) On the morning of June 5438+06, we investigated two major fruit wholesale markets in Wuhan, namely Huangjiadun Huazhong Fruit Wholesale Market in Hankou District and Hu Sha Fruit Wholesale Market in Wuchang District. The fruit varieties in the two markets are basically the same as those in Changsha, but the difference is that Chaozhou oranges and huyou sell well in these two markets, with large sales volume. Chaozhou orange price reached 1. 3 yuan/Jin, the price of pomelo reaches 0. 5 yuan/Jin, the leading fruits in the market are apples and watermelons. The price of watermelon has risen to 2 pounds. 1 yuan/kg. Gongcheng Ponkan is available in Hu Sha fruit market, but the brand name is Yongchun Ponkan, and the price is 1. 0 yuan/kg, Gongcheng persimmon also appeared in the market, the price is 1. 3 yuan/kg or so, but Xinhui oranges have not been sold in the market. After tasting our sample fruit, local fruit products also think that the taste is good, but the fruit is not good, can not be graded, and the peel is difficult to peel. It is suggested that fruits should be packed in grades and wrapped with wax. At the same time, they are also willing to help us try to sell fruit. The boss of Xizhao is going to let his brother buy a 20-ton sample from Gongcheng and go back to Wuhan for trial sale to see if it can be accepted by the public and open the market.

(3) Arrive in Zhengzhou on the night of16. /kloc-On the morning of 0/7, accompanied by Zhang Jiandong, director of the local market management department, we visited the fruit market of Zhengzhou Huazhong Logistics Center. Because this market is off-season, fruit varieties are obviously not as rich as those in Changsha and Wuhan. Apple, grapefruit, pear and sugar orange are the main fruits, while southern fruits such as mango, pineapple, coconut and watermelon account for half of the country. There are no Xinhui oranges on the market. By asking the boss of the local seller Shi Jianhua about the situation. Our Xinhui orange tastes good, but the fruit shape is too small and the packaging is too poor, so it has no market appeal. The teacher's boss suggested packing with different types of cartons, not too big boxes, and waxing packaging at the same time to improve the grade of fruits. Recently, he is going to send someone to Gongcheng to see the fruit and try to put it back and sell it.

(4) 17 arrived in Yueyang city in the evening. /kloc-on the morning of 0/8, the fruit wholesale market in Huaguoshan, Yueyang City was investigated. The situation of this market is similar to that of Mawangdui market in Changsha, and the variety price is quite the same. In this market, I saw Gongcheng Xinhui orange, but it was labeled as ice-sugar orange, which was shipped on chestnut by the boss Pan Pingyou. The price is 0. 5~0。 75 yuan/Jin, just entered the market, the sales volume is not very large. The local boss is also going to Gongcheng to buy fruit and wants to open the Yueyang market.

From the investigation of seven fruit wholesale markets in four cities, we can see that Xinhui orange fruit in our county has not yet opened the market in the northern cities. Because there are a large number of navel oranges in the market, and there are abundant fruits such as Huyou and Tangbing Orange, and these foreign fruits are big, well packaged and easily accepted by the public, while fresh fruits (such as watermelon, pineapple, banana, early plum, loquat, etc.) are impacting the citrus market, Xinhui Orange in our county has lost the opportunity to occupy the market. Faced with the current market situation, oranges must be sold in many ways, not only to consolidate the developed southern market, but also to develop the northern market, stimulate the eastern and western markets, form a comprehensive flowering sales situation, and promote fruit sales in the county.

Three. suggestion

The sales and planting of fruits complement each other. Only by planting well can we sell well, but the key lies in the market demand. With the market, they can bring benefits and improve the enthusiasm of fruit farmers. In view of the current fruit sales situation in our county, the following suggestions are put forward:

(A) change their thinking, raise awareness, have a sense of urgency in sales, and understand the seriousness of the sales situation. At present, there are still 42,000 tons of oranges unsold in our county, and the shelf life of fruits is getting shorter and shorter. As the weather changes, the quality of fruit will be affected. Nowadays, the impact of fresh fruit on the market has also brought many unfavorable factors to the sales of Xinhui oranges in our county. Therefore, our management departments at all levels should raise awareness, have a sense of urgency in selling, and correctly realize that unsold fruits will bring huge losses to fruit farmers, dampen their enthusiasm for planting, and cause social instability. So we must work together with Qi Xin to find a way to sell the fruits in our county in the shortest possible time.

(2) Don't be reluctant to sell. The government and relevant departments should strengthen publicity through various channels to guide fruit farmers to overcome the concept of not selling at low prices. Don't insist on not selling the price, as long as there is a suitable price (pricing by quality), selling is better than not selling. At the same time, it should be clear that the public's demand for oranges is dispensable, not the fruit they need. If you don't sell them, oranges will become rubbish.

(3) Pay attention to the packaging effect and sell fruits by grades. We must make great efforts to dress up (red packaging) and carefully select, grade, clean, wax, finely package and green package the fruits. Only in this way can prices rise and sales be promoted. The government and relevant business departments should provide information in a timely manner, strengthen technical guidance, and correctly guide the masses to package and sell fruits in grades.

(4) Attract bosses through various channels. We must give full play to the role of sales associations and big sellers, so as to go out, please come in, strengthen the contact between bosses, and don't wait for people to buy fruit at home.

(5) Brand problem. It is suggested that the government organize relevant departments to do a good job in trademark registration and wax fruit production, and at the same time organize all bosses to hold fruit exhibitions and start Gongcheng fruit brands. Without forming their own unique brand, ordinary consumers will only decide whether to buy from the price and shape, and few consumers can tell the quality of fruit. The traditional Xinhui orange market is not good, so you can sell it under someone else's brand (such as sugar orange).

