Measures to promote enterprise culture.

Corporate culture strategy is an important part of corporate development goals and planning. I will share with you the measures to promote corporate culture. Welcome to read, for reference only!

On the ways and means to publicize the concept of corporate culture

Author: Shao

Enterprise culture is an important embodiment of enterprise's core competitiveness and the soul of enterprise's survival and development. This paper discusses how to publicize the concept of corporate culture.

Enterprise culture is an important embodiment of enterprise's core competitiveness and the soul of enterprise's survival and development. This paper discusses the propaganda mode of corporate culture concept.

Keywords: corporate culture; Ideas; fail

Keywords: corporate culture; Concept; fulfil

China Library Classification Number: F270 Document Identification Number: Part A Number:1006-4311(2015) 05-0147-020.

introduce

After World War II, the rapid rise of Japan's economy shocked American business circles. So some Americans made a comparative study of the management modes of Japan and the United States, and found that Japanese management attached importance to the work and values of being a man, so they put forward corporate culture.

Today, in enterprise management, people pay more and more attention to the power of non-material factors and begin to put humanistic factors in the first place. Corporate culture? It has become the core of enterprise management and the foundation of rapid development of enterprises. Studying the successful examples of many large enterprises, we will find that these enterprises are invincible in the rapid development because they have successfully built their own corporate culture.

As a new management method, more and more enterprises are now aware of the important role of corporate culture and are doing it. However, some enterprises can't do it all the time, core values have been established, corporate image design has been done, and corporate identification system has been completed. Slogans and slogans have been used, and all the means available for corporate culture construction have been used, but it is ineffective, and the expected corporate culture atmosphere has not been established and formed. The key question is, how should the concept of corporate culture become the actual action of enterprises? How can the concept of corporate culture really play a positive role in promoting the development of enterprises? In the final analysis, it is a point: how to publicize the concept of corporate culture in order to make it land? 1 the role of corporate culture concept in corporate culture construction

Before talking about how to put the corporate culture concept into practice, let's analyze the role of the promotion of corporate culture concept in the whole corporate culture construction. Publicity, as its name implies, is propaganda and implementation. Propaganda is the foundation and premise; And execution is implementation and execution, and the two are integrated into one, which constitutes an important form and means to promote the construction of corporate culture. The author believes that the role of corporate culture concept in corporate culture construction is at least reflected in the following three aspects.

The first is communication. Through the publicity and education of corporate culture concept, enterprises have realized the dissemination of corporate culture concept, so that enterprise cadres and employees can understand, be familiar with and master corporate culture knowledge, cultural content, cultural connotation and cultural essence, improve awareness rate, expand popularity and enhance the sense of identity of cadres and employees. This is like a seed sown on the earth, which has completed the first step of corporate culture construction and promotion, and also played a basic propaganda role.

The second is to create an atmosphere. Propaganda is like a platform, a link. Enterprises vigorously strengthen the publicity of corporate culture through various carriers and forms, which will help to form a good cultural atmosphere in the whole enterprise, greatly stimulate the enthusiasm of cadres and employees to participate in cultural construction, and realize a good environment for creating momentum, fueling and accelerating the construction of corporate culture.

The third is implementation. Execution is the ultimate goal of the whole publicity link, and it is also the key to the success or failure of corporate culture construction. All the ideas and contents of corporate culture are finally realized through implementation. It can be said that the measurement of publicity effect depends on whether the concept and content of corporate culture can be put in place. Therefore, enterprises must attach great importance to the construction of executive power and executive culture in promoting the construction of corporate culture.

2 ways and means to promote the concept of corporate culture

After the construction of corporate culture concept system is completed, it is the key to let the cultural concept land. It is the purpose and significance of corporate culture construction to put abstract ideas into the concrete actions of employees, realize the transformation from theoretical cognition to cultural landing, and promote the sound and rapid development of culture. The author then combines his own experience in corporate culture work to talk about ways and means to publicize corporate culture ideas from the following seven aspects.

2. 1 Establish a perfect organization for corporate culture construction. In order to establish a perfect organization for corporate culture construction, it is suggested to establish a leading group for corporate culture construction. Number one? As a team leader, members are composed of department managers; Set up a working group on enterprise culture construction, headed by the deputy general manager, with full-time cultural workers as secretaries and members appointed by various departments. After establishing a perfect corporate culture construction organization, the corporate culture construction working group will formulate a corporate culture concept publicity plan and specific implementation plan.

2.2 Give full play to the role of business leaders and party organizations. Business leaders play a leading role in the formation of corporate culture. At the same time, corporate culture usually embodies the culture and management ideas advocated by the founders and their successors. Therefore, in the process of publicizing and implementing the corporate culture concept, enterprise leaders should take the lead in practicing the corporate culture concept and set a good example for employees. Secondly, all state-owned enterprises have a complete party system, trade union system and league system, and party organizations should take the lead in propaganda, training and education of corporate culture. Only when Party organizations and workers' organizations work together and give full play to their respective advantages can we do a good job in publicizing corporate culture concepts.

