How to run a hair salon?

Small shops in the hairdressing industry account for about 70%. For ordinary people. Small hair salons are places we often go to. But at present, our small hair salon is unable to make money. On this issue, I put forward some of my views and opinions.

Think that your customers' consumption level may be low, but it doesn't mean your income is low. Because your cost is relatively low and your customers are large, I believe that in any country or city, there will always be more people who like low consumption than those who like high consumption. So your customer base is huge. How to lower the consumption standard and keep the income as much as possible? Focusing on reducing costs and increasing the number of customers will greatly improve your efficiency. At the same time, this is also a marketing skill that requires a lot of brains. To put it bluntly, that's how we make money.

1, price reduction: how low? How low is it?

A: Try to lower the price of some unprofitable projects, that is, lower the price of the projects with the least turnover at ordinary times, which will not bring you too much loss, because even if you don't lower the price of this project, it will not bring you any economic benefits. You need to refer to the local hairdressing market before making a decision. For example, when ion perming was popular, there were fewer and fewer items of perm straightening in most hair salons in the north. Everyone is ready for ion perm, so there is no need to straighten it at one time. At this time, there is only one straightening customer in the hair salon for a day or two. And we all know that the single straightening charge is 10 yuan. I reduced this straightening project to five dollars in a hair salon. The boss told me that if it's cheap, it won't make money. I asked, "Does this price make people feel very cheap?" He said "yes" and then said, we can't make much money at this price. I asked him with a smile, "How much did you earn a month on this project before the price reduction?" He added, "There are not many people doing this now, and they can't make much money." I said, "Yes, if you don't make money anyway, it will be very cheap." As a result, when the nearby hair salon was still wondering what we meant by this price reduction, there were more customers in our shop who did ion perms than before. Because all customers who want to do a single straightening at a low price are new customers of ion ironing. We bring all customers who are likely to do ion ironing to our store in advance, so are we afraid of customers who don't have ion ironing?

And sports new york.

Then everyone followed suit. What is more exaggerated is that some shops use a dollar to perm their hair and straighten it.

I'm not advocating such a trend of price reduction. This will easily lead to vicious competition and vicious circle. It is not good for everyone, but it is worth mentioning that this benefit is often the first one, and those who follow the trend will get nothing. Because there is a famous topic in marketing, which is the "leading rule". The activities you send out are followed by others, and it is difficult to get any benefits, and the more you follow, the less meaningful it is. Because you are the first. If everyone knows that the world's richest man is Bill Gates, who can clearly remember the world's second richest man? The first Prime Minister of People's Republic of China (PRC) was Zhou Enlai, but I think you may have forgotten who the second Prime Minister was. It is said that the largest island in the world is Greenland, so how many people know what the second largest island is? Therefore, in marketing strategy, we are all trying to find the first action, rather than chasing the second action. In fact, it is the latecomers who cause vicious competition.

Of course, this is an example. Originally, I wanted to take shampoo as an example, because in some professional hair salons in the north, there are fewer and fewer shampoo items, and there are fewer customers who wash their hair alone. When I came to the south, I found that shampooing is still the main income-generating project of hair salons. It is not recommended to reduce the price of this kind of project, which has a good business in your store and can bring you great benefits at the same time. Even health is prudent health, or health that engages in preferential activities in the short term. It is different from the strategic price reduction I mentioned above.

Another example: in a hair salon in Tianjin. I found that most customers in this area like to use conditioner or household nutrition oil. This thing doesn't sell very well in the hair salon. Most customers buy in the supermarket. The general price is around 50 in 20 yuan. This price is the most popular consumption. The price of nutritional products in hair salons is several hundred yuan, which is relatively high. Customers treat hair salons for nutrition, and they also reported their opinions and said they could make an offer. The cheapest nutritional oil in the hair salon, two yuan a box, 500 ml. Most hair salons are used for hair care after dyeing their hair, and they don't sell goods, because everyone knows that this thing is very cheap and the packaging is relatively simple. Customers think that the value is around 10 yuan at most, and they are often reluctant to buy this low-grade product. One of my tactics is this: the store promotes this product, one yuan each. This is actually dumping. It means to lose money and gain fame. Think about it. You lose one yuan if you sell one, but this customer who is willing to sell your products is your source of nutrition. You should cultivate her desire to buy goods in your store first. I'm also happy to accept your price. She will also think that your goods are surprisingly cheap. Because it is impossible to buy it in other stores. You can't buy it even if you go to a big wholesale. This is a good preparation for her to make other purchases in your store. Maybe you will say that someone bought in bulk, not lost. Your idea is right. But my request is only for ladies. Only one bottle at a time. In this way, the nutritional oil sold by this store every day is about 10. In other words, the store loses 10 yuan on average every day on this issue. However, when checking out every day, I found that the overall performance has improved at least about 200 yuan. Whether you lose money or not, I'm sure you understand. International finance can't see it

