What is the analysis of the real estate industry in 2022?

The analysis of the real estate industry in 2022 is:

First, the real estate control policy will slow down, and guiding expectations and promoting a virtuous circle of industry will become the focus of real estate policy.

Not long ago, the Central Economic Work Conference set the tone for the development of real estate, and put forward "expected guidance" and "virtuous circle" for the first time besides insisting on "housing and not speculating". It can be seen that guiding market expectations and promoting a good industrial cycle will become the focus of real estate policy in 2022.

Second, stability and order will become the main tone of the development of the real estate market.

The real estate market of 202 1 can be described as ups and downs. In the coming year of 2022, the real estate market will have a stable and orderly development pattern. There are three reasons. First, "stable land price", "stable house price" and "stable expectation" are still the main tone of the market; Second, the recent RRR cut has released 1.2 trillion long-term funds, which is conducive to stimulating market confidence; Third, the demand in the real estate market is still strong, especially the full liberalization of the second child, which has stimulated a lot of demand for improved home purchase.

Third, steady growth will become the main performance of real estate development investment.

20211-1,the national real estate development investment increased by 6.0% year-on-year, and the cumulative growth rate dropped for nine consecutive months. It can be seen that the growth rate of real estate development investment in 20021year showed an inverted V-shaped trend. By the end of 10, it has been declining for eight consecutive months, and the monthly investment growth rate in September has turned negative. Looking forward to 2022, real estate development investment will show a steady and rising trend. Relevant statistics show that the head housing enterprises have a large amount of land reserves, and the enthusiasm for development investment continues to rise.

Fourth, the trend of small fluctuations in house prices will run through the whole year.

In 202 1 1- 10, the average transaction price of commercial housing nationwide was 10290 yuan/square meter, up 4.2% year-on-year. Judging from the performance of house prices, it can be described as "hot first and then cold". In the first quarter, house prices rose significantly, but in the context of the continuous overweight of regulatory policies, house prices began to fall in May. In the second half of the year, with the rapid deterioration of the real estate credit environment and the increase of thunderstorms in housing enterprises, the price of second-hand houses in August turned from rising to falling for the first time since April 20 15.

Verb (abbreviation of verb) diversified transformation will become the main strategy of real estate enterprises.

Under the situation that "no speculation in houses" has become an iron law, under the influence of the epidemic that lasted for several years, the reshuffle of the real estate industry has intensified, and how to break the situation has become a difficult choice for housing enterprises. Transformation and upgrading, especially diversified development, has become an inevitable choice for many housing enterprises. They have entered the fields of intelligent technology, real estate, sports, education, cultural tourism, medical care and wine industry.