What are the real estate sales expenses?

Real estate projects have marketing expenses every year or even every month. So what do these expenses include? The following is an understanding of Bian Xiao, to show you what is the real estate sales expenses.

Real estate sales expenses: marketing expenses.

Refers to various expenses incurred in the process of sales promotion and expansion, including title fees, marketing planning service fees, sales agency fees, housing exhibition membership fees, marketing activities fees, advertising fees, sales materials production fees, marketing facilities fees, property management fees, etc. Marketing expenses are generally proportional to sales revenue.

1. Title fee: Title is a special form of advertising, which generally refers to the staged publicity strategy adopted by enterprises to enhance the visibility and influence of enterprises, products and brands. For example: competition title, film and television title, gymnasium title, etc. Due to the large amount of title fee, it is listed separately and is not included in the advertising fee.

2. Planning service fee: Marketing planning is the operation planning of the overall sales strategy, and it is the pre-consideration and assumption of the whole process of putting forward, implementing and testing sales decisions. Marketing planning is not a specific advertising business, but the formation process and result of marketing decision.

3. Sales agency fee: on the basis of signing the contract, entrust a qualified sales agency to act as an agent for the whole house sales activities, and pay the sales agency fee to the agency according to the proportion agreed in the contract (also known as? Commission? )。

4. Exhibition expenses: expenses incurred in participating in or holding exhibitions, including booth fees, exhibition fees and other expenses. 5. Marketing expenses: expenses incurred in organizing marketing activities. Marketing activity is a kind of marketing method that takes various activities as the carrier, quickly promotes the enterprise and its reputation and influence, and promotes product sales. For example: opening activities, festivals, interviews, celebrations, channel marketing activities and so on.

6. Advertising fee: Advertising refers to a kind of propaganda means to convey information to the public openly and widely through a certain form of media. Including outdoor advertising, newspaper advertising, radio advertising, TV advertising, online advertising, DM advertising and other expenses.

7. Sales materials production expenses: refers to all kinds of materials production expenses arising from marketing activities, including the expenses of building books, sand tables, envelopes, live posters, promotional videos, promotional gifts, etc.

8. Marketing facilities fees: including sales offices and model houses, which are divided into the following situations:

(1) The temporary buildings built outside the main building of the development project (all of which will be demolished later) are used as the sales department and model houses, and the expenses incurred in design, construction and decoration are included in the sales expenses and should not be included in the development costs.

If the sales department in the temporary building shares the administrative office space, the expenses shall be reasonably shared and included in the sales expenses and management expenses respectively.

If the sales department and the engineering department jointly use the temporary building, the expenses shall be reasonably shared and included in the sales expenses and development management expenses respectively.

Costs of movable decorative items (air conditioners (movable), televisions, sofas, etc.). ) in the sales office and the model room should be directly included in the sales expenses. Fixed assets that meet the requirements of fixed assets should be amortized to the sales expenses by depreciation, and those that do not meet the requirements of fixed assets should be directly included in the sales expenses.

(2) If the main body of the development project builds a temporary sales office and is later converted into a clubhouse or property house, the decoration expenses such as design, construction and decoration shall be included in the development cost as the supporting expenses of the community, and shall not be included in the sales expenses.

If the model house in the main body of the development project is directly sold to customers in the future, the decoration expenses such as design, construction and decoration should be included in the development cost and should not be included in the sales expenses, because the decoration expenses of the model house are already included in the house price.

The movable decorative items in the sales office and model room are the same as above. If all the movable decorative items in the model room are given or sold to customers together with the hard clothes, the cost of decorative items can be included in the development cost.

(3) In urban areas and other places, if the house is rented as a sales department or a model house, the design, construction, decoration and other expenses incurred shall be included in the sales expenses and not included in the development costs.

9. Property management fee: it is divided into two parts: one is property management fee (including cleaning, concierge, security, etc. During the use of sales offices and model houses, the other is the property management fee for vacant houses.

10. Operating expenses of public facilities: various operating expenses incurred after clubs, clubs, swimming pools and gymnasiums are put into use, including utilities, cleaning and maintenance fees, maintenance fees, management personnel fees, etc.

Because these public facilities can't be balanced in a certain period of time after they are put into use, considering the smooth delivery and continuous sales of houses, real estate companies still need to continue to invest funds to maintain their daily operations, and these expenses should be recorded in the sales expenses.

All expenses incurred before these public facilities are put into use shall be included in the development cost.

1 1, others: marketing expenses other than the above.

Real estate sales expenses: daily expenses

Refers to the salary expenses of the marketing department (including wages and bonuses, social security, provident fund and welfare funds, etc.). ), business entertainment, travel expenses, office expenses, communication expenses, utilities (used by sales offices, etc.). ), transportation, training, depreciation and other daily operating expenses.