For example, the tourism industry in Hangzhou introduced a policy in 2003 to reduce the entrance fees of some tourist areas and parks. This kind of loss is great in the tourist season, but because of this, the tourist flow has increased dramatically. If the number of tickets is reduced, it will bring millions of direct losses. Then with the increase of tourists, the income generated by indirect tourism increased by hundreds of millions. It is not difficult to see the mystery.

Haier electric appliances is world-famous. At least in China, it is a well-known enterprise, which has bloodletting and price reduction activities every year. But if you look at its total output value, its total sales performance is increasing year by year, which is also the same reason.

Reduce the price of those items in the hair salon that bring you less income and attract more consumers. At the same time, you have also discovered the new consumption potential of this group. This is the fundamental purpose. So price reduction is a means. Some can't be reduced easily. How can we make a change? Is to give away other goods. Like many shopping malls, we sell a refrigerator and give a rice cooker or a blanket. This is a gift. The reason is this: it costs about 200 yuan to buy a rice cooker, and people's shopping malls only buy dozens. In fact, people give you only a few tens of dollars. As a consumer, what you get for 200 yuan is really worth it. Merchants also think it is very cost-effective, much more cost-effective than reducing the price by 200 on the refrigerator.

Therefore, other items can be given away on items that cannot be easily reduced in price. This is also a common marketing tool for businesses.

To make this method successful and useless, you must analyze the local market yourself.

Give a few more examples for reference:

1, haircut is the most common in hair salons. It is also the most popular project. This project is not something that increases prices and decreases prices casually. Once confirmed, it is best not to change it, at least not easily. So how do we increase his temptation? You can have a haircut and give nutrition. This trick is my own creation, and there is no one in the country. But I introduced this strategy to many training customers, and everyone responded well. There is only a small problem, that is, when there are many customers, they are too busy. Hehe, I believe all hair salons are willing to have such troubles.

This nutrition is paid. The cost to you is very small, which is equivalent to the water and electricity used to wash the customer's hair again at most. And you didn't report it for free this time. Because you are snaring the whole group that buys or makes nutritional products. Because nutrition is done every week, at least once every 10 day. But you usually need to cut your hair once a month, so you have a chance to get more nutritious customers. When the business of your store is not very prosperous, the passenger flow of your store should be twice the normal flow. If you find that this practice is really because the customer flow is too large and the local water and electricity costs are high. Then you can also change your tactics. Only for ladies to cut hair and give nutrition. Please rest assured that it is not difficult to earn her money as long as it is for nutrition.

Speaking of nutrition, let's do an article on nutrition. When it comes to the nutrition of our customers, I find that the whole country is not doing very well. Because many customers think they can do it at home, it is more expensive to go to the store. This attitude will make it difficult for hair salons to sell nutrition. How to soften this contradiction? Nothing is more tempting than giving away. When you promote your nutrition and hair care, make a bold promise that our nutrition will be given away for free after you consume it. It looks like half price. But the effect is different. To tell the truth, half price is actually our normal price, and there is also an ideal profit in it. And this kind of consumption is given once, in fact, you have already received the money from others for the next nutrition in advance, so there is nothing to worry about if you don't steal to laugh. But his venture capital

Recently, in this group, efforts have been made to tap the customer base of nutritional clothing. The so-called nutrition package is that customers sell a set of nutrition boxes and then eat them for free. You have to make an assessment in advance. This is how many times a box of nutrition can make her hair. Often the customer will think it is more cost-effective than giving it to him once. In this way, you have a group that makes nutrition packages, and this nutrition package should be recorded. Record the customer's name. Telephone. And the date of each nutrition. Paste these records on the nutrition box belonging to the customer. We want customers to know that it is very safe in our store, and no one will steal it or use it without authorization. One sentence I often use is. Even if your husband comes without your permission, we won't give it to him. Customers will rest assured to put it in the store.