(6) Increase investment attraction and develop leading enterprises. When a large number of commercial fruits can't be sold, the deep processing of fruits is particularly important. Through attracting investment, we will develop leading enterprises and realize the integration of production, processing and sales.

(seven) to strengthen the management of science and technology, improve the quality of fruit, enhance market competitiveness, and enhance the concept of green food consumption. In order to promote sales and ensure fruit quality, efforts must be made in planting management and protection, and flowers and fruits should be thinned reasonably from the flowering stage. When using pesticides and fertilizers, the application of fertilizers should be carried out in accordance with the requirements of standardized, pollution-free and green food, and farmyard manure and organic ecological fertilizer should be used more to ensure fruit quality.

5. The market research report is 2000 words

I. Survey Background In modern society, appearance plays an increasingly important role in people's work and life. People's requirements and choices for clothing are not only related to people's psychology, age and personality, but also influenced by other objective factors. Consumers' purchasing behavior is influenced by objective conditions such as income level, geographical region, national habits, religious beliefs, cultural traditions and social development level, and is closely related to subjective factors such as personal age level, education level, aesthetic taste and consumption purpose. Clothing is the art of human body. For thousands of years, human beings have been studying the development and changes of clothing and beautifying themselves with more colorful clothing.

With the improvement of consumers' spending power, consumers no longer simply consider the basic functions of products when buying clothes. On the premise of reaching a certain economic income, in order to meet the needs of work, psychology, life and social interaction, they will choose to buy brand products that better reflect their economic strength and their own taste. With the acceleration of information exchange, the consumer groups of brand consumption are almost in line with the pace of fashion demand. The clothing consumption market is changing from low to high along the track of demand consumption → fashion consumption → fashion consumption → personalized consumption.

In order to understand the consumer's demand for clothing, we made this market survey. This survey is mainly aimed at the operation of clothing stores in Weiqi Commercial Street. The respondents are mainly college students. I hope that through our questionnaire survey, we can give some feasible suggestions to the clothing stores in Weiqi Commercial Street to better meet the needs of consumers.

Second, briefly introduce the composition of the respondents.

We investigated 65 girls and 35 boys in Wuhu University Park. Most of these college students are born in the 1990s. They are in the era of flaunting individuality, pursuing novelty and pursuit, and think that clothes can bring them a sense of superiority and reflect their uniqueness. I often put a lot of thought into dressing, hoping to wear my own style and taste. Of course, some students advocate the fine tradition of thrift, and they are realistic in clothing consumption, hoping to buy cheap clothes.

Third, the survey design and organization and implementation

Our team members went to Anhui Normal University, Southern Anhui Medical College, Anhui College of Traditional Chinese Medicine, and Anhui Engineering University to conduct questionnaires on their students. These four universities are all located in the university town, and Weiqi Commercial Street is a place frequented by college students in the university town, so we chose these four universities. Because the content of this questionnaire is concise, it won't take too much time to answer a questionnaire, so it won't arouse students' disgust like the previous questionnaire survey. They will take the time to complete the questionnaire and try their best to cooperate with us, which will reduce the difficulty of our work.

The specific investigation site will be the canteen, teaching building and other places with high traffic. We will deliberately choose students with different grades, different types and styles of clothes, and avoid the disadvantages of stereotyped questionnaire surveys and the inability to obtain effective information. The survey results will be more representative and researchable.

Fourth, the questionnaire survey results statistics

leave out

Analysis and summary of the questionnaire survey results of verbs (abbreviation of verb)

(1) Overview

We surveyed 65 girls and 35 boys in Wuhu University Park, and got positive responses from the students, reflecting their real feelings and getting many good suggestions. We made the following analysis and conclusions, and put forward some reasonable suggestions to the merchants, in order to better meet the demand of post-90 s college students for clothing and let the merchants get more profits.

(2) result analysis

More than 50% students spend 1 000 yuan a month in 500 yuan, and only a few students spend more than 1 a month in 500 yuan. Most students pay more attention to the price and quality of clothes when they buy clothes in different seasons or once every six months.

2. The convenience of transportation, the geographical location of the clothing store, the working attitude of the service staff and the discount activities held by many students all think it is very important. A few students think that the brand and style of clothes, the layout of clothes in stores and the reasonable location of clothing stores are very important.

(3) Problems

1 and the clothing store in Weiqi is not very convenient. Clothing stores are relatively small, and the interior decoration is not particular.

The salespeople in some clothing stores have poor service attitude, which gives consumers a feeling of being cheated and disgusted.

The clothes in many stores are the same, and many styles are repeated. Lack of individuality and characteristics can not make consumers remember clearly.

The quality of clothes in some clothing stores is too poor to form customer loyalty.

(4) Opinions

1, clothing stores should ensure the quality of their clothes and try to buy some fashionable, reasonable and distinctive clothes.

2. Try to buy less expensive clothes. The market of branded clothing stores is not large, so try to operate stores with larger brands in Weiqi as little as possible.

3, clothing store sales staff should be friendly and sincere, to help consumers introduce, to provide consumers with more reliable information.

4, clearly marked, the same clothes have the same price, do not deceive consumers.

5. The fitting room is clean and compact, exquisite and convenient.

6. Clothing stores should be located in places with heavy traffic.

7. Think from the perspective of consumers and consider the long-term interests of clothing stores.