10 principles for opening a shop and starting a business

10 principles for opening a shop and starting a business

After determining the entrepreneurial project, the most important thing is the location. Not every industry can choose the most prosperous and lively place. Choosing a correct address suitable for your entrepreneurial project is half the battle for you.

The location of a shop is very particular. Generally, you should master the following 10 tricks:

1. Convenient transportation. Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. Choosing which side is more conducive to business needs to observe the flow of people on both sides of the road, and the side with more pedestrians is better.

2. Close to places where people gather. Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of shops.

3. Choose a place with fast population growth. The development of enterprises, communities and municipalities will bring more customers to shops and make them have more development potential.

4. Choose the side with fewer crosswalks or obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.

5. Choose lots that spontaneously form a certain market. In the long-term operation, a certain street or market will spontaneously form and sell a certain commodity? Centralized market? Facts have proved that for those durable goods stores, if they can concentrate on a certain location or block, they can attract more customers. Because when people think of shopping, they will naturally think of this place.

6. Select the address according to the business content. Different types of goods sold in the store have different requirements for store location. Some stores are required to be opened in places with large traffic, such as clothing stores and small supermarkets, but not all stores are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, and are suitable to be opened in remote and quiet places.

7. Do you want it? Make big money? Consciousness. That is to say, open the store near or even next to a well-known chain store or brand store. Adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, teahouses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activity centers and other brand stores and public places, customers are attractive. For example, if you want to deal in food, then you will open the store in? McDonald's? 、? KFC? Nearby. Because these famous foreign fast foods have done a lot of detailed market research before choosing a store site, opening a shop next to them can not only save time and energy in inspecting the site, but also make use of its brand effect? Answer? Some customers.

8. Located in the downtown street. East-west street is best to sit facing south; It is best to sit on the street in the east, west, north and south direction, and try to be in the northwest corner of the intersection. In addition, the fork in the road is a good place; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide.

9. Choose a storefront with advertising space. Some stores don't have an independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose your sense of existence in front of the store? Play? The space of marketing wisdom.

10. Select the location from cold to hot. Choose a street or urban area that will turn from cold to hot in the near future and is not optimistic at present. It is better to choose a shop location that is optimistic by merchants now.

In short, only by choosing the right address can we choose the right consumer. Entrepreneurs must be careful and careful when determining the location of stores, and must not be sloppy.

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