Hong Jun real estate sign

The Crisis and Outlet of China Real Estate Industry at the Present Stage

As an international real estate management model and method, property management was introduced to China in the early 1980s with the marketization process of housing commercialization. Over the past 20 years, with the continuous maturity of the market economy, the development of property management has entered a stage of rapid growth from the primary stage, which has become an important part of the development of China's real estate industry and a new service industry closely related to people's living standards.

The development of property management industry plays an active role in accelerating the process of market economy and realizing the commercialization of housing. After more than 30 years of exploration and practice, China's property management has become a vibrant sunrise industry with great social, environmental and economic benefits, strong vitality and broad development prospects.

First, the positive role of the healthy development of the property management industry in socialist economic construction

(A) to promote national economic growth

The 16th National Congress of the Communist Party of China established the grand goal of building a well-off society in an all-round way. Housing consumption will be the hot spot of residents' consumption in the future, and the housing-led real estate industry is a powerful driving force for national economic growth during the period of building a well-off society in an all-round way. People's demand for a good living environment stimulates the supply of commercial housing, and the rapid development of housing industry stimulates the development of related industries. The national economy related to the real estate industry has been growing rapidly.

(b) The quality of life of the people and the level of urban management have been improved.

The fundamental purpose of national economic development is to improve people's living standards. The improvement of the quality of life is an important part of the improvement of people's living standards. Housing is the most basic element of a city, and the improvement and management of living environment plays an important role in urban management. Urban housing is an important symbol and part of the city, and urban housing management is an important content of urban management. The quality of urban housing management directly affects the overall appearance and management level of the city. The practice of property management in China for 20 years proves that the rapid development of property management has greatly changed the original appearance of the city and shortened the distance from urban management in developed countries.

(3) Relieved the pressure of social employment and eased the tension between employment supply and demand.

Property management enterprises are labor-intensive enterprises with large employment capacity. According to the statistics of the Ministry of Construction in 2002, there are more than 20,000 property management enterprises in China, with more than 2.3 million employees, which is equivalent to 23% of the employees in China's social service industry. The rapid development of the property management industry has effectively eased the employment contradiction among laid-off workers from urban enterprises, rural surplus labor force and some retired soldiers. The 16th National Congress of the Communist Party of China has achieved the macro-control goal of increasing employment and promoting economic growth. With the development of the property industry in the future, it will play a greater role in solving the employment pressure.

(4) It has played an important role in maintaining social stability.

From the practice of property management for more than 30 years, property management has played an important role in maintaining community order and assisting the government in preventing vicious accidents such as crime, fire and explosion. According to statistics, compared with the residential areas without property management, the number of criminal offences, fire accidents, gas leakage and explosion accidents in residential areas with property management decreased significantly. The colorful community cultural life carried out by various property enterprises has promoted the physical and mental health of residents, enhanced the harmony of neighborhood relations and promoted the construction of socialist spiritual civilization. With the transformation of social and economic system, community construction has attracted more and more attention from all walks of life and become the basic work of urban management. Property management is an important part of community service. Through the strong alliance between community neighborhood committees and property management companies, integrating resources and forming a joint force of community construction, it can not only create a good living environment for the people, but also promote social stability and socialist spiritual civilization construction.

(five) to promote the growth of urban residents' service consumption expenditure.

The rapid development of property management industry has promoted the service consumption expenditure of urban residents, broken people's inherent traditional consumption consciousness, and made it gradually become people's universal consciousness to spend money on services. According to statistics, the national residents spend more than 30 billion yuan on property management fees and community supporting business services every year. It has effectively promoted the growth of the national economy.

Second, the survival and development of the property management industry

(A) the comprehensive management system is not smooth, and the law enforcement ability is poor

Although the object of property management is real estate products, the object of its service is people, which has caused many social problems to be intertwined and extremely complicated. The most important of these social relations is the relationship with government departments. In the practice of property management, there are many disputes between property companies and owners, but there is no law enforcement. For example, individual owners occupy public areas privately, illegally build and decorate, and infringe on the legitimate rights and interests of other owners. These problems are clearly defined in the current national and local laws and regulations, but because dealing with such problems has exceeded the authority of property management enterprises and the competent departments of property enterprises, it needs the favorable cooperation of all sectors of society. Therefore, the practice of property management in various places can not solve this kind of incident well. For this problem, property companies have no law enforcement power, owners' committees have no law enforcement power, and relevant government departments are ineffective in law enforcement. Therefore, this is not a problem of legal blank, but a problem of government execution. Another kind of dispute is that there is no legal basis, such as: blocking traffic in the park, vehicles leaving without stopping according to regulations, traffic accidents in the park, etc. It is difficult for property management companies to coordinate such incidents, and there is no legal basis for handling them.

