What is Lv Wen Group?

Lv Wen Group is a state-owned enterprise.

China Lv Wen is a cultural tourism property developer, mainly engaged in the planning and development of holiday properties in Jiangmen, Guangdong, China and other cultural tourism resorts with development potential. The company is also engaged in a series of cultural tourism businesses, such as providing services related to cultural tourist attractions (including hotel services, scenic spot consulting services and scenic spot management services), hotel consulting and management services, and travel agency services.

On April 23rd, 20021year, China Lv Wen Group Co., Ltd. (Lv Wen, China) submitted its prospectus to the Hong Kong Stock Exchange. China Lv Wen Group focuses on holiday property development and cultural tourism business, providing services related to cultural resorts (including hotel services, scenic spot consulting services and scenic spot management services), hotel consulting and management services and travel agency services.

Brief introduction of cultural tourism industry

Cultural tourism industry can be divided into three parts: upstream, midstream and downstream. Upstream refers to the service providers of tourism-related products: scenic product tour service, holiday product experience service, aviation flight, hotel accommodation, catering service and shopping service. With the stability and control of the epidemic, the upstream segment gradually recovered, and the decline of tourists, occupancy rate, turnover rate and air passenger load factor was greatly narrowed.

Midstream is a traditional travel agency and OTA-based travel agency, such as Caesars Travel and Ctrip, which is responsible for the distribution of tourism-related services provided by the upstream. In the post-epidemic era, it is difficult for OTA platform with single transaction as its main function to quickly capture the new needs of users. Therefore, OTA platform uses artificial intelligence+,short video, live broadcast and other emerging marketing means to complete the link between users and products, which increases the investment in artificial intelligence and improves the user experience.

The above contents refer to Baidu Encyclopedia-China Lv Wen Group Co., Ltd.