How to solve the problem of difficult door-to-door express service?

Over the years, in the field of e-commerce, express delivery companies have gradually formed an oligopoly competition situation by exchanging price for quantity, and the express delivery price is low. Express delivery companies can only reduce costs by compressing the courier's single ticket delivery fee. However, the workload of couriers is getting bigger and bigger, which ultimately harms the interests of consumers.

It must be admitted that there are practical reasons why express delivery cannot be delivered to your door. For example, due to the need of epidemic prevention, many couriers in some places have not even been able to enter the community since last year, which has become an opportunity for courier companies to test consumers' acceptance to some extent, so intentionally or unintentionally, non-delivery has developed into a hidden rule. For another example, unified delivery to the courier cabinet or post office reduces the communication cost between the courier brother and the consumer, and the delivery efficiency of each courier has been improved. However, these practical reasons do not mean that we should accept the unspoken rule of "no home delivery".

The simplest point is that today, when the express delivery fee paid by consumers remains unchanged or even rises, not delivering goods to your door means that the service of the express delivery company has shrunk. Then from the perspective of equality of rights and interests, at least at the same time, it should be given to consumers. Some experts also suggested that the service prices of express cabinets and express stations without home delivery can be appropriately reduced, so that the prices paid by consumers can better match the services.

Of course, in reality, the cost paid by consumers for express delivery is mostly hidden in the "free shipping" of e-commerce merchants. But the wool is on the sheep, so we can't think that consumers didn't spend the express fee. Therefore, some voices believe that the e-commerce platform can promote express delivery companies that allow consumers to choose different charging standards and service models independently, which is also worth considering in the long run. This is especially true in the current anti-monopoly background of the Internet industry.

We must know that many e-commerce platforms are often bound to courier companies, and consumers actually have no choice. Some express delivery companies have become bigger through this strategic alliance, but objectively it is not conducive to forcing enterprises to improve their service awareness. The phenomenon of not coming to the door seems to be "logical". After all, under the strong connection between e-commerce and express delivery, the opinions and complaints of consumers who lack the right to choose cannot have a substantial impact on enterprises.

It seems that the current service mode of express delivery enterprises is the product of compromise of all parties in society. However, just seeing this is not enough. It ignores a very important issue, that is, its compromise is still based on the profit model of the courier company, rather than the same game between the consumer and the courier company or the courier company and the courier brother. To put it bluntly, at present, the profit of express delivery enterprises is based on the "transfer" of rights by many parties. For example, while consumers' rights and interests are shrinking, the courier brother must also increase his income by saving time for each order, and the actual amount of labor has not decreased.

This model may be successful in the initial stage, but it is not necessarily the long-term development direction. After all, there is a limit to consumers' acceptance of low-level express delivery services and the low-level rights protection of express delivery brothers. A healthy express delivery industry must give consumers more choices and make the courier brother more calm. Some people may say that this is the social cost we pay for low-cost express delivery. However, not to mention whether this "low price" really matches the quality of service, and the "low price" that deprives consumers of the right to choose may not be a real "low price", and it will not last long after all.