2.3 Transforming the concept of corporate culture into a system and promoting the implementation of the concept of corporate culture through the system is a manifestation of culture, and the embodiment of excellent culture must be reflected in the enterprise system. In the process of promoting the concept of corporate culture, enterprises should form relevant corporate management systems, policies and processes, that is, change intangible into tangible, flexible into rigid, and form a standardized and humanized restraint mechanism to provide a strong institutional guarantee for the continuous promotion of corporate culture. Therefore, in a sense, the system is one of the carriers of the spread of corporate culture ideas, and the institutionalization of corporate culture ideas can accelerate employees' recognition of corporate culture.

2.4 Innovate the carrier of corporate culture concept, focusing on corporate culture activities. In the process of corporate culture concept dissemination, enterprises should abandon rigid and single forms such as relying solely on documents and billboards, constantly innovate the carrier of corporate culture concept, and make full use of the current popular new media (Weibo, WeChat) platforms, corporate websites, internal publications and other carriers to convey the formed corporate core values to cadres and employees at the first time, so that employees can understand them in time and get their support. At the same time, cultural activities are an effective way to create a corporate culture atmosphere. Enterprises can regularly organize employees to carry out various, rich and healthy cultural theme activities, such as corporate culture knowledge contest, corporate culture story meeting, corporate culture speech contest, corporate culture week and other interactive activities, and integrate corporate culture into them in an easy-to-understand way, so that employees can subtly accept and identify with corporate culture in the activities, cultivate team spirit, and enhance cohesion and centripetal force.

2.5 Establish a corporate culture training mechanism, conduct regular staff training, put corporate culture training on the agenda, implement full-time learning, and solidify the system, effectively solving the phenomenon that corporate culture leaders know more and employees know less. In addition to completing the daily corporate culture training plan, we should also develop a series of corporate culture publicity and training projects according to the actual needs of corporate culture publicity. Invite external corporate culture experts or company leaders to conduct in-depth analysis and extended explanation, so that corporate culture can enter the minds of all employees. At the same time, in order to avoid training becoming a mere formality, we should strictly enforce the training discipline, strengthen the assessment, and pass the small test after training to ensure the training effect and effectively improve the training effect.

2.6 Pay attention to full participation and expand the recognition of the basic concepts of corporate culture. It is not a matter of any department or individual, but an overall work, involving every employee, every department and every corner. The promotion of corporate culture concept needs the participation of all employees, because the enthusiasm and participation of employees are important aspects related to the promotion and landing effect of corporate culture concept. In order to arouse the enthusiasm of employees, it is suggested that some benefits can be given to employees in corporate cultural activities, such as giving small gifts. These details can make employees feel the power of culture in practical work.

2.7 Promote the publicity of corporate culture concept with cultural stories, collect and dig typical stories with distinctive cultural characteristics within the enterprise, and turn abstract corporate culture concept into real people and things around employees through vivid stories, which can help everyone fully understand and deeply understand corporate culture concept, and then promote the corporate culture concept to truly take root in the hearts of employees.

3 Conclusion

The propaganda of corporate culture concept is a systematic project, which cannot be achieved overnight. We must break the piecemeal situation, establish a long-term publicity platform for corporate culture, internalize it in the heart, externalize it in the form, solidify it in the system, and implement it in action, so that the corporate culture concept can penetrate into the hearts of employees.

References:

[1] Sun Jian politician. Haier's corporate culture [M]. Beijing: Enterprise Management Press, 2002.

[2] Hou Guisong. How to land corporate culture [M]. Beijing: China Textile Press, 2005.

[3] Yan Shiping. Corporate Culture from the Perspective of System [M]. Beijing: China Times Economic Publishing House, 2003.

[4] Zhongyi Sun. How to promote enterprise culture.

Reflections on Reading "Corporate Culture Publicity"

Corporate culture is the embodiment of corporate social image and the soul of the enterprise. It is a kind of cultural and moral cultivation that guides employees' thoughts and restricts employees' behaviors, and it is also a kind of * * understanding of enterprise leaders and employees' outlook on life, values, social responsibility and enterprise goals.

I am very lucky to come to this harmonious family, and I am very glad that the company has cultivated our corporate culture, and I am deeply moved. Through the study of corporate culture, I learned that property serves the owners, and it is our aim to create a clean and beautiful environment and harmonious neighborhood relations for the owners. Corporate values are respect, responsibility and innovation. Community is the place where we serve, the foundation of enterprises and the source of development. Our quality policy is to pursue innovation in improvement and Excellence in innovation.

With continuous learning, the concept of corporate culture will gradually penetrate into everyone's mind. As an employee, you must love your job, be proficient in business and do what you love. Every employee should be able to bear hardships and fight. Do your own job conscientiously, and then keep making progress, improve yourself, surpass yourself, pay attention to self-cultivation, cultivate superb work skills and improve your overall quality.

Corporate culture guides us how to make a good career plan according to our own advantages, tells us what kind of talents the enterprise needs, and defines the comprehensive quality we should have. We should make our own life and career plans and set our own life goals according to our own advantages and the development of the company. Join hands with many colleagues and friends of Xingbang Property and strive for the same goal with us!

These are the measures I have provided for you to promote corporate culture. I hope you will like them!

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