What are the expressive skills of creative advertising copy?

As we all know, the classic advertising copy comes from creativity, and creativity does not come out of thin air. In fact, there are also some acting skills. In the book Creative Copywriting and Marketing Planning, I mentioned some tips to realize creative copywriting, and I will share them with you today. The content is as follows:

Talking hands: Different gestures have different meanings.

1, if the back of your hand is attached to your face, it means cute and bright.

2. If the palm is attached to the cheek, it means dim.

3. If the back of your hand is on your forehead, it means naughty.

If you put your palm on your forehead, it means you have a headache or trouble.

5. If the back of your hand is placed on your chest, it means resistance or denial.

6. If you put your hand on your chest, show gratitude, joy or hope.

Second, the use characteristics: different use directions have different emotions.

1, if you want to look brisk, you can move the goods from left to right.

2. If you want to present a beautiful and interesting appearance, you can move the goods from top left to bottom right.

3. If you want to show the impression of resistance, you can move the goods from right to left.

If you want to show your strength and persuasiveness, you can move the goods from the upper right to the lower left.

5. If you want to present a strong feeling, you can move the goods straight up.

6. If you want to present a calm and steady feeling, you can return it.

7. If you want to present an exciting feeling, you can bring the goods closer to people's sight.

Third, women's body posture is different, which means different things.

1, S-type: generally reflects the elegant, mature and considerate side of women.

2. Type C: It generally reflects the lovely, lively, young and humorous side of women.

3, I-shaped: generally reflects the serious, nervous and dignified side of women.

Sometimes, creativity comes not only from words, but also from the expression of characters, so you can learn some tips to express these ideas.

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).