(2) The government has insufficient understanding of the importance of property management in urban management and insufficient positive publicity and guidance.

At present, local governments do not regard property management as an important part of urban management, but more or less regard it as an auxiliary means to realize the commercialization of housing. It ignores that the management of urban residential areas is an important part of urban management. Under this system, residential property management can not be included in the scope of urban management, which hinders the progress of urban management to some extent. Many investors hope that the property they buy can preserve or even increase in value, but it is impossible to achieve this goal only by relying on the characteristics of the property itself. Only through professional property management can the characteristics of the property itself be brought into play. Preserve and increase the value of property. Property management is so important, why do people love and hate it? In addition to people's long-term habit of the influence of government welfare housing distribution, there is also a reason that the news media have rarely publicized the special role of property management in urban management and its contribution to improving people's living environment in the past 30 years of reform and opening up. Speaking of this, we can't help but think of the news and public opinion orientation that the people "took the bowl to eat meat and put down chopsticks to scold their mothers" for a while. The government should use the correct theory to guide people to see that the rapid development of the real estate industry has changed the reality of one year's completion, two years' old and three years' ruin. Make everyone give a positive understanding and due respect to the property management company. It is precisely because of the development of the property industry that the living environment of the people has been rapidly improved. In the development of a new industry involving thousands of households, it is inevitable that there will be mistakes and mistakes of one kind or another. Faced with these problems, public opinion should guide people to understand in good faith, rather than adding fuel to the fire.

(3) The owner's self-discipline mechanism is not perfect, and the judicial practice lags behind.

To coordinate and safeguard the interests of owners, it is necessary to establish a self-discipline mechanism for owners. Owners' convention is the owner's code of conduct, but individual owners refuse to fulfill the owners' convention for their own interests. Theoretically, the convention is binding on all owners. Who will enforce this binding force? Furthermore, the owners' meeting selected a property management company, which should be said to reflect the common interests of all owners. However, when individual owners unreasonably refuse to pay property management fees, property management companies can only use legal weapons to safeguard the interests of all owners and property companies. At this time, the owner's self-discipline mechanism is simply ineffective. Although property companies use legal weapons to recover benefits, the reality is that old accounts have not been recovered, and new accounts have happened again, because the services of property companies cannot stop. Therefore, property enterprises can only passively lose their own interests. In the current property practice, most property companies have no extra money and energy to spend on it, even if they use legal means, they have to do it. Self-discipline mechanism has no execution and judicial practice lags behind, which is a common problem that plagues property enterprises at present.

(D) At this stage, public awareness is generally low, and property practice is bumpy and tortuous.

Due to the special national conditions in China, it is decided that some people will get rich first in material civilization and lack in spiritual civilization. These people have poor public awareness and take personal likes and dislikes as the standard for choosing property management regulations. Dogs bark, litter and park cars. A little care will make you bear a grudge, and then you will find various excuses to refuse to pay the management fee. These people often threaten property companies with media exposure, vehicle blocking and other behaviors, but usually property companies try their best to calm things down, unwilling to expand the situation, and finally calm things down at the expense of corporate interests. At present, due to people's wrong positioning of the relationship between property enterprises and owners, this situation is becoming more and more common, which invisibly increases the difficulty of property management.

(E) Property services are seriously deviated from the market price, making it difficult for property companies to survive.

In terms of property pricing, the government mainly considers social stability and the economic affordability of the people at this stage. The approved charging price is often lower than the operating cost of property enterprises in the market, which leads to the long-term deficit of most property enterprises and even serious losses. When formulating the tax and fee policy, the state did not consider that property management is a necessary consumption related to the whole social life, and there was no preferential consideration, which caused the burden of property enterprises to be too heavy, but in fact caused the burden of the people to be too heavy. The reform of housing system has reduced the pressure of government welfare housing distribution, and more than 2.3 million jobs provided by property enterprises have reduced the economic burden of the government on laid-off workers. Therefore, in order to realize the grand goal of building a well-off society in an all-round way put forward by the 16th National Congress of the Communist Party of China as soon as possible, the state should reduce the property service tax and fee policies related to improving people's living environment, so as to promote people's affordability and affordability of commercial housing. Promote the development of a well-off society with housing as the main indicator.

Third, the prospect of the future development of the real estate industry.

(A) the sustained growth of the national economy will provide a broad space for the development of the real estate industry.

The experience of developed countries shows that when the per capita GDP exceeds $800, people's demand for housing area will continue to increase and the quality of life will improve rapidly. At present, the serious shortage of housing for urban residents in China has been basically solved. The housing demand of residents has entered the stage of paying equal attention to area increase and quality improvement, and changing from simple survival demand to comfortable demand. Improving the quality of residents' housing will be a hot spot of people's consumption for a long time to come, which will effectively stimulate the development of real estate industry with housing as the main body. The vigorous development of the real estate industry and nearly 60% of the areas not covered by property management in existing cities will provide a broad space for the future development of the property industry.

(2) Abundant labor resources provide reliable human resources guarantee for the development of the industry.

The property industry is a labor-intensive enterprise with low technical content, and most front-line employees do not need high cultural knowledge. The characteristics of these industries are in line with the contradiction of a large number of labor employment in China at this stage, so the labor resources at this stage are also a reliable guarantee for the accelerated development of property.

(3) The external environment for the development of the real estate industry is becoming more and more mature.

With the promulgation and implementation of the "Regulations", the property industry began to enter the primary stage of legal management. After 20 years of property practice, people's ideological and material acceptance of property management has also been strengthened. With the development of national economy, governments at all levels have put urban management on the important agenda. With the increase of urban management, it will certainly promote people's consciousness of observing public order.

(D) Rectifying and standardizing the property management market provides opportunities for the rapid development of professional and standardized property enterprises.

The separation of construction and management, the early implementation of property management bidding system, effectively curbed the monopoly of construction and management. With the increasingly fierce competition in the real estate industry, the professional division of labor in society is becoming more and more detailed, and the situation of strong alliance between real estate developers and property management enterprises is being accepted by the people, which not only promotes the housing sales of real estate developers, but also provides good development opportunities for standardized, professional and reputable property enterprises. The access system of property industry qualification management will play a positive role in regulating the property market.

(V) The establishment of special maintenance fund system has solved the worries of owners and property management enterprises.

With the perfect housing special maintenance fund system as a guarantee, owners no longer have to worry that houses can not be effectively maintained because of financial problems, and property companies do not have to worry about taking over old communities to raise maintenance funds.

(VI) The system of owners' congress has solved the problem that the owners' committee lacks effective supervision mechanism.

In practice, the owners' committee system has played a positive role in promoting the supervision and management of property enterprises to a certain extent. However, due to the poor awareness of people's conscious participation in community public affairs management at this stage in China, the decision-making and implementation of owners' committees are often integrated, which is difficult to truly represent the wishes of all owners. There are even individual owners' committees that do not hesitate to harm the interests of all owners for the benefit of a few people. The new system gives the decision-making power of major issues to all owners, and the executive power is the owners' Committee. The separation of decision-making power and execution power has better solved the long-standing contradiction that the owners' Committee lacks effective supervision over the decision-making of major issues in the community.

(seven) industry self-discipline, fair competition, and constantly improve the quality of the industry.

The effective work of local real estate industry authorities and property associations, the early bidding for property management, the introduction of market competition mechanism, qualification management and the establishment of special maintenance fund system have effectively purified the property market; The promulgation of regulations and related laws and regulations has promoted the management level of the whole industry; Standardize service, support the superior and the strong, eliminate the superior and eliminate the inferior, and continuously improve the quality of employees. The market's call for specialized and standardized services has promoted the property management level of the whole industry. We are surprised to find that more and more colleges and universities have set up property management majors, and soon a large number of people of insight who have received formal education and are interested in joining the property management industry will certainly play a great role in promoting the current situation of the industry and the marketization, specialization and standardization of property management. It will also play a positive role in the theoretical research of property management and the legal construction of solving property management disputes.

To sum up, achievements and problems coexist, hopes and contradictions coexist, the future is bright and the road is tortuous. For the bright future of China's real estate development, let's join hands to create the future in Qixin.